Before you go, want practical ideas you can actually use?

We share proven strategies for building, marketing, and selling digital products, written for busy experts. No daily emails. No filler. Just guidance you can apply.

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Turn what you know into what you're known for

Everything you need to turn expertise into a real business

100K+
Businesses built by experts
$10B+
Earned by experts
75M+
Customers served by experts

Choose how you turn expertise into income

Course builder interface for creating and organizing online courses in KajabiCourse builder interface for creating and organizing online courses in Kajabi

Courses

  1. Turn your knowledge into a scalable product that sells without trading time for money.
Coaching product setup interface for managing 1-on-1 and group coachingCoaching product setup interface for managing 1-on-1 and group coaching

Coaching

  1. Work directly with clients at premium prices using structured programs and payments.
Online community dashboard for creators using KajabiOnline community dashboard for creators using Kajabi

Communities

  1. Build a space people return to… where connection drives retention and recurring revenue.
Membership product setup interface for gated content and paymentsMembership product setup interface for gated content and payments

Memberships

    1. Create predictable income with ongoing access to content, connection, or support.
Email newsletter dashboard with subscriber list and analyticsEmail newsletter dashboard with subscriber list and analytics

Newsletters

      1. A powerful tool for sharing your thought leadership and expertise
Marketing automation workflow connecting landing pages and email campaignsMarketing automation workflow connecting landing pages and email campaigns

Downloads

    1. Sell focused, high-value resources that solve a specific problem fast.
Podcast product interface for uploading and managing episodesPodcast product interface for uploading and managing episodes

Podcasts

    1. Grow authority and reach while pulling listeners into your ecosystem.

The operating system for human expertise

Kajabi brings your entire business into one unified system. Experts grow faster when everything works together.

Kajabi all-in-one business dashboard showing products, sales, marketing, and revenue analytics

All-in-one that actually works

Kajabi gives you one connected system to plan, build, and grow your business.

  • Products, payments, and marketing fully connected
  • Centralized view of your business
  • Tools built specifically for expert-led businesses
  • Less complexity and more momentum
Replaces
Scattered tools
Manual workflows
Disconnected data
Kajabi payments and checkout interface with subscriptions, pricing options, and multiple payment methods

Sell with confidence

Pricing, checkout, and delivery in one place. Kajabi payments enables lower fees and faster payouts so you keep more revenue.

  • Offer subscriptions, one-time payments, and plans
  • Upsells, downsells, and order bumps to drive revenue
  • Affiliate tools that turn customers into partners
  • Lower transaction costs and fast, predictable payouts
  • Automated tax calculation
Replaces
Thrivecart
SamCart
Gumroad
Kajabi marketing automation funnel showing email signup, automated welcome email, and landing page

Funnels that convert

Reach your audience, nurture trust, and turn interest into revenue with email, automations, and landing pages built to convert.

  • Email, automations, and pages in one system
  • Automated journeys that save you hours
  • Behavior-based triggers
  • Conversion focused landing pages
Replaces
Mailchimp
Kit
ActiveCampaign

Your branded mobile app

Give your audience a premium mobile experience with your own fully branded app.

Human support 24/7

Get help from real people who understand expert businesses. Support is available at any hour.

Built to last

Kajabi powers billions in expert revenue with a stable, secure platform you can rely on as you grow.

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$5M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi