Kajabi creators just hit $10 Billion in sales
Inside the creator commerce movement: how Kajabi creators built $10B in revenue and what products and strategies they used to get there.
The Creator's Funnel
This is how successful creators run businesses with digital products.
1
Followers:
You don’t need a million followers to succeed. It’s about activating great content with the right products.
2
Email list:
One of the best ways to move followers into your funnel is to build your email list by offering free, high-value content.
3
Paying customers:
To drive real revenue, all you need is a few hundred engaged followers.
4
Creator earnings:
Kajabi has helped nearly 15,000
creators
become six-figure business owners!
You don’t need a million followers to succeed. It’s about activating great content with the right products."
One of the best ways to move followers into your funnel is to build your email by offering free, high-value content.
To drive real revenue, all you need is a few hundred engaged followers.
Kajabi has made nearly 15,000 creators into 6-figure business owners!
what The Kajabi creator movement looks like
Success on Kajabi spans every industry, idea, and income level. Get to know our creators—see what they do, where they come from, and what success looks like for their individual journeys.
What they do & what they make:
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From first product to thriving business
Success on Kajabi is a stack. Creators start with
a single digital download to find their audience, then add Coaching, Courses, or Communities. By then, they’ve built a powerful product suite. This journey from single offer to bundled ecosystem is how
six-figure earners multiply their income with an average of five revenue streams.
newsletters, and digital downloads.
All you need to build a six-figure business:
Hitting six figures isn’t some far-off goal. It’s the result of smart moves, not massive scale. All it takes is strategy, structure, and showing up. Because our six-figure creators have all the right pieces in place, they only work an average of 4 days a week!
Social media: It's an “and” not an “or”
Social media is how creators grow audiences. Kajabi is how creators monetize those audiences. Since 2023, creators have uploaded +123% more content on YouTube after joining Kajabi, leading to further monetization both on YouTube and Kajabi.
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How the creator flywheel breaks
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How Kajabi fixes the creator flywheel
How the creator flywheel breaks
More content. Bigger audience. Higher revenue.
The real Stories behind $10 billion
Our Instagram? it’s like a creator MBA.
We work with real creators on our Instagram and have them share their best strategies, tactics, and tips for building a digital business. This is your go-to resource for creator education.
