Can You Make Money Selling Notion Templates?

Can you really make money selling Notion templates? The answer is a resounding yes. 

In fact, many creators are turning this simple idea into a lucrative income stream.

Nick Lafferty, for instance, shared that he made over $80,000 in just 12 months selling Notion templates, and according to him, it’s easier than you think.

Even more impressively, Easlo, a well-known creator in the Notion community, has earned over $500,000 from template sales.

These figures show the immense earning potential for anyone willing to put in the time to design high-quality templates that meet users' needs. With demand steadily growing, it's clear that selling Notion templates can be a highly profitable venture.

In this article, we'll explain the process of creating and marketing Notion templates.

What Are Notion Templates?

Notion templates are pre-built, customizable layouts that help you quickly organize tasks, projects, or information within the Notion platform.

Instead of building something from scratch, you can use these templates to streamline various aspects of your work or personal life, such as planning a project, managing tasks, or even tracking your goals.

These templates can range from simple to complex, addressing various needs, such as personal budgeting, project management, daily planners, or content calendars. 

What makes Notion templates stand out is their flexibility—once you apply a template, you can customize it to suit your workflow.

Examples Of Notion Templates

Notion templates span a wide range of categories and use cases.

Some popular examples include:

• Task and Project Management Templates: These help you keep track of tasks, deadlines, and team collaborations. They often use kanban boards, to-do lists, or timelines to organize projects visually.
• Personal Productivity Templates: Templates like daily planners, habit trackers, and goal-setting templates can help you stay organized and focused on your personal objectives.
• Finance and Budgeting Templates: These are useful for managing personal or business finances. They include tools for tracking expenses, creating budgets, and monitoring financial goals.
• Content Creation Templates: Perfect for bloggers, YouTubers, and marketers, these templates include content calendars, idea boards, and article outlines to streamline the creative process.
• Student Planners: Designed to help students manage their schedules, assignments, and study plans, these templates make academic life more organized.
• Health and Fitness Tracking Templates: Track workouts, set fitness goals, and plan meals with templates built for personal wellness and accountability

Benefits Of Selling Notion Templates

Selling Notion templates has several compelling benefits, making it an attractive option for creators looking to earn passive income.

Here are the key advantages:

1. Low Initial Investment

One of the biggest draws of selling Notion templates is the low barrier to entry. 

You can create templates using Notion for free, and selling them doesn’t require a large upfront financial commitment.

Additionally, Notion itself is free for personal use, and the pricing plans start at only $10 per seat/month. The tools needed to create templates are also largely available within the platform.

Most of the costs come from your time spent designing the templates and setting up a sales platform like Gumroad or Etsy, which have minimal fees.

2. Potential For Passive Income

Once you've created and listed your templates, they can generate income with little to no additional work.

As long as you market your templates well, they can keep selling while you focus on other tasks.

Many creators, like Easlo, have capitalized on this, earning over $500,000 in template sales​.

3. Flexibility In Sales Platforms

You can sell your Notion templates across multiple platforms, such as Gumroad, Etsy, and even your own website, allowing you to reach a wider audience. 

Using established marketplaces, you can benefit from their built-in customer base and reduce the effort needed to find potential buyers​.

4. Scalable Business Model

Another big plus is the scalability of selling templates. 

As you build your brand and audience, you can expand your offerings by creating more templates, bundling them together, or offering premium versions. 

This flexibility allows you to increase revenue without significantly increasing the workload​.

5. Creative Freedom

Selling Notion templates allows you to tap into your creativity. Whether you’re designing for personal productivity, project management, or niche-specific needs, you can customize your offerings based on your expertise and passion. 

This can make the work not only profitable but also personally fulfilling​.

6. Global Market Access

Since Notion is used worldwide, selling templates opens up a global market for your products.

Leveraging social media and online communities can attract customers from different countries, increasing your reach and sales potential​.

How Much Money Can You Make Selling Notion Templates?

The amount of money you can make selling Notion templates varies widely based on factors such as your audience, marketing efforts, and template quality. 

Looking at the real-world success stories, the numbers speak for themselves.

For instance, Thomas Frank initially used Notion to plan YouTube videos and then started experimenting with creating templates. By 2022, selling just two Notion templates—"Creator's Companion" and "Ultimate Brain"—he generated $1 million in revenue.

Frank started modestly, earning around $15,000 per month in 2021 from his "Creator's Companion" template, and let it run on autopilot while focusing on other projects. Without significant marketing efforts on his main YouTube channel, his templates became a massive success.

Similarly, Easlo, known as the "Notion Guy," has made over $500,000 by selling his Notion templates. By October 2022, he consistently earned $20,000 monthly in passive income.

Many other creators report earning between $1,000 and $3,000 per month, showing that while not everyone may reach the heights of Thomas Frank or Easlo, it's still a viable income stream for those who invest the time to create and market their templates properly​.

