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Coaching built on a marketing engine

Kajabi combines structured coaching with built-in marketing, funnels, email automation, and payments so you can grow and manage your coaching business from one platform.

20K+
Total number of 1:1 sessions
7M+
Total students signed up
$300M+
Total dollars made by coaches

Coaching infrastructure built for scale and client results

Kajabi’s coaching product is designed to turn expertise into a structured, revenue-generating system. Instead of relying on scattered tools for scheduling, payments, communication, and delivery, everything operates inside one connected platform. The result is a coaching experience that feels intentional for clients and operationally efficient for your business.

Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Structured coaching programs without operational chaos

Kajabi lets you design coaching programs with defined timelines, milestones, and resources. You can structure sessions and guide clients through a clear progression. This turns coaching into a repeatable, scalable offer instead of a collection of standalone calls.

Built for program clarity:

  • Structured coaching programs with defined timelines
  • Session outlines and resource attachments
  • Milestone-based progression
  • Centralized client experience
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Native scheduling & client management

Kajabi centralizes scheduling and client access within your platform. Clients can book sessions, access materials, and manage their experience in one place. This reduces friction and creates a more professional, streamlined workflow.

Operationally streamlined:

  • Built-in session scheduling
  • Client dashboard access
  • Automated confirmations and reminders
  • Integrated product access controls
Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Automated enrollment & offer packaging

Kajabi allows you to sell coaching using structured offers and optimized checkout flows. Whether you provide 1:1 or group programs, you can package and monetize coaching without additional software. This keeps your revenue system simple and scalable.

Revenue-ready infrastructure:

  • One-time or recurring coaching payments
  • Tiered coaching packages
  • Upsells and bundled offers
  • Built-in checkout pages
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Integrated communication & engagement

Kajabi connects email, automation, and community tools directly to your coaching programs. This keeps clients engaged between sessions and supports stronger accountability. The result is better retention and long-term value.

Retention-focused tools:

  • Automated email follow-ups
  • Behavior-based reminders
  • Community integration for group coaching
  • Announcements and program updates

Turn coaching clients into long-term revenue

Kajabi combines structured coaching delivery with built-in marketing, sales funnels, and payment processing so you can grow and manage your entire coaching business from one platform.

Email and automation, built in from day one

Kajabi connects your coaching offers directly to your marketing engine. Automations trigger based on actions like bookings, purchases, and program progress, so your follow-up stays timely and relevant. You can nurture leads, onboard new clients, and re-engage past customers without relying on a separate CRM or third-party tools.

Funnels that fill your calendar automatically

From lead magnets to discovery calls to checkout, Kajabi’s Pipelines help you turn interest into booked clients. Landing pages, forms, offers, and follow-up emails operate inside one connected system, reducing friction and improving visibility into what drives enrollments.

Monetization tools that increase revenue per client

Built-in upsells, subscriptions, bundles, and affiliate management help you grow revenue beyond one-off sessions. Instead of layering additional marketing tools onto your stack, Kajabi keeps your marketing and monetization infrastructure centralized and easier to optimize as your coaching business scales.

Most platforms stop at scheduling and payment. Kajabi helps you monetize, automate, and scale.

Course builder interface for creating and organizing online courses in KajabiCourse builder interface for creating and organizing online courses in Kajabi

Courses

  1. Turn your knowledge into a scalable product that sells without trading time for money.
Coaching product setup interface for managing 1-on-1 and group coachingCoaching product setup interface for managing 1-on-1 and group coaching

Coaching

  1. Work directly with clients at premium prices using structured programs and payments.
Online community dashboard for creators using KajabiOnline community dashboard for creators using Kajabi

Communities

  1. Build a space people return to… where connection drives retention and recurring revenue.
Membership product setup interface for gated content and paymentsMembership product setup interface for gated content and payments

Memberships

    1. Create predictable income with ongoing access to content, connection, or support.
Email newsletter dashboard with subscriber list and analyticsEmail newsletter dashboard with subscriber list and analytics

Newsletters

      1. A powerful tool for sharing your thought leadership and expertise
Marketing automation workflow connecting landing pages and email campaignsMarketing automation workflow connecting landing pages and email campaigns

Downloads

    1. Sell focused, high-value resources that solve a specific problem fast.
Podcast product interface for uploading and managing episodesPodcast product interface for uploading and managing episodes

Podcasts

    1. Grow authority and reach while pulling listeners into your ecosystem.

Strategies to grow your online coaching business

Discover proven approaches to launching, marketing, and optimizing your coaching business. Learn how to increase conversions, improve client retention, and build predictable revenue using an all-in-one platform.

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.