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The State of the Creator Economy 2022

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With The State of the Creator Economy report, explore industry insights for 2022 through multiple lenses, including COVID-19’s impact, monetization trends, creator marketing tactics, and knowledge creator use-cases.
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The Data Behind the Creator Economy

  • Knowledge creators are thriving: Kajabi customers’ total earnings are up 350% since 2020.
  • Online courses and membership sites - the most popular and lucrative products on Kajabi in 2021.
  • From 2019 to 2021, Kajabi saw customer growth surge 269% as new entrepreneurs entered the market.
  • Top industries at Kajabi between 2020 to 2021: personal development and health & fitness.

Creator Economy Defined

From the gradual decentralization of traditional media and the rise of social platforms grew the creator economy — an industry that is now worth billions and includes millions of independent creators who have harnessed the power of the online world to monetize their own skills, hobbies, and knowledge.

While the “creator economy” refers to the group of small businesses built by self-employed creators, it also encompasses the numerous companies arising to meet the needs of creators in the development, dissemination, and monetization of their content.

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Join the all-in-one platform trusted by more than 55K creators to create and sell online courses, memberships, coaching programs, and other digital products in a snap.

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