Impact Summit 2019 Keynote Presentation - Kenny Rueter

Have you ever wondered how Kajabi went from idea to world-changing company?

In the opening speech of Impact Summit 2019 our founder Kenny Rueter, explains how Kajabi grew from an idea he had when he started a side business teaching people to make toys online into the global company it is today. 

Kenny learned that while he wasn't passionate about teaching other parents to create toys out of hoses, he was passionate about making it easier for people to sell their knowledge online.

If you've had a similar realization, raise your hand. 

From those humble beginnings, