How To Sell A Google Sheet Template

You may be sitting on a potential passive income stream and not even realize it.

If you have spreadsheet skills, you can monetize that knowledge by selling Google Sheet templates online.

Creating and selling pre-formatted, problem-solving spreadsheets allows you to earn money from the expertise you've developed. These digital products provide value to businesses and individuals looking to streamline their processes or tackle common challenges.

Selling Google Sheet templates offers a flexible way to generate revenue on your own terms. You create the template once and can sell it repeatedly.

Here is how to get started.

What Is Selling A Google Sheet Template?

Selling a Google Sheet template involves creating a customizable, pre-formatted spreadsheet designed to solve a specific problem or simplify a task for others. You then offer this template for purchase online, allowing others to benefit from your spreadsheet skills and knowledge.

When you sell a Google Sheet template, you’re offering a ready-made solution that others can purchase, download, and use immediately without creating the spreadsheet from scratch.

This way, you help individuals and businesses streamline their workflows, organize data, or tackle common challenges—all while generating income from your work.

Why Sell Google Sheet Templates?

One of the most compelling reasons to sell Google Sheet templates is the potential for generating passive income.

As digital products, templates can be sold repeatedly without additional effort on your part, providing a flexible income stream that can supplement or even replace traditional employment. 

This scalability allows you to earn money even while not actively working on the templates.

More key reasons why selling Google Sheet templates can be a lucrative, low-cost way to make the most of your skills include:

1. Scalability With No Inventory Limits

Unlike physical products, Google Sheet templates are digital files, which means they have no inventory or storage limits. 

You can reach a global audience, selling as many copies as demand allows without worrying about restocking or shipping. 

As a result, templates are incredibly scalable. With the right marketing, they can reach thousands of potential buyers, allowing you to grow revenue without any logistical complexities. 

This level of scalability can lead to a continuous income stream that grows as your reputation and product offerings expand.

2. Low Startup Costs And Accessible To Beginners

One of the biggest advantages of selling Google Sheet templates is the low startup cost. You don’t need to invest in expensive software or equipment—Google Sheets is free to use, and chances are, you already have basic spreadsheet skills. 

Unlike launching a physical product, which requires manufacturing, storage, and distribution, digital templates only require time and creativity.

For someone looking to start a side business with minimal risk, selling templates is a cost-effective way to test the waters and potentially build a profitable venture.

3. High Demand For Time-Saving Solutions

Templates save users the time and effort of building spreadsheets from scratch. 

This demand comes from individuals and businesses who rely on templates to organize finances, plan projects, or analyze data. Since templates can address various needs, there’s a significant demand for effective, customizable solutions. 

And by creating templates that solve specific problems, you’re meeting a need in the market, making your product valuable to a wide range of potential buyers. 

Many people would rather pay for a ready-made, high-quality solution than spend time creating one independently.

4. Flexibility And Creative Freedom

Selling Google Sheet templates allows you to tap into your interests and expertise. You can create templates that align with your unique skills and knowledge.

This flexibility allows you to experiment with different types of templates, adapting to feedback and market trends.

Plus, because you’re in control of what you create, you can make templates for any niche or audience you find intriguing.

5. Builds Credibility And Opens New Opportunities

Creating and selling high-quality templates can position you as an authority in your field. Each sale builds your credibility, establishing you as a go-to source for valuable tools in your niche. 

Your reputation can lead to further opportunities—such as consulting, coaching, or even creating online courses based on your templates.

For example, if you create financial planning templates, your expertise in finance could attract clients interested in one-on-one consultations or businesses needing custom solutions. Selling templates can become a stepping stone to a larger business model or personal brand.

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6. Complements Other Online Ventures

If you run a blog, YouTube channel, or social media presence, selling Google Sheet templates can be an excellent addition to your online business. 

Templates can be an easy product to promote to your audience, offering additional value and a way to monetize your content. 

You can create templates that align with the content you produce, helping to build a cohesive brand experience and giving your audience practical tools that deepen their connection with your brand. This not only boosts your income but also enhances your audience’s experience.

How Much Can You Make Selling Spreadsheets?

The revenue potential for selling Google Sheet templates is significant, especially if marketed effectively. 

Here’s a breakdown of the factors that influence earnings and how much you can expect to make by selling through a platform like Kajabi:

Niche and Demand

‍Templates in high-demand niches, such as finance, productivity, project management, and personal budgeting, can command higher prices and see consistent sales. If your templates address a unique need or provide substantial value, you can expect a larger customer base and potentially higher earnings.

Pricing Strategy‍

Your revenue is directly impacted by how you price your templates. Premium templates with more advanced features can be priced at $50 to $100 or more, while simpler templates may sell for $10 to $30. If you offer a suite of templates or bundle them into packages, you can also increase revenue by encouraging customers to purchase multiple items at once.

Marketing Reach‍

With a platform like Kajabi, you can access tools that amplify your reach, such as email marketing, social media integration, and website customization. The more visibility you can create for your templates, the higher your sales potential.

Passive Income Opportunities‍

Once your template is created and published, it can continue generating income without additional work, allowing for passive income. High-quality templates that gain traction can create steady monthly revenue as more customers discover and purchase them over time.

Recurring Revenue from Subscriptions or Memberships‍

If you create templates that require regular updates or added functionality, you could offer a subscription or membership model, where users pay monthly or annually for ongoing access. This approach can create recurring income and strengthen customer loyalty.

Potential Revenue Range‍

While the income will vary widely, a Google Sheet template business on Kajabi can realistically earn from a few hundred dollars per month for simpler, low-cost templates to thousands of dollars per month for specialized, high-value offerings. Those who consistently market and optimize their offerings can scale earnings significantly, especially if they expand their template library.

How To Create And Sell A Google Sheet Template In 7 Steps

Creating and selling Google Sheet templates is a straightforward process that allows you to monetize your spreadsheet skills. 

Follow these steps to turn your expertise into a profitable digital product:

1. Identify a Problem or Need
2. Design Your Google Sheet Template
3. Brand and Package Your Template
4. Choose a Platform to Sell Your Template
5. Price Your Google Sheet Template
6. Promote Your Template
7. Deliver and Support Your Template

1. Identify A Problem Or Need

To create a successful Google Sheet template, first identify a common problem or need your target audience faces. 

Think about everyday tasks that can be simplified with a spreadsheet or research what’s currently trending in templates. Popular categories include budget tracking, project management, social media analytics, inventory management, and goal tracking.

Use these tips to find a problem or need:

• Survey your audience: If you already have a following, ask what types of templates they’d find helpful.
• Research existing templates: Browse platforms like Etsy, Gumroad, or Google’s Template Gallery to see what’s popular.
• Look at forums and social media: Reddit, Twitter, and Facebook groups are full of people asking for solutions to specific problems—use this as inspiration for template ideas.
• Focus on your expertise: If you have specialized knowledge (e.g., personal finance, marketing analytics), leverage that to create a template that provides unique value.

Then, conduct market research to uncover pain points and gaps in existing solutions. Analyze available templates to identify areas where you can provide a unique or improved offering.

Engage with your target audience through forums, social media, or surveys to gather insights into their specific requirements. This firsthand information will help you create a template that directly addresses their needs.

By thoroughly understanding your target market and its issues, you can develop a Google Sheet template that provides real value and solves genuine problems. This research lays the foundation for a successful and in-demand digital product.

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Use our FREE idea validation worksheet to identify your ideal customer and the solutions you can offer to make money.

2. Design Your Google Sheet Template

With a clear understanding of your target audience's needs, you can now focus on designing a Google Sheet template that addresses their pain points and provides value.

Start by outlining the key features and functions your template will include. Consider what data the user will input, what calculations or analysis the spreadsheet will perform, and what outputs or insights the user will gain from using your template.

Next, create a visually appealing and user-friendly layout for your template. Use consistent formatting, clear labeling, and intuitive organization to guide users through the spreadsheet. 

Employ color coding, borders, and other visual cues to differentiate sections and highlight important information. Design an attractive spreadsheet that is both functional and aesthetically pleasing.

Develop formulas, automations, and other time-saving elements to enhance the functionality of your template. Identify repetitive tasks or complex calculations that can be automated using Google Sheets functions and scripts. Incorporate conditional formatting, data validation, and drop-down menus to simplify data entry and minimize errors. These features will make your template more efficient and valuable to users.

