A contact is a person whose information you’ve saved in the People tab. They can be added to your list by an import, form, assessment, or purchase.

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Total Contacts is the overall number of people who have ever been added to your contacts.

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New Contacts is the number of people that have been added in the past 30 days.

Contacts that are subscribed to marketing emails.

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• Total Subscribers: the number of contacts and Customers that are currently subscribed to email marketing.

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• New Subscribers: the number of contacts and Customers that subscribed to your email marketing in the last 30 days.

A contact is a person whose information you’ve saved in the People tab. They can be added to your list by an import, form, assessment, or purchase.

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Total Contacts is the overall number of people who have ever been added to your contacts.

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New Contacts is the number of people that have been added in the past 30 days. A Customer is a contact that has purchased or been granted an Offer.

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Total Customers is the overall number of contacts that have ever purchased or been granted an Offer.

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New Customers is the number of contacts that purchased an Offer in the past 30 days.

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Customer Activity is the number of contacts that have logged in to their account in the past 30 days.

Contacts or Customers that are unsubscribed from marketing emails.

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Total Unsubscribed is the total count of unsubscribed contacts in your list. There are multiple ways a contact becomes unsubscribed:

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1. Manually Unsubscribed: the sender/admin or contact unsubscribed manually in contact’s preferences
2. Opted Out: the contact clicked unsubscribe in the footer of the email they received.
3. Bounced: the contact’s email was not deliverable. The system unsubscribes them to protect your email reputation.
4. Marked Spam: the contact marked the email as spam in their inbox
5. Never Subscribed: the contact has never subscribed to email marketing. This could’ve been during an import the contact was not marked as subscribed or during a purchase, the customer did not opt-in to receive marketing emails