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KAJABIvsHotmart
Here are a few reasons why creators decide to switch to Kajabi (and why you might, too).
Quick Comparison Guide
Hotmart focuses on email while Kajabi empowers you to build courses, coaching programs, other digital products, and marketing automations all under one roof. So you have everything you need to build a brand.
Features |  | Hotmart |
|---|---|---|
Fees | 0% transaction fees | Charges per sale |
Website & Brand Control | Complete website control | Requires outside builder |
Integrated Email Marketing | Marketing CRM included | Basic email tools |
Sales Funnel Builder | Full funnel builder with automations | No visual funnels |
Coaching & Live Video Tools | Built-in | External tools required |
Branded Mobile App | Dedicated brand app | Shared app space |
Contacts & CRM | Full data ownership | Transaction data only |
Community Features | Integrated private community | Basic member area |
Best For | Experts building their brand | Marketplace product testing |
Build Your Business.
Own your brand.
Kajabi’s key advantage over Hotmart is its all-in-one platform that doesn’t charge you transaction fees on each sale. Unlike Hotmart, which functions primarily as a digital product marketplace and charges a percentage of every sale, Kajabi empowers you to build a cohesive brand on your own professional website. For the serious expert looking for control and scale, Kajabi provides the professional foundation that a simple product host cannot.
True Profit Calculator
More ways to connect. more reasons to stay.
Offer your audience a premium experience
Turn followers into paying customers with exclusive content, challenges, and experiences that keep them coming back for more.
Where conversations flourish, prices don't
Start your Kajabi Community and bundle it with your favorite product—unlimited members, admins, and moderators. No hidden fees, just $89/month.
Become the leader
of your pack
Own your audience on the best creator platform built to monetize and grow with you, all on your terms.
Rebuilt to spark more conversation
We’ve reimagined communities with a new look, smarter navigation, and more ways to keep your audience buzzing.
STEP INSIDE THESE
THRIVING COMMUNITIES
See how real creators are using Communities to grow and scale their businesses.
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Chris Siu
Chris’s Composing Community
An empowering space for musicians and composers to connect, collaborate, and grow creatively.
Nigel McGill
"...we can provide a more engaging learning experience for our students..."
"Having a great community that’s built into our Kajabi membership platform is a game changer for our business. With Kajabi Communities, we can provide a more engaging learning experience for our students and make it easier for them to connect with each. Plus, (and most importantly) our members can get their learning, support AND community all on the one platform. From a business perspective, Communities allows us to simplify announcements, notifications and challenges to our students, so it’s a win-win."
Amanda
Wilson-Ciocci
Monarch Momentum
Monarch Momentum is a dynamic membership community designed for heart centered visionary entrepreneurs seeking connection, growth, and clarity.
Younghae Chung
"...people are longing for genuine connections"
"Offering an online community is a big part of the course experience for my students. The online community allows us to come alongside each other during the duration of the course. Students can ask questions, post their homework pages, receive encouragement, and engage with their classmates from around the world! Business is about connecting with people. I believe people are longing for genuine connections and having a private community has been a huge blessing to me and my students."
Not sure if Kajabi is right for your business?
Join us for a live Q&A workshop where an expert will walk you through the basics, discover tips, and explore best practices — tailored for you.
Customer Training Specialist