Kajabi vs Thinkific

Choose a Kajabi plan that perfectly aligns with your budget and business goals.

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Kajabi is best for

All-in-one course creation, marketing, and sales platform.

  • Easy-to-use, but with more built-in tools that require some learning.
  • Customizable themes, email sequences, and website builder.

Thinkific is best for

Course creation platform focused on education and student engagement.

  • Intuitive course builder with a simple interface.
  • Extensive course customization with different learning formats and quiz options.

See how we stack up.

Course Creation & Delivery

Features
Kajabi
Thinkific
Supports Video Content
Supports Audio Content
PDF Uploads
Quiz Integration
Advanced quizzes with diverse question types and Brillium integration for professional exams.
Drip Content Scheduling
Customizable Course Layouts
Fully customizable templates.
Course Completion Certificates

Community Building & Engagement

Features
Kajabi
Thinkific
Integrated Community Forums
Built-in community feature integrated with courses.
Member Directories
Live Chat Functionality
Gamification (Points/Badges)
Event Calendar
Private Messaging

Marketing & Sales Tools

Features
Kajabi
Thinkific
Email Marketing Automation
Limited; requires third-party integrations for advanced features.
Sales Funnel Builder
Basic funnel capabilities; more limited compared to Kajabi.
Upsell and Cross-sell Options
Affiliate Marketing Support
Available through third-party integrations.
Payment Processing
Stripe, PayPal integration.
Analytics and Reporting
Basic analytics; more advanced reporting requires integrations.

Website and Customization

Features
Kajabi
Thinkific
Website Builder
Drag-and-drop builder with templates.
Custom Domain Support
Blog Integration
SEO Tools
Basic SEO features.
Customizable Themes
Multiple themes with full customization.

Pricing Structure

Features
Kajabi
Thinkific
Monthly Subscription
Starts at $49/month; free plan available.
Free Trial Available
14-day free trial; free plan available.
Transaction Fees
Flat Pricing Model
Tiered Pricing Options
Available for scaling businesses.

Integrations

Features
Kajabi
Thinkific
Third-Party Integrations
Extensive integrations (Zapier, etc.).
API Access
Zapier Integration
Payment Gateways
Stripe, PayPal.

Customer Support

Features
Kajabi
Thinkific
24/7 Support Availability
Email support; live chat available on higher-tier plans.
Live Chat Support
✔ (on higher-tier plans)
Email Support
Knowledge Base
Comprehensive guides and tutorials.
Community Forums

Summary

Kajabi is best for creators seeking an all-in-one platform with robust marketing and sales tools integrated with course creation.

  • Comprehensive suite for course creation, marketing, and sales.
  • Advanced email marketing and sales funnel capabilities.
  • Built-in affiliate management system.

Thinkific is ideal for educators who want to deliver high-quality courses with strong student assessment features at a more affordable price point.

  • Advanced student assessment options, including diverse quizzes and assignments.
  • Integrated community features within the course platform.
  • More affordable pricing with a free plan available.

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