These success stories show how combining creativity, marketing, and understanding your audience can yield significant financial returns. 

However, factors like pricing strategy, template quality, and audience reach all influence how much you can ultimately earn.

If you’re serious about turning your Notion templates into a profitable business, you need a clear plan to follow. It doesn’t have to be complicated—just structured enough to guide your growth.

Use this one-page business plan to map out how to create, market, and sell your templates for maximum profit.

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Factors Affecting Earnings

The amount of money you can make from selling Notion templates is influenced by several key factors, each playing a crucial role in your potential success:

1. Audience Reach

The size and engagement of your audience greatly impact your earning potential. 

Creators like Thomas Frank and Easlo built significant followings, which helped boost their template sales. If you already have a well-established audience on social media or through a blog, you'll likely experience higher sales.

However, even those with smaller followings can see substantial success if they create templates that meet a strong demand.

2. Template Quality

High-quality templates that solve specific pain points, are easy to use and come with clear instructions are more likely to sell well.

Templates like "Creator's Companion" and "Ultimate Brain" offered robust functionality, contributing to their success​.

3. Marketing Strategy

While having a large following helps, your marketing strategy can make or break your sales. 

Successful creators often sell their templates on platforms like Gumroad, Etsy, or their websites, combined with strategic use of social media to reach a wider audience. 

Even with minimal marketing efforts, consistent promotion in the right spaces can generate passive income​.

4. Pricing And Bundling

Pricing strategy is crucial in determining how much revenue you can generate. 

Offering tiered pricing or bundles can help boost earnings. 

For example, Thomas Frank's templates were priced from $49 to $179, and his bundling strategy allowed him to maximize revenue​. Offering discounts, bundles, or variations of templates also encourages more sales.

5. Niche Focus

Focusing on a specific niche or solving targeted problems can lead to better sales. 

You can attract buyers who need a particular solution by tailoring templates for specific needs—project management, personal productivity, or finance tracking​.

6. Platform And Distribution

Where you sell your templates also matters. 

Platforms like Gumroad and Etsy allow you to reach potential buyers while selling on your website easily. They give you full control over pricing and branding but may require more marketing effort​.

7. Customer Support and Updates

Maintaining good customer relationships through support and offering regular updates to your templates can increase sales over time. 

Happy customers are likelier to recommend your templates to others, helping grow your reputation and income.

How To Create Notion Templates For Sale

Creating Notion templates for sale involves several key steps, from conceptualization to design, marketing, and sales. 

Here’s a comprehensive guide on how to create Notion templates that can generate income:

1. Identify Your Niche

Start by choosing a specific niche or target audience for your templates. Popular niches include project management, personal productivity, goal tracking, finance, and content creation. 

Selecting a niche helps you tailor your templates to specific user needs, increasing the likelihood of sales​.

Wondering how to stand out in a crowded market? Grab our free guide and learn how to find your niche in less than 10 minutes.

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2. Design A High-Quality Template

Once you’ve identified your niche, create a high-quality, functional template. Here are some design tips:

• Ease of Use: Ensure the template is user-friendly. Avoid over-complicating it with unnecessary features. Every element should serve a clear purpose.
• Aesthetics: Visual appeal matters. A clean, well-organized layout with attractive color schemes will make your template more enticing.
• Instructions: Include a guide or callouts within the template to help users understand how to navigate and customize it​.

3. Test Your Template

Before launching, test your template thoroughly. Share it with friends, colleagues, or beta users to get feedback on usability and functionality. 

Use the feedback to refine your template and ensure it works smoothly across different devices​.

4. Set A Pricing Strategy

Decide on a pricing model. Some creators offer free basic versions of their templates and charge for premium or advanced versions. Others offer bundled templates at a discounted rate to boost sales. Ensure your pricing reflects the value and complexity of the template​.

5. Choose A Platform For Selling

There are several platforms where you can sell your Notion templates:

• Gumroad: One of the most popular platforms for selling digital products like Notion templates. It’s easy to set up and handles payment processing​. To get started on Gumroad, create an account and set up your product page. Upload your Notion template file (usually a PDF with a link to duplicate the template) and set your pricing. Gumroad handles the payment processing and delivers the template to your customers automatically.
• Etsy: Great for tapping into a large creative marketplace. Many Etsy buyers are already looking for digital products like Notion templates​. To sell on Etsy, open a shop and create listings for your Notion templates. Use high-quality images and detailed descriptions to showcase your templates and their benefits.
• Kajabi: If you're thinking bigger and want to scale your business, Kajabi is an excellent choice. It goes beyond just selling templates. Kajabi offers an all-in-one platform for creating, marketing, and selling digital products, including online courses and memberships. This is ideal if you're looking to bundle your templates with premium resources like instructional videos, guides, or workshops to add more value and create an entire business around your products​. With Kajabi, you can host templates alongside other offerings and create a seamless customer experience.
• Your Own Website: If you want full control over pricing and branding, you can set up your own website using platforms like Webflow, Shopify, or WordPress​.

