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Which platform is right for you?

Are you considering Kajabi over Kit?

Compare features, pricing, and scalability to choose the best platform for your business.

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Quick Comparison Guide

Kit focuses on email marketing. Kajabi combines courses, coaching, products, marketing, and automation into one connected platform so you can build more than just a list.

Compare features

Kit

Business model

All-in-one platform to build, market, and sell your expert business

Email marketing tool that requires other platforms to actually sell anything

Email marketing

Built-in broadcasts, sequences, and behavior-based automations tied to products and revenue

Email automation and tagging, but no connection to products or checkout

Sales funnels

Visual funnel builder with checkout, upsells, and automation

Opt-in forms and email sequences only, no native checkout or funnel builder

Website builder

Full website and landing page builder with product integration

Basic landing pages for list building, not a real website

Monetization

Courses, coaching, memberships, subscriptions, digital downloads, and upsells

No native product hosting, you need a separate platform to sell anything

Analytics & CRM

Built-in CRM with revenue, customer lifecycle, and product analytics

Subscriber and email performance data only, no revenue or product analytics

Community builder

Integrated community platform

No native community platform

Best for

Experts who want one system to build, sell, and deliver their business

Creators who only need email and are comfortable stitching together everything else

Why choose Kajabi?

Kit grows your list. Kajabi gives you something to sell to it. Kajabi connects your products, marketing, automation, community, and payments so your email list is the start of a business, not the whole thing.

Email is a channel, not a business

Kit is great at getting people on a list. But a list without a product is just an audience. Kajabi gives you the courses, coaching programs, memberships, and digital products to actually monetize the attention you've built, without a second platform.

Automation built for selling

Kit's automations are built around subscriber behavior. Kajabi's are built around what customers actually do: what they bought, what they completed, what they didn't, and what to offer them next. That's the difference between email software and a business system.

Integrated checkout

Kit has no native checkout. To sell anything, you're sending people to a separate platform, a separate page, and a separate payment processor. Kajabi's checkout is built into the same system as your products, email, and automations. Someone buys, and everything that should happen next just happens.

Kajabi offers more than email marketing

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Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Built-in marketing engine

Build landing pages, email campaigns, funnels, and automations. All working together to drive consistent demand.

  • Visual sales funnel builder
  • Landing pages and opt-in forms
  • Advanced behavior-based automations
  • Campaign tracking tied to revenue
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Revenue optimization tools

Leverage upsells, subscriptions, bundles, and offer structures designed to increase lifetime value.

  • Upsells and order bumps
  • Subscription and payment plans
  • Offer bundling
  • Native checkout experience
Kajabi member portal with community feed, posts, challenges, and progress tracking

Multiple revenue models

With Kajabi, you can sell courses, coaching, memberships, communities, and digital products from one platform.

  • Online courses
  • Coaching programs
  • Memberships
  • Digital downloads
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Unified analytics and customer insights

See your marketing, sales, and customer behavior in one place so you can make smarter growth decisions.

  • Revenue and subscription tracking
  • Product performance insights
  • Customer lifecycle visibility
  • Centralized CRM data

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.