Digital Product Idea Validation 101

Before you start creating your digital products, it’s important to understand the competitive landscape. Why? You want to ensure there is sufficient demand and determine if you can fulfill an unmet need.

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In this worksheet, we’ll help you:

  • Get past broad demographics and drill down into the specific needs and desires of a single customer
  • Brainstorm ideas for your new digital product 
  • Outline your product’s core promise to customers
  • Find other products that can validate your idea is on the right track