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Canceled tours amid pandemic lead to new online experience and revenue stream
Amid canceled tours, World of Dance (WOD), the world’s largest dance entertainment community with the #1 hit NBC primetime TV show, is launching a different kind of interactive experience with help from Kajabi, the industry-leading online business platform: an online dance fitness festival called UnityFest.
In a time where brand behaviors matter more than ever, “World of Dance,” a hit TV show that has traditionally relied on live studio audiences and in-person events, has discovered an alternative offering that provides an inclusive, global experience to engage and delight fans.