Kajabi Cofounder: The AI Business Partner That Actually Knows Your Business
Cofounder interviews you, learns your expertise, and helps you build — pricing, copy, product ideas, strategy. Included with every Kajabi plan.
Summary
Most AI tools don't know anything about your business. They generate generic output because they have no context. Kajabi Cofounder is different. It's built into every Kajabi account with access to your products, your audience, and your business model. It can surface offer ideas you haven't thought of, write copy in your voice, recommend what to charge, and give you strategic direction that actually applies to your situation. This article covers what Cofounder is, what it can do, and how to get started.
Every AI tool makes the same promise: "Just type what you want and we'll generate it."
The problem? They don't know anything about you.
ChatGPT doesn't know what products you sell. It doesn't know your audience. It doesn't know what pricing works for businesses like yours. It doesn't know your voice, your story, or your goals.
So when you ask it to write a sales page, you get generic output that sounds like it was written for everyone and no one. When you ask for pricing advice, you get a blog post answer. When you ask what to build next, you get a list that could apply to any business in any industry.
Kajabi Cofounder is different.
What Cofounder Actually Is
Cofounder is an AI business partner built into every Kajabi account. It's not a chatbot bolted onto the side of the platform. It's integrated into the core product with access to your business context.
Here's what that means:
It knows your products. What you sell, how it's priced, how it's structured. It knows your audience. Who's buying, what they engage with, where they drop off. It knows your business model. Courses, coaching, community, memberships, and the specific combination you run. It learns your voice. Feed it existing content and it adapts to how you communicate.
This isn't a language model guessing about business. It's a business partner that has context.
What Cofounder Can Do
1. Surface Hidden Offers
This is where most people start, and where the "aha" moment hits hardest.
Have a 10-minute conversation with Cofounder about what you know. Your expertise. Your experience. Your audience's problems.
Cofounder will identify courses, coaching programs, products, and offers you could build that you haven't thought of yet. Not generic suggestions, rather specific ideas based on YOUR expertise and YOUR audience.
Think of it as a brainstorm with a partner who's studied your business.
2. Generate Copy That Sounds Like You
Sales pages. Email sequences. Landing page copy. Course descriptions.
Cofounder doesn't give you template output. It generates drafts adapted to your voice and trained on what actually converts for expert businesses like yours.
The result: copy that sounds like you wrote it on your best day, in a fraction of the time.
3. Recommend What to Charge
"How much should I charge?" is the question every expert struggles with. Too high and you lose buyers. Too low and you undervalue your work.
Cofounder gives you pricing recommendations based on:
- Your product type (course vs. coaching vs. membership)
- Your audience (their budget expectations and willingness to pay)
- Your competitive landscape (what similar businesses charge)
- Your business model (one-time vs. recurring, bundles vs. individual)
Not a formula. A thoughtful recommendation with reasoning you can evaluate.
4. Give You Strategic Direction
Stuck on your next move? Ask Cofounder.
"Should I launch a community or a second course?"
"How should I structure my coaching program?"
"What's the best way to grow my email list?"
You'll get specific, thoughtful answers. Not the kind of generic advice you'd find in a Google search. Because Cofounder knows your context, it can give you recommendations that actually apply to your situation.
How to Get Started
Step 1: Open Cofounder
Go to app.kajabi.com/cofounder/chat. That's it, it's already in your account.
Step 2: Start with an Interview
Don't jump straight to "write me a sales page." Start by letting Cofounder interview you. Tell it about your expertise, your audience, and what you're trying to build. The more context you give, the better every future interaction becomes.
Step 3: Ask for Something Specific
Once Cofounder has context, try:
- "What courses could I build based on my expertise?"
- "Write a sales page for [product name]"
- "Help me price my new coaching program"
- "What should my email sequence look like for [offer]?"
Step 4: Iterate
Cofounder's first draft is a starting point, not a final product. Push back. Ask it to adjust the tone. Request alternatives. The more you interact, the better it gets at understanding what you want.
What Makes Cofounder Different from ChatGPT
What Cofounder Isn't
It's not autopilot. Cofounder doesn't run your business while you sleep. It's a thinking partner. You make the decisions, it provides the intelligence.
It's not a replacement for your expertise. Your knowledge and experience are irreplaceable. Cofounder helps you package and monetize that expertise more effectively.
It's not generic AI. Every interaction is informed by your specific business data, not by a model trained on the entire internet with no context about you.
Included with Every Kajabi Plan
No upgrade required. No extra cost. No waitlist.
Cofounder is available right now in your Kajabi account. If you haven't tried it yet, go have your first conversation. Start with the interview. See what it surfaces.
Your expertise deserves a business partner, not a chatbot.