Then, test your template thoroughly to ensure it works as intended. Input sample data and verify that formulas and automations function correctly. Review the template from a user's perspective to identify any confusion or potential improvements. 

Share the template with beta testers or colleagues for feedback and suggestions. Rigorous testing will help you refine your template and deliver a polished, reliable product to your customers.

For instance,  here is how you can design your template:

• Define the Layout: Start with a rough sketch of the template. For a “Monthly Budget Planner,” you might include sections for income, expenses, savings goals, and a summary with charts to visualize spending.
• Use Formulas for Automation: Automate calculations wherever possible. For example, in a “Habit Tracker” template, you could use conditional formatting to turn cells green when goals are met.
• Add Visuals: Incorporate charts or graphs to make data easy to understand at a glance. For example, a “Sales Tracker” template could include a bar chart showing sales growth over time.
• Keep It Simple: Avoid cluttering the sheet with unnecessary features. Stick to essentials and ensure it’s intuitive.

Example: In a “Project Timeline” template, include columns for task names, deadlines, task owners, and status updates. Use conditional formatting to highlight overdue tasks, making it easy for users to spot what needs attention.

3. Brand And Package Your Template

Once you've designed a functional and visually appealing Google Sheet template, focus on creating a compelling brand identity. This helps differentiate your templates from competitors and makes them more attractive to potential customers.

Start by choosing a descriptive and memorable name for your template. The name should clearly communicate the template's purpose and benefits. For example, "Social Media Content Planner" or "Personal Budget Tracker."

Craft a concise and persuasive description highlighting your template's key features and value proposition. Explain how it solves specific problems or streamlines processes for your target audience. Use clear, benefits-driven language that resonates with potential buyers.

To visually showcase your template's features and functionality, design eye-catching graphics or mockups. These visuals help potential customers understand what they'll receive and how the template works. Use high-quality images, screenshots, and branding elements to create a professional and appealing presentation.

To develop a consistent brand identity across your templates and marketing materials, choose a color scheme, font style, and logo that reflect your brand's personality and values. Consistency helps build recognition and trust with your target audience.

4. Choose A Platform To Sell Your Template

Now that you have a polished Google Sheet template ready to sell, research online marketplaces and platforms that support digital product sales.

Popular options include:

• Etsy
• Gumroad
• Creative Market

These platforms have established audiences actively searching for digital products, making it easier to reach potential customers.

Alternatively, consider creating your own website or online store to sell your templates. This approach gives you complete control over your branding, pricing, and customer experience. 

You can use platforms like Kajabi, WordPress, Shopify, and Squarespace which offer user-friendly tools to build professional e-commerce websites without extensive technical knowledge.

For example, with Kajabi, you can create a fully branded e-commerce site, using customizable templates to design a professional and cohesive storefront that aligns with your business.

You’ll get the following features for selling your templates:

• Drag-and-Drop Website Builder: Kajabi’s intuitive drag-and-drop builder makes it simple to customize your website’s design, layout, and style. This flexibility lets you add branding elements like logos, color schemes, and fonts, giving your site a unique, polished look.
• Integrated Payment Processing: Kajabi supports multiple payment options, allowing customers to pay directly on your site, which can boost conversions.
• Email Marketing and Automations: With Kajabi, you can create targeted email campaigns and automation sequences to promote your templates. For example, send follow-up emails to customers who showed interest or send updates when you release a new template.
• Content Hosting and Membership Capabilities: Kajabi is ideal if you want to offer more than templates. You can package your templates with online courses, memberships, or resources, creating a valuable bundle for customers. This is perfect for entrepreneurs who want to build a community or offer ongoing value.
• Analytics and Marketing Tools: Kajabi provides built-in analytics so you can track your sales and customer behavior. This insight helps you understand which templates are popular and allows you to refine your marketing strategy.

Pro Tip: When evaluating different sales platforms, consider transaction fees, payment processing, product delivery, and marketing features.

Some platforms charge a percentage of each sale, while others have monthly subscription fees. Look for platforms that provide secure payment processing, automatic product delivery, and tools to promote your templates.

