Why creators should adopt AI tools for content creation now

You’ve heard from fellow creators how artificial intelligence is speeding up their content creation and increasing output. Some are touting hours of saved time, like Kajabi Hero Douglas Boyce III, and exclaiming that it’s the end of writer’s block once and for all. You’re sold.

You power up a content generator, prompt it to “write a blog on how to forage for mushrooms”, and the machine gets to work. A few seconds later, it spits out what it believes to be the perfect article—but it’s far from perfect. It’s missing important information, the tone of voice is all wrong, and it wrote only 500 words when you wanted 1,000. You could have written it better yourself. With one swift click, you close the tab and write off artificial intelligence forever.

It’s easy to become disillusioned with content generators when their outputs miss the mark. 

While we’d love to blame the low-quality content on the AI itself, the real problem might be you (hi, it’s me. I’m the problem.). Specifically, the prompt you’re feeding the AI tool to create your desired outcome, or in other words, the command you provide the AI model to generate its output.

The fact of the matter is a content generator’s answers are only as good as the prompt you ask it to perform. That’s why we’re covering how to write the perfect AI prompt complete with formulas and examples you can start using right now!

How to write effective AI prompts

Here are best practices to keep top of mind when working with any artificial intelligence tool that requires a prompt—spoiler alert, most do.

Identify the purpose or goals.

Before you write an AI prompt, clarify what you’re creating and why you’re creating it.

Ask yourself: What goal are you trying to achieve with the content? What should your target audience know after reading the content? Do you want them to take a certain action like clicking a link or making a purchase? 

Not only will this help the AI tool produce the best possible content, but it will also align the AI-generated content with your brand goals. 

Give clear, specific instructions.

As would be expected, inputting vague or ambiguous prompts can lead to a misaligned response. 

For example, “Explain the meaning of life.” wouldn’t generate as useful of a response as “Explain some popular philosophical perspectives on the meaning of life.” 

To ensure you’re providing detailed instructions for the AI tool, first, ask yourself, what is my desired outcome? 

When you have that question clearly answered, describe the task that should be completed. This includes specifying if the response should be a certain length or format (bullet list, 280 characters, etc.), what action you would like for your audience to take, and even the tone and style you would like the AI to write the content in. 

Pro-Tip: The longer and more detailed the question or task, the better the output!

Ask open-ended questions.

Asking “yes or no” questions tends to result in the generation of less detailed responses than asking open-ended questions. 

For example, instead of asking “Is coffee bad for you?” (impossible) try asking “What are the top benefits and risks of drinking coffee?”. 

Asking open-ended questions gives the freedom and space for the tool to answer in as much detail as it would like.

Check your grammar and spelling. 

Just like with a human, grammatical errors or spelling mistakes can confuse artificial intelligence.

Thus, always proofread your prompt to ensure your grammar and spelling are correct and the language is easy to understand. It should come as a no-brainer, but avoid the use of abbreviations or slang terms.

Include contextual information.

No matter how advanced AI tools are, they can’t understand the context around your request unless you describe it. 

To help them understand, provide some background and contextual information related to your topic and the nature of your desired output. 

For example, who is your AI content writer acting as? Who is the target audience for the content? Include the answers to these questions in your prompt.

The perfect AI prompt formula

We’ve created the perfect AI prompt formula for most content generators! Go ahead and bookmark this blog to always have this prompt formula on hand.

“Act like” + “write a” + “define an objective” + “define your ideal format”

Here’s an example: Act like { a type of expert } who is writing copy for { a specific use } to achieve { a specific outcome }. 

Here’s an example of the formula with the blank spaces filled out.

Prompt Example: Act like a {digital marketer and copywriter} who is writing copy for {3 video headlines and descriptions for each based on the video transcript I’ll provide} to achieve {teaching my audience about how to forage for mushrooms}. [Insert video transcript]

You can make the prompt even more specific by including details about formatting (how many characters, sentences, etc.), tone, and style.

Examples of great prompts when using Kajabi AI tools

Not all AI tools require lengthy prompts, some require only a few keywords to produce an excellent output, which happens to be the case for Kajabi’s AI tools. 

All you will need to provide is your course topic, or your overarching idea for your course. Even still, there are best practices for how to format short prompts. Let’s review!

