Do you believe it's possible to build a business using intuition and passion as your guide?
A lot of people are taught from a young age that your dreams were something you have to let go of when you become an adult.
They were taught that the people who find a way to provide for themselves and their families, by doing something that they love, were a lucky few.
And the reality it is that most people weren't that lucky.
We were told to settle.
Do what it takes to get the bills paid.
That may not be a bad thing for some people.
But when you feel the calling on your heart to be an entrepreneur, settling just to get the bills paid can make a little piece of you die in the process.
Time for money.
Hours hours upon hours of your life gone working for someone else.
We fall into the trap because someone decided to put a price tag on what one hour of your life is worth and most times, it takes a lot of hours to provide the income you need.
At Kajabi we don't believe it has to be that way.
I believe with all of my heart you can decide what you're time is worth.
I believe that you don't have to answer to someone else to tell you how many hours you're going to be away from the people and things that are important, or how much you're going to get paid to make that sacrifice.
In today's Kajabi hero is proof of that.
Felicia Giouzellis was the Assistant Vice President of one of the biggest catering companies in California.
From the outside looking in, she was successful.
But in her heart, she knew something wasn't right.
She was always busy.
She was overworked.
And burnout became so familiar to her that she found it hard to imagine that there was any other way to live.
Her intuition told her she wasn't where she needed be.
Even though it was risky, Felicia decided that her passions were worth pursuing.
So in August 2013, Felicia walked away from her job.
A shadow cast itself over her life, even though she knew she was on the right path.
But this four months of darkness set her up for a transition that would change her life completely. Not only that, but it would change the lives of so many others too.
Now Felicia is a spiritual teacher.
She shows people how to access an energy field called the Akashic Records, and get in touch with their intuition instead of having to pay other people to guide them.
When she started teaching this to people in person, it wasn't her initial plan to take her business online.
But as her business grew, her clients started asking if she would take her course online. She realized that it was something she needed to look into.
At the same time, Felicia felt the limitations of one-on-one teaching.
Not only would taking her courses online help her develop a passive income, but it would also expand her reach even more than face-to-face consultations.
That's when she found Kajabi.
Felicia built her teachings and her courses with Kajabi. And with her first launch and a small list, she made $12,000!
She followed her intuition and her passions to her success.
And you can too.
How did Felicia pull this off?
Her niche isn't the first thing that comes to mind when you think of a successful online business. But the proof is obvious in what she has built. Even if you have a passion for spirituality, you can be a Kajabi Hero.
She helps so many people despite the uniqueness of her niche. It just goes to show, that unconventional and unique can be so powerful.
Let's look at some strategies Felicia used to build her successful business.
1. Focus Yourself On Them
Think about what you love.
This may be your passion.
This may be where you feel your heart guiding you.
But there is a tiny element of truth to what we were taught.
Passion alone won't make you a success. Your passion needs the right focus to thrive.
Your business is about the people you're helping.
What do they need?
What do they want?
How can you help them?
This is what your focus needs to be on.
The only way to move forward is to make the people who need you to speak into their lives the priority.
If you only focus on yourself and your goals your business can't go anywhere. You can't move forward looking at yourself.
"Everyone gets stuck in perfectionism, not execution." - Felicia Giouzellis
Another huge aspect of this is: it virtually eliminates perfectionism.
People don't need perfect.
Perfectionism is just one of the one ways to focus on yourself instead of giving people the knowledge and tools that they need in their lives.
2. Summon Your Tribe: Your List Isn't About The Numbers
Entrepreneurs can get so caught up in numbers.
Ever noticed that?
We want the data. We want the statistics. And we can do this to the point where we lose sight of everything we just talked about.
It's an easy game to get caught up in, but have you ever really thought about what happens here? Have you thought about how damaging it can be?
Obsessing over numbers isn't going to do your customers any favors.
Your people are not numbers or statistics.
Felicia only has 400 people on her list and about 1,400 on her Facebook group. She's been successful because she's built a strong tribe of people. And she delivers value to her tribe in an impactful way to them.
She doesn't treat her tribe like a bunch of numbers. And this is a very clear in her marketing strategy.
Facebook live for connection.
Felicia does one live video every week for her Facebook group. Her goal is to build connections and meet these people where they are. She relates to them in ways that they need.
She asks them questions:
- "What's going on in your life?"
- "What do you want to talk about?"
- "Do you have any questions?"