Also, assess the audience reach and target market of each platform. Some marketplaces cater to specific niches, such as creative professionals or small business owners. Choose a platform that aligns with your target audience and offers exposure to potential customers actively seeking solutions like your Google Sheet template.

5. Price Your Google Sheet Template

Pricing your Google Sheet template requires careful consideration of several factors. 

Pricing too low may undervalue your work while setting it too high could deter potential buyers. Aim to reflect the template’s value and your target market’s budget.

So, research competitor pricing to understand the market value of similar templates. Analyze your template's features, complexity, and target audience to determine its perceived value.

Consider the time and effort you invested in creating the template and your desired profit margin. Strike a balance between pricing competitively and valuing your work fairly. Remember that you can adjust your pricing over time based on market response and customer feedback.

To attract initial customers and generate buzz, offer introductory pricing or bundle deals. Limited-time discounts or special launch prices can incentivize potential buyers to take action. Bundling multiple templates together at a discounted price can also increase the perceived value and encourage larger purchases.

Also, experiment with different pricing strategies to find what resonates with your target audience. Test different price points, bundle options, and promotional offers to optimize your sales and revenue. Regularly review your pricing and adjust based on market trends, customer feedback, and business goals.

6. Promote Your Template

Once you've priced your Google Sheet template, it's time to get the word out. Promoting your template effectively can significantly impact your sales and overall success.

Here are some of the best promotion strategies you can use:

• Use Social Media: Share screenshots, testimonials, and short videos showcasing your template’s features on Instagram, LinkedIn, and Pinterest.
• Create a Tutorial Video: A YouTube or TikTok tutorial demonstrating the template’s use can help potential buyers understand its value. For example, show how a “Daily Habit Tracker” helps with goal-setting and productivity.
• Publish Blog Posts: Write blog articles targeting keywords related to your template. For instance, if you sell a “Monthly Budget Planner,” blog posts on budgeting tips can attract visitors who might be interested.
• Collaborate with Influencers: Partner with influencers in your niche to showcase your template. For a “Meal Planner” template, collaborate with nutritionists or fitness influencers who can promote it to their followers.
• Email Marketing: Send a launch email to your list, highlighting the template’s benefits and offering an exclusive discount. This is particularly effective if your audience trusts your expertise.

For example, if you’re promoting a “Freelancer Income Tracker,” join freelancer Facebook groups and share how it helps freelancers manage their cash flow.

A quick video demo can show how easily users can calculate income and expenses.

Pro Tip: Optimize your template listing with relevant keywords and tags to improve its visibility on your chosen sales platform. Research the terms your target audience uses when searching for solutions similar to your template. Incorporate these keywords naturally into your template title, description, and tags to increase the chances of your listing appearing in search results.

7. Deliver And Support Your Template

After your template sells, make sure it’s easy for buyers to access and use. Offering great customer support can lead to positive reviews, repeat customers, and referrals.

Statistics from Salesforce Research show that 88% of customers are more likely to make repeat purchases after a positive customer service experience.

To deliver the perfect support, create clear instructions and documentation to help customers get started with your template quickly. Include a README file or a dedicated sheet within the template that guides users through the setup process, explains key features, and provides tips for optimal usage. 

Anticipate common questions or concerns and address them proactively in your documentation.

Another strategy is to offer responsive customer support to address any issues or inquiries promptly.

Provide multiple channels for customers to reach you, such as email, contact forms, or social media messaging. Also, respond to these support requests promptly and professionally, focusing on resolving any problems and ensuring customer satisfaction.

By delivering a high-quality template, providing excellent support, and continuously refining your offering based on customer feedback, you'll establish a strong reputation and increase the likelihood of repeat business and positive word-of-mouth referrals.

How To Price Spreadsheets?

Pricing a spreadsheet template can be tricky, as you want to ensure it's affordable for your target audience while reflecting the time, effort, and value it brings. 

Here are steps and strategies to help you price your spreadsheet templates effectively.

1. Research Competitor Pricing

Start by exploring platforms where similar templates are sold, such as Etsy, Gumroad, or Creative Market. Look for templates in the same niche or with similar features.

For example, basic budgeting templates often range between $5 and $15, while more specialized or complex spreadsheets, such as business financial models, may range from $30 to $100 or more.