Online course prompts

When using your course topic as a prompt, it should be broad enough to capture the breadth of content you’ll cover in your course, but also specific enough to ensure your course is relevant to your desired audience.

Here is a simple format to follow when creating your course topic prompt: 

[Brief description of what your course will cover] + [target audience for your course]

Good examples of course topic prompts:

• Social media marketing for small business owners 
• Watercolor painting for beginners
• Advanced yoga teacher training 

Bad examples of course topic prompts:

• Marketing 
• Painting 
• Yoga

Try out your own course topic now with our Course Outline Generator!

Lesson content prompts 

Lessons are the building blocks of your overall course. When writing the prompt for your lesson topic, it should focus on one specific idea that you want your audience to take away from your course. 

Let’s say you are creating a course on “Social media marketing for small business owners”. 

Here is a simple format to follow when creating your lesson content prompt: 

[Brief description of what your lesson will cover] + [2-3 desired learning outcomes that the lesson will achieve]

Good examples of lesson content prompts:

• How to create a social media strategy including defining a target audience, setting goals, and measuring success
• The benefits of working with social media influencers including how to identify and approach potential partners.
• Best practices for writing engaging Twitter posts including length, format, and frequency

Bad examples of lesson content prompts:

• Social media marketing 
• Creating content on social
• Twitter ideas 

Build a course lesson with our Lesson Content Generator!

Social media prompts

When it comes to creating great social posts with AI, be sure to get specific! Is it a ‘how-to’ guide, an inspirational quote, or a promotional post? What is the message you want to get across in your post? 

By providing these details, your first draft will be oozing with valuable information. You can then choose to adjust the tone or length of your post using our tool. 

Here is a simple format to follow when creating your social media post prompt: 

[Type of post you want to generate] + [the audience for your post] +  [a short description of what message you want to convey in your post] 

Good examples of social media prompts:

• Inspirational quote about running that helps first-time marathon runners get motivated
• How-to post about how beginners can make sourdough bread
• Helpful tips for entrepreneurs who need help launching their business 

Bad examples of social media prompts:

• Marathon running 
• Sourdough bread 
• Business 

Create a social media post now with the Social Media Content Generator. While you’re there, explore all six of our free AI tools at the AI Creator Hub, where you can build your online business the easy way!

Unlock even more AI tools with a free 14-day trial of Kajabi.

Final word on how to write great AI prompts

Artificial intelligence is making the impossible possible—creating content in seconds and tons of it without the extra work. But, to harness these benefits, you need to learn how to “communicate” with AI through your prompt.

Once you’ve mastered the perfect AI prompt, you’ll be on your way to generating great content from the very start!

You might have read about the benefits of AI for creators in our article on why you should adopt AI tools for content creation, and now you’re set on trying out artificial intelligence for yourself.

As ready as you are to test out your new digital assistant, like with any machine, you need to first read over the instruction manual—because you wouldn’t fire up a bandsaw prior to reading the instructions, right? Right.

Similarly, you shouldn’t create content with artificial intelligence until establishing best practices. Those who don’t review basic ground rules for using AI run the risk of creating poor content, wasting time, and even committing plagiarism. Consequences that aren’t quite as severe as those of foregoing bandsaw instructions, but consequences nonetheless.

To get you prepped and ready to use artificial intelligence, treat this blog as your AI handbook, helping you maximize the effectiveness and benefits of AI in your content creation!

7 tips to get the most out of AI tools

1. Define the purpose of the content. 

Without a clear purpose, content generated by AI may not be effective or relevant. 

Defining the purpose includes identifying your target audience, the content’s tone, and the overall objective of the content. This will help the AI-produced content align with your brand goals. 

Plus, the content’s purpose determines what AI tool you should use in the first place!

2. Provide a (really) great prompt. 

Almost all content generators require a prompt like a topic and keywords to generate content. Thus, understanding how to structure prompts is essential to generating the best possible content. To write a really great prompt, follow these tips:

• Define the purpose of the content. Clarify not only what you’re creating but also why you’re creating it. What’s the goal you’re trying to achieve?
• Give clear, specific instructions. Describe the task you want the AI tool to complete in detail (the longer the prompt, the better).
• Ask open-ended questions. Asking open-ended questions, or questions that cannot be answered with a simple yes or no, gives the freedom for the tool to answer in as much detail as it would like.
• Check your grammar and spelling in your prompt. Grammatical errors or spelling mistakes in your prompt can confuse an AI tool, so always proofread your prompt.
• Include contextual information. For example, who is your AI content writer acting as? Who is the target audience for the content? Include the answers to these questions in your prompt.

