Create Your Account: Step 1 of 2
Brought to you by Kajabi, the best-in-class platform for creators.
Earlier this year, Kajabi published the first annual State of the Creator Economy report — an in-depth overview of the industry as well as creator stories. The Creator Pulse serves as your quarterly update and data roundup so you never miss a beat.
For over half of creators, the desire to be their own boss was a primary reason they decided to start an online business. We get it! Being your own boss comes with tons of freedom. Other creators simply wanted to work from home and have better control of their schedules.
The vast majority of creators surveyed are making more money from their digital products on Kajabi than any other avenue - including social media! Interestingly, social media was lower on the list as only 10% of creators surveyed said it was their top revenue source.
Social media is great for connecting with new, established, and potential customers. In fact, 74% of survey respondents say they interact with their audience the most on social channels with email coming in second at 59%. Around 24% use, yours truly, Kajabi.
Over the past 12 months, 17% of full-time creators made $100,000-$249,999 on Kajabi. Nine percent of part-time creators hit the same revenue. When it came to breaking the $1 million mark, 3% of full-time creators said they made over seven figures.
