KAJABI
vs
KIT

Are you considering Kit (formerly ConvertKit)?

Here are a few reasons why creators decide to switch to Kajabi (and why you might, too).

Let’s dig into the details

Quick Comparison
Guide

Kit focuses on email while Kajabi empowers you to build courses, coaching programs, other digital products, and marketing automations all under one roof. So you have everything you need to build a brand.

See how much you’d make
Features
Kit
Business Model
All-in-one platform for digital products & sales
Email marketing for creators
Course Hosting
Built-in with rich features
Email Marketing
Advanced automation built-in
Powerful email marketing and automations
Website Builder
Robust website builder with full branding and funnel control
Basic landing pages only
Sales Funnel Builder
Full funnel builder with automation
Limited to email sequences and opt-in forms
Membership Sites
Robust membership site builder with full branding and advanced control
E-commerce / Checkout
Custom checkout pages, upsells, and offers
Basic commerce features (via third-party integrations)
Analytics & CRM
Built-in tools to track leads and performance
Basic tagging and subscriber insights
Best For
Creators running an entire business from one platform
Creators focused primarily on email marketing

Build Your Business.
Own your brand.

Kajabi’s key advantage over Kit (formerly ConvertKit) is its all-in-one platform that goes beyond email marketing. It combines robust course hosting, website building, membership capabilities, and sales tools—offering creators a complete solution to run their entire digital business from a single dashboard.

Learn more about our product
What comes with Kajabi's Kickstarter plan?
0% Transaction Fee
Unlimited Landing Pages
7,500 Marketing Emails
1 Product + 1 Community
250 Contacts
Group Onboarding Call
Kajabi AI Features
Creator Studio
And More...

Monthly expense calculator

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Estimated Monthly Expenses
Kajabi's Basic Plan: $149
Kit (needs Additional Services): $687
Kajabi is designed to host and sell all these digital products and build your website, with email marketing capabilities included. Kit is specialized in email and would not support these other business needs directly.

More ways to connect. more reasons to stay.

Offer your audience a premium experience

Turn followers into paying customers with exclusive content, challenges, and experiences that keep them coming back for more.

Where conversations flourish, prices don't

Start your Kajabi Community and bundle it with your favorite product—unlimited members, admins, and moderators. No hidden fees, just $89/month.

Become the leader
of your pack

Own your audience on the best creator platform built to monetize and grow with you, all on your terms.

Rebuilt to spark more conversation

We’ve reimagined communities with a new look, smarter navigation, and more ways to keep your audience buzzing.

Customize Your Course,
Your Way

Use flexible templates to build anything from a mini-course to a full program—no design skills needed.

Save more with Kajabi

On average, creators save up to 15% on Kajabi as opposed to “DIYing” their business.

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Kickstarter Plan

Kajabi

$89
Features
Website
1
Product
1
Community
1
Email Contacts
250
Marketing Emails
1,000
Average Revenure
$10,000
DIY Approach

SepArate platforms

$163
Products Needed
SquareSpace
$16
Stan
$29
Circle
$89
Kit
$29
Basic Plan

Kajabi

$149
Features
Website
1
Product
3
Community
1
Email Contacts
10,000
Marketing Emails
40,000
Average Revenue
$25,000
DIY Approach

Seperate platforms

$260
Products Needed
SquareSpace
$23
Stan
$29
Circle
$89
Kit
$119
DIY Approach

Seperate platforms

$466
Products Needed
SquareSpace
$39
Stan
$29
Circle
$199
Kit
$199
Pro Plan

Kajabi

$399
Features
Website
3
Product
100
Community
1
Email Contacts
100,000
Marketing Emails
400,000
Average Revenue
$250,000
DIY Approach

Seperate platforms

$1,226
Products Needed
SquareSpace
$16
Stan
$29
Circle
$89
Kit
$29
#1 Trusted Platform for Building Communities

STEP INSIDE THESE 
THRIVING COMMUNITIES

See how real creators are using Communities to grow and scale
their businesses.

See All Creator Stories

Amanda
Wilson-Ciocci

Monarch Momentum

Monarch Momentum is a dynamic membership community designed for heart centered visionary entrepreneurs seeking connection, growth, and clarity.

Explore Their Community →

Younghae Chung

Founder of Logos Calligraphy and Design

"...people are longing for genuine connections"

"Offering an online community is a big part of the course experience for my students. The online community allows us to come alongside each other during the duration of the course. Students can ask questions, post their homework pages, receive encouragement, and engage with their classmates from around the world! Business is about connecting with people. I believe people are longing for genuine connections and having a private community has been a huge blessing to me and my students."

Read Creator Story →

Chris Siu

Chris’s Composing Community

An empowering space for musicians and composers to connect, collaborate, and grow creatively.

Explore Their Community →

Nigel McGill

Founder of Sax School

"...we can provide a more engaging learning experience for our students..."

"Having a great community that’s built into our Kajabi membership platform is a game changer for our business. With Kajabi Communities, we can provide a more engaging learning experience for our students and make it easier for them to connect with each. Plus, (and most importantly) our members can get their learning, support AND community all on the one platform. From a business perspective, Communities allows us to simplify announcements, notifications and challenges to our students, so it’s a win-win."

Read Creator Story →