Use this prompt formula created by our very own AI product team:

“Act like” + “write a” + “define an objective” + “define your ideal format”

Prompt Example: Act like { a type of expert } who is writing copy for { a specific use } to achieve { a specific outcome}. 

Because prompts are so crucial for creating great content with AI, we’ve put together a complete how-to guide on AI prompts. Check it out!

3. Review and edit the content. 

AI tools aren’t perfect. We’re still in a time when AI models can only mimic the text and images they are fed in their training data. Meaning, they’re unable to separate fact from fiction. Because of this, you’ll need to review AI-generated content to ensure it’s accurate, relevant, and engaging.

On top of fact-checking, always review the content for grammar or spelling mistakes.

Reviewing and editing the content will also confirm that the content aligns with its initial purpose. If it doesn’t meet your content needs, provide the AI tool with feedback or update the prompt to improve the quality of the content.

4. Avoid plagiarism. 

Plagiarism is an issue in the world of content creation, and AI tools aren’t an exception. Prompts that are similar could in fact generate similar or even identical content.

While many content generators have built-in plagiarism checkers, it’s still important to double-check the content for originality. You can easily do this with Grammarly and other plagiarism checkers, but one of the foolproof ways to avoid plagiarism is to paraphrase the AI-generated content rather than use it word for word.

For more on why content creators should avoid plagiarism, check out our blog.

5. Be cautious of copyright.

Creators should hesitate to establish ownership of any AI-generated content, written or visual. Why? The question still stands as to whether the data used to train OpenAI’s ChatGPT included copyrighted material. If so, complications could arise about the legality of AI-produced content.

Already legal issues are unfolding with AI-generated images, and issues like these could only increase as AI usage becomes common practice. 

6. Use the content as a starting point. 

There’s no doubt that generating content via AI gives creators like yourself a major leg up, but it should not be the only source of content you use. 

To ensure the content sounds and feels like you, weave your brand voice into the content. This will help you maintain a cohesive brand strategy. But don’t stop there! Include additional research and information to make the content authoritative, original, and all you.

The point is to not sound like a bot—because after all, you aren’t one!

7. Monitor performance. 

Last but not least, monitor the performance of AI-generated content. Depending on the distribution channel, this includes tracking metrics such as engagement, shares, and conversions.

Doing so will help determine the effectiveness of the content and if you need to make improvements to how you use AI. This way you’ll be sure you’re getting the most out of artificial intelligence.

Bottomline on AI best practices

You’re now ready to start incorporating AI tools into your content-creation process! But remember, the tools are only as great as the person using them—so brush up on best practices for every content generator you consider adding to your tool belt.

To get the hang of artificial intelligence, try out our free AI tools over at the AI Creator Hub! With our six content generators, you can structure an online course, create lessons, and even build marketing campaigns. What are you waiting for? Let’s see what AI can create for you!

Unless you’ve been living off the grid for the past year, you’ve heard about OpenAI’s release of ChatGPT, a revolutionary AI tool that can generate text with a simple prompt. What you can create with it ranges from a single sentence to a full-blown essay.

ChatGPT has come wildly popular, averaging 13 million unique viewers every day—and for good reason. Artificial intelligence is making jobs of all types easier and more efficient.

That’s great news for creators.

To fuel their businesses, and keep up with both their audience’s desires and the desires of social media algorithms, creators wear a myriad of hats and juggle tons of tasks—enough for an entire team. Copywriter, videographer, and customer service are but a few of the roles creators play to produce great content. Content that they are likely trying to monetize.

Tools and solutions have emerged to simplify creators’ work, but the truth is creators need a helping hand, an assistant. Someone to streamline routine tasks and business processes so they can scale their businesses without putting in even more work.

That assistant has finally arrived in the form of artificial intelligence. And, this assistant comes without a hefty fee.

