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If you don't know
Amplify
you don’t know Kajabi.

Five new products that change what Kajabi means.

And how your business grows.

See what’s new ↓

Backstage

Drop the right lesson at the right moment. A personalized program for every client, built from your existing content.

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Amplify

Reach 551 million contacts. You can now market to the expert network already inside Kajabi.

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MCP

Run Kajabi with any AI tool you already use. From a sentence to launch.

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Expert Agents

AI teammates trained on your content. Working at 11pm on a Sunday night, while you're not.

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Cofounder

Your AI business partner inside Kajabi. Cofounder knows your business, builds your plan, and drafts your launch.

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On top of everything Kajabi already does.

Online courses, coaching, communities, memberships, podcasts.

Every way experts turn what they know into income, on one platform.

Courses

Turn your knowledge into a scalable product that earns without trading your time for money.

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Coaching

Work directly with clients at premium prices. Structured programs, scheduling, and payments built in.

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Communities

Build a space people come back to. Connection drives the kind of retention money can't buy.

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Memberships

Create predictable recurring revenue with ongoing access to your content, connection, or coaching.

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Newsletters

Build a paying audience with email and web publishing in one place.

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All-in-One

Most experts are paying for five tools that don't talk to each other. Kajabi replaces all of it.

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier, which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.