What are email drip campaigns?

Whether you’ve noticed it or not, chances are you’ve received various email drip campaigns throughout your email tenure. If you didn't notice that you were receiving a drip campaign—even better! This type of email marketing is intended to guide you through the sales funnel in a subtle and personalized way, which is what makes it so effective.

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How to create engaging videos for social media

Behind-the-scenes look at a social media video shoot

Social media has become the most dominant vehicle for you to engage with their customers. Video is one of the most effective ways to utilize your business’ social media platforms. In fact, brands that employ social media videos as part of their marketing strategy report an 86% conversion rate improvement and 139% increase in brand awareness. That's a major reason why using video on social media has become so commonplace.

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