Below, we walk through why you should consider adopting AI tools for your content-creation needs, how to incorporate them into your creation process, and the best AI tools to get you started.

‍Benefits of using AI tools for content creation

Just like a real assistant, AI tools can lighten a creator’s workload, but also like a real assistant, you have to learn how to work with artificial intelligence to get the best outcome. 

When you master how to best use AI, you can create a harmonious process that helps scale your content creation, and ultimately, your business. Check out some of those benefits below:

• Speed up content creation. What could take a creator a day (or five) to create,  now takes seconds to minutes with AI. Whether it’s creating social media captions, blog posts, or even an online course outline, AI can help creators produce content faster and more efficiently. But, this benefit is only possible when you provide AI tools with the right prompts. Otherwise, you risk spending more time getting AI to produce the content you want than you would doing it yourself.

• Spark new ideas. Not only can AI generate written content for creators, but it can also brainstorm content ideas. In seconds, it can create a list of ideas for blogs, social posts, and digital products. It’s essentially a built-in brainstorming buddy that can help tackle one of the hardest parts of content creation, knowing what to write about.

• Reduce burnout. AI tools have the ability to help creators battle burnout and, with 90% of creators reporting they’ve experienced burnout, there’s no doubt it’s a problem in the creator economy. By streamlining the content-creation process, AI tools will eliminate or at least reduce a lot of the tasks that can lead creators to burnout.

4 ways to utilize AI for content creation

Following ChatGPT’s release, a flurry of hot new AI tools have come onto the market. Some are similar to ChatGPT in that they can be used for a wide range of content-generation tasks, while others have more specific uses. Either way, all of them  share a similar goal, making content creation faster and easier.

In this section, discover how you can use artificial intelligence for content creation, plus the best AI tools to assist you.

1. Generate content ideas

We alluded to it above, but one of the most challenging aspects of content creation is developing fresh, exciting ideas for your content. Lucky you, AI can now help with that. Insert a prompt like, “Create X blog ideas on [your topic],” into ChatGPT, and boom, you have a list of blog ideas to work with. 

The downside of ChatGPT’s idea list is that you don’t know which idea might resonate the most with your audience. That’s when AI tools like Google Trends come in handy. They can help find the latest topics and trends that your audience is interested in by analyzing online data people are searching for, allowing you to create content that your audience actually wants to see.

2. Write marketing copy and content

AI content generators like ChatGPT can write a research paper, but more importantly, it can write your Instagram captions, long-form content blog posts, and even script your TikToks. Besides ChatGPT, here are content generators (developed by yours truly) perfect for creators with digital products or a website:

• Landing Page Generator
• Sales Email Generator
• Sales Video Script
• Social Media Content Generator

You can view all of our AI tools at the new AI Creator Hub!

Don’t forget! All AI tools are still in their early stages and the copy they produce will require editing for spelling and grammar, as well as to maintain your brand voice.

3. Assist with creating digital products

On average, we found that it takes over 80+ hours to create one of the most popular digital products—online courses. Now, tools, like our Course Outline Generator and Course Lesson Generator, create a course outline or lesson plan from start to finish in mere seconds. Check out the Course Outline Generator in action below.

Content generators can also assist in creating other digital products like ebooks and webinars. And, if you need stunning visual content for your digital product, Canva’s AI image generator can whip imagery up in no time with a simple prompt (we used ‘a dog flying a kite’ and it did not disappoint).

4. Repurpose content

Repurposing content is an easy way to breathe new life into your old content, as well as give yourself a break from pumping out new creations every day. With AI, you can repurpose old content into new formats such as a long video into a social media post or an online course into marketing materials. We have an AI tool, Creator Studio, on its way that can do all of that and more. If you’re an active Kajabi Hero, join our Creator Studio test group today! Sign up here.

Final word on AI

If you’ve been looking for assistance with content creation, AI may be the tool for you. It’s like adding another team member without the added cost. All you have to do is create a great prompt to get the maximum benefits of AI.

We have an inkling the use of AI tools for content creation will skyrocket in 2023, so now is the time to start testing it out in your own daily content tasks. Who knows? You might just end up crushing your goals a lot sooner than you thought.

Be the first to know about Kajabi’s newest AI tools that can help you launch (or streamline) your online business in minutes. All you have to do is sign up here!