6. Market Your Templates

Marketing is essential to reaching your target audience. Some strategies include:

• Social Media: Use Instagram, Twitter, and Pinterest to share visually appealing content about your templates. Use relevant hashtags like #NotionTemplates to increase visibility​.
• Affiliate Programs: Partner with influencers or other creators to promote your templates on affiliate sites​.
• Online Communities: Engage in Notion-related forums, Reddit groups, and Discord servers to share your expertise and introduce your templates​.

7. Provide Customer Support And Updates

Once you start selling, offer customer support to help buyers with any issues they might encounter. Regularly updating your templates based on feedback can also keep customers satisfied and encourage repeat purchases​.

By following these steps, you can create and sell Notion templates that offer value to your users while building a passive income stream.

Marketing Strategies For Selling Notion Templates

Using a mix of strategies is essential to successfully marketing your Notion templates and reaching a broad audience. 

Here are several effective methods:

1. Social Media Marketing

Platforms like Instagram, Twitter, and Pinterest are great for showcasing your templates. 

You can share visually engaging posts, short videos, or demo reels that highlight the functionality and benefits of your templates.

Use popular hashtags like #NotionTemplates or #Productivity to increase your reach. Instagram Stories and Reels are particularly effective for visually showcasing how your templates work in real time​.

2. Leverage Online Communities

Join and engage with Notion-related communities on Reddit, Discord, and Facebook groups. 

These communities are filled with users who are already familiar with Notion and are likely to appreciate new templates.

Rather than spamming your product, engage meaningfully by providing value and helping others. When relevant, share your templates as solutions to specific problems​.

3. Email Marketing

Email marketing can be highly effective for promoting your templates if you have an existing audience or are building one. 

You can collect emails through a landing page and send updates, tutorials, or exclusive offers to your subscribers. Email is especially effective for driving repeat purchases and informing your audience about new releases or template updates​.

4. Build a Website Or Sales Page

Having a dedicated website or landing page to promote your Notion templates adds credibility and allows you to showcase each template's features and benefits in detail. 

Platforms like Kajabi are perfect for this because they allow you to create a seamless sales experience. 

With Kajabi, you can bundle your templates with courses or other digital products, adding more value and increasing revenue streams​. You can also optimize your page for SEO to attract organic traffic.

Kajabi also offers Sales Funnels. A sales funnel is a step-by-step process that guides potential customers through the journey from initial interest to final purchase. Kajabi offers pre-built sales funnels (Pipelines) that simplify attracting leads, nurturing them, and converting them into buyers.

5. Collaborate With Influencers

Partnering with influencers or other creators in the productivity space can help amplify your reach. 

Some influencers may agree to promote your templates in exchange for a free sample or affiliate commission, which can quickly expose your templates to a much larger audience​.

6. Offer Free Samples

A free version or sample of your template can attract users who may purchase the full or premium version later. 

This strategy works well because it allows potential customers to test the quality of your work before committing to a purchase​.

Many successful creators, like Thomas Frank, started by giving away free templates to gain traction. 

For example, Frank initially offered free templates like the "Video Product Tracker" and "Ultimate Tasks" to draw people in. This helped him grow an email newsletter with over 50,000 subscribers, which became a valuable asset for later promoting his premium products​.

7. Affiliate Programs

Leverage affiliate marketing by partnering with others who can help promote your templates. 

You can set up an affiliate program on platforms like Gumroad and Kajabi, where others earn a commission for each sale they refer.

This strategy incentivizes influencers and bloggers to share your templates with their audience​.

8. Launch On Product Hunt

Launching your Notion templates on Product Hunt can generate significant traffic and interest, especially if your product is featured on the front page.

Product Hunt is an excellent platform for creators to showcase digital products and gain early traction.

Final Thoughts

Selling Notion templates can be a highly rewarding venture, as evidenced by creators like Thomas Frank and Easlo, who have turned simple templates into six-figure businesses. 

You can create a sustainable income stream by focusing on high-quality design, effective marketing strategies, and leveraging free samples to build trust and grow your audience. 

The key is to start small, be consistent, and continuously engage with your audience through email newsletters or social media.

Using a platform like Kajabi can simplify and optimize the entire process, taking your business to the next level. 

With its all-in-one features—like sales funnels, email automation, and customizable landing pages—Kajabi allows you to create seamless sales experiences that can help convert visitors into loyal customers. 

Kajabi offers the tools you need to scale your Notion template business. If you are ready to start, try Kajabi for 14 days for free and take the first step toward turning your template creations into a thriving business.