Creator Studio Tips With Roberto Blake

Creators are no strangers to burnout when it comes to content creation - we’re talking endless hours of content ideation, filming, editing, writing captions, and posting. The key to reducing burnout in 2024? Using AI to repurpose your existing content.

According to Kajabi’s State of Creators 2024 Report, 73% of creators believe AI tools will save them over 26 hours per week. Top creators are already embracing AI tools like Kajabi’s Creator Studio to increase their marketing content output and build their digital products. 

Creator Studio generates over 40 pieces of on-brand marketing content based on your unique brand voice, from transcripts and subtitles to email sequences, blog posts, landing pages, and social media clips. By using Creator Studio, creators and entrepreneurs save 20 hours a month and reduce time spent on marketing by 90%.  

To get a better idea of how Kajabi’s AI tool can help you scale your creator business, here’s how top creator and YouTuber Roberto Blake is using Creator Studio and how it’s improved his workflows to help him scale.  

Finding a Cost-Effective and Time-Saving Transcription Tool 

Roberto is the creator behind the synonymous YouTube channel, which has amassed over 600K subscribers and garnered more than 38 million views. He also founded Awesome Creator Academy, a group coaching and membership platform that educates aspiring creators who want to take their businesses full-time. As a busy six-figure creator, Roberto doesn’t have time to spare. Not only does he need to dedicate a significant amount of time to content creation, but he must also ensure that he’s providing value for his YouTube audience and paying customers. 

‍YouTube is the most important social platform for six-figure creators, and one of the main tasks involved with creating YouTube content is transcribing and captioning. To tackle this time-consuming process, Roberto initially turned to the speech-to-text transcription service Rev. However, he quickly realized that the service wasn’t the best fit for the amount of video content he produces. 

‍“We have over 100 hours of exclusive training [videos],” says Roberto. “Rev.com was too cost-prohibitive for the sheer amount of content that we offer. To make it work, we would have to download and upload all of our private course videos to their servers, which would take time away from content creation and serving our audience and customers.”

How Roberto Leveraged Kajabi’s Creator Studio

Roberto already uses Kajabi for his membership platform, so using Kajabi’s new Creator Studio to generate transcripts and content was a no-brainer. 

Kajabi’s Creator Studio is a generative AI tool that repurposes any video into over 40 types of content for your end-to-end marketing funnel. It also offers the editing capabilities of Adobe Express to make content generation fast, easy, and affordable.

Once he discovered Creator Studio, Roberto knew this was the right tool for his creator business. While most AI tools produce auto-generated transcripts and content, Roberto appreciates the creative freedom Creator Studio allows. 

“What made me most confident in the tool was how it doesn’t just use AI on autopilot but allows me to make decisions manually,” says Roberto. “I was able to select sections of video and clip specific highlights to use as an example in a free training,” he shares. “The transcripts have also been invaluable for repurposing content for blog posts, articles, and social media posts.”

Save Significant Time to Earn More 

Using Creator Studio has given Roberto back his time while still putting him in the driver’s seat when creating the results he strives for to scale his already six-figure business. 

“Creator Studio is working as a copilot instead of an autopilot,” says Roberto. “You still have the ability to make manual decisions.” 

Since using Creator Studio, Roberto has seen significant improvement in how he spends his time. “The biggest impact for me has been time savings,” he shares. “I’ve saved countless hours between dealing with transcribing content and being able to repurpose it for use elsewhere. Creator Studio actually provides summaries and good companion text for video training [which was] previously a bottleneck on time that felt draining.”

Scale Your Business and Prevent Burnout With Creator Studio

Like many top creators, Roberto wants to protect his time while still providing value for his audience as he scales. Using Creator Studio and its integration with Adobe Express allows him to generate transcripts and captions and repurpose video content into learning materials and blog posts — without sacrificing his time or risking burnout. 

“It can be overwhelming doing everything yourself, being visible and actively posting across platforms, and still making valuable course content,” says Roberto. “Creator Studio can help you overcome all of that without being overwhelmed.”

How You Can Get Started With Creator Studio

Creator Studio is an innovative tool that can help you quickly and easily repurpose your videos into new content for every channel. 

After uploading a video, either from an existing video course in Kajabi or directly into Creator Studio, you can generate up to 40 types of content. You can create written content like blog posts, emails, or landing page copy, or video content like social media clips. 

And with Creator Studio’s integration with Adobe Express, you can also edit your videos by trimming them, uploading a logo, adding text, and more. 

With just a few clicks, you have enough content to market your course, podcast, community, or coaching services for weeks.

‍Get started for free with one project per month included with your subscription. Add more as you scale and watch your audience grow!