Which Online Course Software is Best For You?

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Online Courses

One of the big questions people have when they first start researching platforms for creating online courses is "What's the difference between Kajabi, Teachable and Thinkific?"

With so many all-in-one online course platform options it can be difficult to keep up with the features, functions, and pricing of each one.

Here at Kajabi, we get a lot of questions about how our platform stacks up to Thinkific and Teachable so we put together this article to help you find the right online course platform for you.

You can also learn more about all-in-one online course platforms in our Ultimate Guide To Picking The Right Online Course Platform!

Before we get into how Thinkific, Teachable and Kajabi stack up, let's take a closer look at Thinkific.

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Thinkific is an all-in-one platform which has a course builder tool and offers you the ability to host your videos on the platform immediately.

Unlike Kajabi, Thinkific is focused more on educators than coaches and entrepreneurs.

The Thinkific platform is really designed to do one thing very well, which is to create online courses.

Thinkific is very easy to use, their course building tool is intuitive and doesn't require much tech experience at all.

Thinkific is also updated frequently unlike some other online platforms we won't name.

Pricing is where things get a little tricky with Thinkific.

While Thinkific is fairly inexpensive and even offers a free plan, they also take a percentage of your sales as a transaction fee.

Kajabi never makes you pay a transaction fee.

But by far the biggest downside to Thinkific is it's limited marketing capabilities.

You can’t create a blog in Thinkific.

You can't create an online community.

Thinkific has no email marketing, which means if you want to set up an autoresponder or send messages to potential customers you're going to need an additional service like Infusionsoft or Aweber.

You can't host a webinar or live events.

And there is no funnel building capability built into Thinkific.

While Thinkific might seem inexpensive if you add up the additional software you would need to purchase for funnel building, webinar hosting, and other services it ends up costing 4-5x what the plan alone costs.

And you still have to integrate multiple systems.

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Launched out of frustration with Udemy, Teachable is an all-in-one platform that helps you grow your audience and create online courses for them.

Teachable lets you control your branding, data, and pricing all from one place.

Just like Kajabi.

Teachable offers a variety of plans including a "free" plan where you pay a transaction fee of $1 + 10% of all transactions.

With another Thinkific plan, you can pay a monthly fee and reduce the transaction fee to 5%.

Here at Kajabi, we will never charge you a transaction fee or take a percentage of your sales.

Like Thinkific, Teachable is focused more on educators and coaches than entrepreneurs.

Teachable markets itself as an all-in-one platform when it's really focused on helping you create an online course.

Teachable is very easy to use, you don't need to have a ton of web design experience in order to create nice looking courses with your branding.

Teachable has a variety of design templates but also allows more tech-savvy users to edit or upload code.

Everything in Teachable is very straight forward and easy to use.

Now for the bad parts.

Teachable doesn't offer webpage or funnel building.

You can create a course page, and take payments but if you want to create landing pages, use one-click upsells, or build automated sales funnels, you're going to need to pay for additional services like Thrive Themes or Clickfunnels.

Teachable's marketing functionality leaves a lot to be desired.

This means if you use Teachable to create your course you're going to need integrations for things like gathering feedback and taking payments.

That means you will still need multiple subscriptions and multiple services in addition to Teachable to get the same marketing functionality that comes standard on every Kajabi plan.

Let's now take a look at how Kajabi and Teachable compare in a feature by feature showdown.

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Head to Head Comparison

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Kajabi vs Teachable:

Website Building: Both Kajabi and Teachable provide website building but they are very different experiences! With Kajabi’s website builder, you can pick from a variety of modern, mobile friendly themes. Kajabi even allows you to add features like pop-ups, headers, and videos to your webpage with just a few clicks. Teachable on the other hand provides no themes, no pop-ups, no video and limited options to customize your website.

Advantage: Kajabi.

