The Creator Pulse

Discover how creators are running their businesses and making money in today’s creator economy.

Don’t miss a beat — download the full report!

An update on the creator economy

Ever been curious about the 50 million+ creators who are running their online businesses? Or how much they’re earning? You’ve come to the right place. We surveyed active customers on Kajabi to get a “pulse” on their businesses and experiences as creators.

What is The Creator Pulse?

Brought to you by Kajabi, the best-in-class platform for creators.

Earlier this year, Kajabi published the first annual State of the Creator Economy report — an in-depth overview of the industry as well as creator stories. The Creator Pulse serves as your quarterly update and data roundup so you never miss a beat.

Gives real-time updates on trends and challenges in the creator community
Keeps current and future creators informed to build a successful business
Helps you jumpstart your own knowledge monetization journey

51% of creators started an online business
so they could be their own boss.

wanted to be their own boss.
wanted better control of their work schedule.
wanted to work from home.

For over half of creators, the desire to be their own boss was a primary reason they decided to start an online business. We get it! Being your own boss comes with tons of freedom. Other creators simply wanted to work from home and have better control of their schedules.

57% of surveyed creators make the
majority of their income on Kajabi.

Kajabi
57%
In-person
16%
Other
12%
Instagram
5%
Other social platforms
3%
Weren’t making income
3%
YouTube
2%
Other creator platforms
2%
TikTok
0%
57%
Kajabi
16%
In-person
12%
Other
5%
Instagram
3%
Other social platforms
3%
Weren’t making income
2%
YouTube
2%
Other creator platforms
0%
TikTok

The vast majority of creators surveyed are making more money from their digital products on Kajabi than any other avenue - including social media! Interestingly, social media was lower on the list as only 10% of creators surveyed said it was their top revenue source.

74% of creators connect with their audience
via social media the most.

74%
Social Media
59%
Email
27%
In-person
24%
Kajabi
10%
Podcast

Social media is great for connecting with new, established, and potential customers. In fact, 74% of survey respondents say they interact with their audience the most on social channels with email coming in second at 59%. Around 24% use, yours truly, Kajabi.

1 in 3 creators who work full time
are making over six figures.

29
%
of full-time creators are making over six figures.
17
%
of full-time creators made $100,000–$249,999 on Kajabi.
9
%
of part-time creators made $100,000–$249,999 on Kajabi.
3
%
of full-time creators made $1 million+ on Kajabi.

Over the past 12 months, 17% of full-time creators made $100,000-$249,999 on Kajabi. Nine percent of part-time creators hit the same revenue. When it came to breaking the $1 million mark, 3% of full-time creators said they made over seven figures.

Ready to learn more about the creator economy? Download the full report!