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Which platform is right for you?

Are you considering Kajabi over Thinkific?

Compare features, pricing, and scalability to choose the best platform for your business.

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Quick Comparison Guide

Thinkific is built for course delivery. Kajabi brings together courses, coaching, marketing, payments, and automation in one connected platform — so you’re not just publishing products, you’re building a business.

Compare features

Thinkific

Scheduling sessions

Full sales funnel builder with advanced automations

Simple course builder

Coaching & live video

Built-in coaching products + live sessions

Requires integrations

Scheduling sessions

Native scheduling tools

External tools needed

Website builder

Full website + blog

Basic site builder

Sales funnels

Built-in funnel builder

No native funnel builder

Email marketing

Built-in broadcasts + automation

Limited / integrations required

Marketing automation

Visual automation workflows

External tools needed

Checkout & upsells

Upsells, order bumps, payment plans

Basic checkout

AI tools

Built-in AI assistant tools

Limited

Embedded community

Native community product

Add-on

Analytics & CRM

Revenue + lifecycle tracking

Course-focused analytics

Best for

Creators building a full online business

Course creators focused primarily on delivery

Why choose Kajabi?

Thinkific hosts your course. Kajabi runs your business. Your products, marketing, email, checkout, and community all in one place, so you spend less time managing tools and more time serving students.

Your course is connected to your business

In Thinkific, your course is the product. In Kajabi, your course is connected to everything: checkout, email, automations, upsells, and follow-up. A student buys, and the whole system moves with them.

Sell more than just a course

Thinkific is built for courses. Kajabi is built for everything that comes after. Bundle coaching, community, and memberships into a single offer. Create tiered access and structured learning paths without duct-taping three platforms together.

A better student experience

Thinkific delivers content. Kajabi keeps students engaged. Progress tracking, community, direct messaging, and automated check-ins all live in the same ecosystem, so retention isn't something you have to chase separately.

Kajabi is more than a course builder

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Kajabi product experience showing a 1-on-1 coaching session booking and creator video call interface

Built-in marketing engine

Build landing pages, email campaigns, funnels, and automations. All working together to drive consistent demand.

  • Visual sales funnel builder
  • Landing pages and opt-in forms
  • Advanced behavior-based automations
  • Campaign tracking tied to revenue
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Revenue optimization tools

Leverage upsells, subscriptions, bundles, and offer structures designed to increase lifetime value.

  • Upsells and order bumps
  • Subscription and payment plans
  • Offer bundling
  • Native checkout experience
Kajabi member portal with community feed, posts, challenges, and progress tracking

Multiple revenue models

With Kajabi, you can sell courses, coaching, memberships, communities, and digital products from one platform.

  • Online courses
  • Coaching programs
  • Memberships
  • Digital downloads
Kajabi checkout and payments interface with pricing options and multiple global payment methods

Unified analytics and customer insights

See your marketing, sales, and customer behavior in one place so you can make smarter growth decisions.

  • Revenue and subscription tracking
  • Product performance insights
  • Customer lifecycle visibility
  • Centralized CRM data

Why experts choose Kajabi

Justin Welsh, Content Expert & Solopreneur

There were so many different things that I was trying to cobble together using various solutions, with Zapier... which fails every once in a while. I moved over to Kajabi and had all that stuff under one roof, which was a blessing for my business.

Justin Welsh
Content Expert & Solopreneur
$10M+
Earned on Kajabi
Brittney Carmichael, Business Coach

"Before I found Kajabi, I was just a hairdresser with an idea. Kajabi gave me the tools to be able to take all these ideas that I had as a hairdresser and put them somewhere."

Brittney Carmichael
Business Coach
$600K+
Earned on Kajabi
Carrie Lupoli, Nutritionist

"I did a two week trial with Kajabi and within a day I realized how much easier everything was for me. It wasn't until I joined Kajabi and gave my systems some sort of a focus and organization that I actually started really making money."

Carrie Lupoli
Nutritionist
$2M+
Earned on Kajabi

Frequently asked questions

What is Kajabi?

Kajabi is the operating system for human expertise. It gives experts one place to build, market, sell, and deliver their work so they can run a real business without relying on scattered tools. The system brings products, marketing, payments, and client experiences together in a clear and connected workflow.

Who is Kajabi for?

Kajabi is for real experts whose knowledge is earned through lived experience. Coaches, educators, practitioners, clinicians, creators, and service professionals use Kajabi to share what they know and build a business around it. If you guide people through a transformation, Kajabi is built for you.

What can I build on Kajabi?

You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi. The platform supports simple information products as well as structured, relationship-based programs that help clients achieve real transformation.

What makes Kajabi different from other platforms?

Kajabi is different because it replaces a patchwork of tools with one unified system. Starter platforms are easy to begin with but limit growth. More complex tools are powerful but heavy to manage. Kajabi combines clarity and strength so experts can run their entire business in one place without complexity.

How does Kajabi help experts grow their business?

Kajabi helps experts grow by connecting their identity, products, audience, marketing, and client delivery in one system. This creates a clear path forward and reduces the friction that comes from using separate tools. Experts move faster because every part of their business works together.

Is Kajabi a good platform for selling digital products and expertise?

Yes. Kajabi gives experts one connected system for creating, marketing, and selling their digital products. You can build courses, coaching programs, memberships, and other knowledge based offers, then deliver them through a professional client experience. The platform includes email, landing pages, checkout, automation, and analytics, which removes the need to manage separate tools. Experts choose Kajabi because it supports both simple digital downloads and more advanced, transformation focused programs, all inside a single business system.

Is Kajabi good for beginners who want to grow into a larger business?

Yes. You can start with a single product and expand as your business grows. Kajabi is designed to support both early-stage experts and experienced leaders, without requiring you to switch platforms or rebuild your systems as you scale.