Digital marketing for your knowledge business

If you build it, they don’t just come.

You can have the best product in the world but without a way to make people aware of it, it’s not going to lead to a successful business. That’s true with widgets and with selling your knowledge online with Kajabi. 

That’s why we’ve put this digital marketing guide together. In this article, you’ll learn four strategies for building a knowledge commerce business. We’ll also cover digital marketing for beginners, so you can build a solid foundation for your business.

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Digital marketing for beginners: what to know

Digital marketing encompasses the strategies and techniques of promoting yourself or your business online. There are several ways to do this, including:

• Search engine optimization
• Email marketing
• Paid advertising
•  Social media advertising
  
  

Search engine optimization (SEO)

SEO is about researching the best keywords and phrases to use on your site, so search engines can understand what it’s about and rank it accordingly. To succeed at search engine optimization, you need to create quality content and break it up with headings and subheadings that incorporate your keyword or phrase. 

The goal is to do this in a way that not reads naturally and educates or informs visitors. And since time-on-page is a factor in SEO, you want to keep visitors on your website, actively engaged.

Search engines like Google rank websites in their results according to how relevant they are to what the user is searching for. The more you can tailor your content to help answer the user’s question or concern, the higher you’ll rank.

Email marketing

This digital marketing technique involves promoting your business to users who genuinely want to learn more. Rather than sending an email to anyone and everyone, you can create an online newsletter with tips and tricks on getting the most out of the skill or knowledge you’re sharing.

Users then subscribe to receive this newsletter. In each email newsletter, you can:

• Share tips and strategies for success
• Promote your content, so you can build traffic to your articles
• Encourage subscribers to sign up for your online course or membership, so they can get deeper, more detailed information
  
  

Paid advertising

This digital marketing method involves paying for your ads to show (or be clicked) across various websites. For example, Google’s Display Network, on which ads are shown, reaches 90% of the global internet. When done well, paid advertising is a reliable and cost-effective way to reach new customers.

Social media advertising

This type of digital marketing involves advertising on social networks like Facebook, Twitter, YouTube, and LinkedIn. On sites like Facebook you can tailor your audience to a specific segment or group and, from there, create “Lookalike Audiences” that match the buying habits of your target audience.

This is both a great way to build your brand and to reach potential new customers who are interested in learning what you have to share. 

How digital marketing can help you grow your knowledge commerce business

It’s important to understand: Digital marketing works best when all of these promotional methods are followed. For example, you could give away some free tips or a simple guide to learning the basics of your topic. You can announce this freebie via social media advertising to attract people to your website. You then use your email list to encourage people to give you their name and email in exchange for the guide. 

From there, you can continue to promote your course. You can also build your organic search traffic by writing quality blog posts that are optimized for search. This brings your digital marketing full-circle and helps grow your list of customers and subscribers simultaneously. 

As you continue to promote your online course, membership, or other knowledge commerce offer, you’ll continue to build your customer and subscriber base. From there, you can choose to:

• Build upon your course
• Offer additional membership packages
• Create upsells 
  

The choice is yours. And it’s just one of the many reasons why so many people are turning to the knowledge economy to help them build an online business. 

Getting started with digital marketing through Kajabi

The good news is that you don’t have to deal with cumbersome installations, costly themes, coding, or plugins to start enjoying the benefits of digital marketing. You can start blogging, building up your search engine optimization, creating your email marketing list, developing your course or membership and much more through Kajabi. 

Using Kajabi gives you a centralized location for your knowledge commerce business. What’s more, Kajabi has the advertising integrations you need, such as its integration with Facebook. And it gives you detailed analytics about user behavior on your site. 

What pages are they visiting? How long are they staying? Did they sign up for your mailing list or your course? It’s easy to see how well your digital marketing and promotions are performing through easy-to-understand charts and graphs. 

Don’t let the potential of the knowledge economy pass you by

The one thing you don’t want to do when it comes to digital marketing for beginners is let the growth of the knowledge economy pass you by. This is a $243 million dollar industry. The rise of the pandemic, followed by the rapid adoption of remote work, has shown us that non-traditional work is not only possible, it’s flourishing. 

Digital marketing has quickly outpaced traditional marketing to become part of “the new normal.” To that end, customers are now more in control over the conversation than ever.

And what’s powering those conversations? Knowledge. 

Knowledge commerce frees you from the burden of having to set up things like shipping and logistics for physical products. There’s no complicated pricing structure to figure out. You set your pricing based on the value you believe it provides for the consumer. 

Yes, like all products and services online, you’ll still have to have a basic understanding of how online promotion and digital marketing work. But having a centralized location for managing and reviewing it all simplifies the process. So you can concentrate on what you do best: sharing your knowledge, experience and expertise. 

Digital marketing for beginners is 100% doable

The secret to digital marketing is having the right tools. They do the heavy lifting, freeing you to focus on setting your strategy and sharing your  knowledge through courses, memberships, and coaching.

We’ve given you the basics here. And at Kajabi, we’re committed to supporting you every step of your entrepreneurial journey.

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Still researching?

Check out Kajabi’s free downloadable ebook resources.

Attend free Kajabi webinars Monday - Friday to answer your questions about Kajabi's capabilities.

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