Email Marketing: Kajabi offers you the ability to send out one-time email broadcasts like newsletters and it also allows you to set up a full autoresponder sequence. While Teachable claims that it offers email marketing, the truth is that it only lets you send email broadcasts to your existing students. This means you can’t actually use the email function to market your course to prospects who have not yet bought. In essence, Teachable’s email function is merely an announcement feature not a fully functioning CRM like Kajabi.

Advantage: Kajabi.

Course Creation: Both Kajabi and Teachable allow you to take any type of content you have already created and turn it into a product. Both platforms use Wistia to deliver video content and offer unlimited hosting. Both platforms make it really easy to create an online course. There’s just one big difference. In Teachable, the concept of course theming is reduced to a singular theme. This means all your products will look uniform and they are not customizable beyond your logo, typography, and colors. That’s fine if you only have one product but if you have more than one product they are all going to look EXACTLY the same. Which can be problematic. On the other hand, Kajabi has a library of beautiful customizable themes to help you differentiate all of your products.

Advantage: Kajabi.

Integration: Even though Kajabi does everything you need to create, market, and sell your online course, it still integrates with a variety of tools from Zapier to Mailchimp. Kajabi has 10 built-in integrations, while Teachable only has 5. Not to mention that Kajabi's Facebook Pixel integration lets you easily track every page on your site just by pasting your pixel id instead of having to paste the actual code into your site on Teachable.

Advantage: Kajabi.

Support: Kajabi offers 24/7 email and chat support in addition to an encyclopedic knowledge base. Teachable offers email support although the hours are not particularly clear on the website.

Advantage: Kajabi.

Comparing Kajabi and Teachable, you can clearly see that Kajabi offers more functionality, more templates, more integrations and a higher level of customer support.

In order to get the same functionality from your Teachable account, you would need additional subscriptions to services like Thrive Themes ($49 a month), Constant Contact ($49 a month) Zoom ($19 a month) and others.

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Kajabi vs Thinkific:

Website Building: Both Kajabi and Thinkific offer a webpage building tool and templates. While Kajabi offers an almost unlimited amount of modern themes, Thinkific has only 8 themes to choose from as of the writing of this article. Kajabi’s themes also look more modern and professional.

Advantage: Kajabi.

Email Marketing: Kajabi offers a Customer Relationship Management feature as well as an autoresponder and email sequence builder. Thinkific does not currently offer an email marketing feature though it does integrate with services like Aweber and Infusionsoft both of which will require an additional subscription fee.

Advantage: Kajabi.

Course Creation: Both Kajabi and Thinkific have intuitive easy to use course builders. Kajabi also provides step by step support through the 28-Day Challenge program which shows you what to do to go from having an idea to creating your first course in just 28 days.

Advantage Kajabi.

Integration: While Kajabi already has all the functions you need to create, market and sell your online course it still offers integrations with services like MailChimp, Drip, and Convertkit. Thinkific does not offer as much marketing functionality but makes up for it by integrating with almost every marketing tool known to man from Infusionsoft to ClickFunnels.

Advantage: Thinkific

Support: While Kajabi offers 24 hour technical and customer support through chat, Thinkific only offers support through an email forum. Kajabi also provides a ton of advice on creating, marketing and selling your course through Hero’s University and continuing education programs like Marketing Mastery. Thinkific provides a series of articles, a webinar, and a resource page.

Advantage: Kajabi.

As you compare Kajabi vs. Thinkific, it becomes obvious that while they are both technically all-in-one online course platforms, there is a big difference in their marketing capabilities.

While Kajabi contains everything you need to create, market and sell your course in one system, in order to use email marketing or host webinars with Thinkific, you will need additional subscriptions to services like Infusionsoft ($199 a month) or Zoom ($19.99 a month).

With Kajabi you pay one price and everything you need is in one place.

If you are just focused on creating an online course and will worry about marketing it later, then Thinkific is a great choice.

But if you're serious about building a real course creation business, it's clear that Kajabi is the right all-in-one platform for you!

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