2. Consider The Complexity And Features

Templates that include basic calculations and organization tools might be priced lower. In contrast, more advanced templates that use complex formulas, automation, or visual elements (like charts or dashboards) can justify a higher price.

Example: A “Simple Monthly Budget Tracker” might be priced at $10, while an “Automated Business Budget with Dashboard” could range from $40 to $60 due to added complexity.

3. Evaluate Your Target Audience

Knowing your target market’s budget can guide your pricing.

For instance, personal finance templates for everyday users are generally priced lower than specialized business tools targeted at professionals.

Example: A template for personal habit tracking might be priced at $10–$20, while a “Business Financial Model for Startups” could command $50–$150, as it’s likely aimed at entrepreneurs who see it as a valuable investment.

4. Offer Multiple Pricing Tiers

Offering different versions of your template at varying price points can cater to a broader audience and increase revenue. 

For example, a basic version could have essential features, while a premium version might include extra tabs, visualizations, or automation.

Example: A “Freelancer Income Tracker” could have a basic version for $15 and a premium version with advanced tax tracking, expense categories, and automated summaries for $30.

5. Factor In Time And Expertise

If your template requires specific expertise or takes extensive time to create, this should be reflected in the price. 

Templates that solve specific problems (e.g., “Social Media Analytics Dashboard”) are often valued higher as they save users from creating complex formulas or setups on their own.

6. Test Pricing And Get Feedback

Launch with an initial price and ask for feedback from early buyers to determine if it’s reasonable. 

Platforms like Gumroad also allow you to set a “pay-what-you-want” pricing option, where users can pay more than the base price if they find extra value in the product.

Example: Offer a spreadsheet template at an introductory price of $20 and gauge sales and customer satisfaction. You can adjust accordingly based on feedback and demand.

7. Include Discounts Or Bundles

Encourage early sales or appeal to buyers looking for multiple templates by offering bundles or discounts. Bundling templates can add value and justify a higher price point while still saving buyers money.

Example: Bundle a “Monthly Budget Tracker,” “Yearly Financial Overview,” and “Debt Payoff Plan” for a total of $45, providing a discount compared to purchasing each template individually.

Pricing spreadsheets is about balancing perceived value with affordability. By researching, experimenting, and considering your template's unique value, you can set a price that attracts buyers and reflects its effort.

Tips For Successfully Selling Google Sheet Templates

Once your Google Sheet template is ready to go, there are a few key strategies you can implement to boost sales and grow your business.

1. Focus On Quality And User Experience

High-quality templates that are intuitive, error-free, and genuinely valuable stand out in a crowded marketplace. 

To ensure your templates meet these standards, prioritize user experience from the very beginning.

• Design for Usability: Create clear sections, use consistent fonts and colors, and avoid clutter. Ensure users can easily input data without disrupting formulas or the structure.
• Offer Clear Instructions: Many users may not be spreadsheet experts, so consider including an “Instructions” tab or a PDF guide to help them get started smoothly.
• Gather Feedback and Update Regularly: Regularly solicit feedback from customers to learn about areas for improvement. For example, if multiple customers request an additional feature, consider adding it in a future update. Staying relevant and responding to customer needs enhances long-term value and customer satisfaction.
• Maintain Professionalism: Avoid errors or miscalculations by testing your templates thoroughly before listing them for sale. Check all formulas, especially those with complex functions, to prevent user issues.

For example, a “Monthly Budget Tracker” should have pre-configured sections for income, expenses, and savings and a simple color-coded chart to help users visualize spending. The template should be easy to use, even for those without spreadsheet expertise.

2. Build A Strong Brand And Reputation

A consistent, recognizable brand can set you apart in a competitive market and build trust with potential buyers.

Branding statistics show that 81% of consumers require trust in a brand before considering a purchase, highlighting the foundational role of brand reliability in consumer decision-making.

So, develop a consistent brand identity across your templates and marketing materials. Use a cohesive color scheme, logo, and messaging that reflects your unique style and expertise.

Showcase your credibility by highlighting your skills, experience, and success stories related to your niche. Share customer reviews and testimonials to build trust and demonstrate the value of your templates.

Also, don’t forget to encourage satisfied customers to leave reviews on your sales platform or website.

Positive feedback from happy users can be a powerful marketing tool to attract new buyers.