She doesn't talk at these people. She lets them choose the direction the video needs to take. Felicia listens to where they're at in life so she can serve them better.
If you've hit a roadblock with Facebook Live, maybe this strategy will fit you and your audience better.
Focus on your people. Listen to what they need to say to you. Hear what they want to get out of your relationship. And deliver what they need.
This is crucial to any marketing strategy. It's not about manipulation or sleazy sales tactics to make your wallet nice and fat. It's about connecting with people.
3. Sometimes You Need A Hand
Even if you're more of a lone wolf personality, that doesn't mean you have to do everything by yourself.
Felicia hired a VA to handle all the administrative stuff in her business. By doing this, she's able to focus on her tribe, her content, and give her people what they need.
All the backend work can be a huge distraction to what's vital. I'm not criticizing anyone who has done it by themselves. Some people are great at that kind of thing.
But the truth is:
Most people have too many irons in the fire as it is.
Our society seems to value being an overworked, burned out, stressed out mess of a person. For some reason this is a prize people go after. We find our worth in working ourselves to death.
There's a better way to run your business. You're worth isn't determined by your workload and stress levels.
Think about how crazy that is.
We wear our minds down from working so much and brag about it. Like stress is a sign that we're the super productive people who get things done.
You don't have to fly solo.
If something in your business is taking your attention from what matters...
If you're so caught up in the tasks and back-end work involved in running an online business that you can't give your best to your tribe, then don't hesitate. Reach out for help if you need it.
That may be VA.
That may mean you need to team up with a friend or someone you know who can handle that part of it for you. Reach out to your connections, and you never know who will come into your life.
That may mean that you need to invest in software, a service, or platform like Kajabi to lighten your load little bit.
Don't let pride reduce your impact on this world. Don't romanticize the lone wolf entrepreneur image so much that you're hurting your business and your customers.
Not only could you be missing out on more opportunities and relationships. It could also make it so much harder to give your audience the attention and value that they deserve.
Not only will it be better for your own health and your customers it will build a solid foundation for your business that will stand the test of time.
4. You Don't Have To Do It All By Yourself
Sometimes life is a process of trial and error. Sometimes there are battles that only you can face.
But when it comes to sharing your passion with the world you shouldn't have to go it alone.
And with Kajabi you don't have to be alone.
We built this platform to give anyone and everyone a way to easily share their passion with others. We built Kajabi to set people up on a solid foundation of support and easy to use tools that will take them closer to their dreams than any other platform out there.
Listen to your intuition.
Close your eyes.
Feel your breath.
Take a few minutes to center yourself. Cancel out all the noise and stress.
Do you feel that? Deep in your heart.
Do you feel that it's time for a change?
Maybe you're stuck in darkness right now. Just like Felicia was. Maybe your heart is calling you to something bigger.
Maybe it's time to stop putting your dreams on the back burner and impact the lives of people who need you.
Can you feel that calling?
Maybe you’ve felt that calling your whole life.
But instead, you've listened to the voices that told you “living your dreams is a fantasy.”
Maybe you've listened to the people who told you “pursuing your passion is only for select few. The lucky ones.”
Every single one of them.
I know you can pursue your passion. I know you can live your dreams. I know you can change people's lives with the calling you feel in your heart.
I see it every day.
I've lived it myself, even though I never thought it was possible in the beginning.
Even the most unlikely niches, the most unconventional passions have been brought to life with Kajabi.
It's time to break out of this dark season in your life.
It's time to listen to the voice inside of you telling your heart something isn't right.
It's time to go forward into a period of transition. It's time to build a solid foundation.
If you feel in your heart that this is what you need to do, don't hesitate. Let this be the breakthrough you need.
It may feel like you're risking everything, but you don't have anything to lose. Take advantage of what Kajabi has to offer you.
Sign up for a free 14-day trial today and use your passions to make the world better place.
That's some heavy stuff.
I hope that Felicia's story has impacted your life as much as it has mine.
So today I'm going to do something a little different.
Following Felicia's killer example, I want you to lead the discussion.
I want to meet you where you're at the comments below.
What's going on in your life right now? What do you want to talk about after reading this article and listening to the interview? Do you have any questions that I can help answer?
Because the truth is Kajabi isn't about me. It's about you, so let's connect!
And if you want to learn more about Felicia and her courses check out her website: www.FeliciaMarieG.com
And also her Facebook Group: Angelic Badass Masterminds
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