How? Research by Medill Spiegel Research Center (SRC) into the financial impact of consumer engagement via online reviews showed that a product with at least five reviews has a 270% higher likelihood of being purchased compared to a similar product without any reviews.

3. Diversify Your Offerings

Create multiple templates that cater to different aspects of your niche or target various customer segments.

Offering a range of solutions allows you to appeal to a wider audience and increase your potential for sales.

You can also bundle related templates or offer complementary products and services alongside your Google Sheet templates.

For example, you could create a package with:

• A template
• A video tutorial
• A one-on-one consultation session

As you gain traction and build a loyal customer base, explore opportunities to expand into new markets or niches. Continuously assess your audience's needs and adapt your offerings to meet their evolving requirements.

Another practical example would be to bundle a “Social Media Calendar” with a “Social Media Analytics Dashboard” and offer a discount when purchased together. This approach caters to marketers who want both planning and tracking tools.

Final Thoughts

Selling Google Sheet templates can be a lucrative way to monetize your skills and help others streamline their work.

You can build a successful online business around your spreadsheet expertise by identifying a need, creating high-quality templates, and effectively promoting your products.

Remember to prioritize user experience, build a strong brand, and continuously adapt to meet the evolving needs of your customers. With dedication and a customer-centric approach, you can turn your passion for spreadsheets into a thriving entrepreneurial venture.

Kajabi is the ideal platform to launch and grow this business. Known for its all-in-one approach, Kajabi offers everything you need to create, market, and sell your templates while also supporting opportunities to grow your brand and diversify your income.

Here’s how Kajabi can elevate your template business:

• Customizable Website Builder: With Kajabi’s intuitive drag-and-drop website builder, you can create a professional, fully branded website that showcases your templates beautifully. Choose from customizable templates, add your logo, and tailor the design to match your brand’s unique style—no coding required.
• Sales Pages and Checkout Process: Kajabi’s pre-built sales page templates and secure checkout process make it easy to convert visitors into buyers. You can create persuasive sales pages highlighting the benefits of your templates, and the streamlined checkout process enhances the user experience, reducing friction and boosting sales.
• Seamless Payment Processing: Kajabi integrates directly with payment providers, allowing you to accept credit cards and process payments securely. This helps you build trust with customers and ensures a smooth transaction experience, which is essential for any digital business.
• Email Marketing and Automations: With Kajabi, you can set up automated email sequences to nurture leads, follow up with buyers, or announce new template releases. This powerful email marketing tool keeps you connected to your audience and allows you to build relationships that lead to repeat sales.
• Membership and Subscription Options: If you want to expand your offerings, Kajabi enables you to set up memberships or subscription plans. You could create a membership community where members get access to exclusive templates, tutorials, or regular updates, providing ongoing value and generating recurring revenue.
• Analytics and Performance Tracking: Kajabi’s built-in analytics provide detailed insights into your sales, customer behavior, and marketing performance. This data helps you decide which templates resonate most with customers, where to invest in promotion, and how to refine your offerings.

So, take the leap today. Use Kajabi to design, market, and share your templates, turning your passion into a sustainable and impactful business.

With persistence, creativity, and a commitment to excellence, you can build a thriving enterprise around your spreadsheet expertise and enjoy the satisfaction of helping others succeed.

Get started with Kajabi's 14-day free trial. It provides full access to its comprehensive suite of tools for creating, marketing, and selling digital products.

Frequently Asked Questions

Can I Sell A Template I Made For Google Sheets?

Yes, you can sell templates you create using Google Sheets as long as they are your original work and do not infringe on any copyrights or trademarks.

How Much Can I Charge For A Google Sheet Template?

Pricing depends on factors such as the complexity of your template, your target audience, and competitor pricing. Research similar templates and consider your time investment to determine a fair price.

Where Are The Best Places To Sell My Google Sheet Templates?

Popular options include online marketplaces like Etsy, Gumroad, and Creative Market, as well as your own website or online store. Choose platforms that align with your niche and target audience.

How Can I Protect My Intellectual Property When Selling Templates?

Include clear terms of use outlining how customers can use your templates. Consider adding copyright notices or watermarks to your template files. If necessary, consult with a legal professional to protect your intellectual property rights.

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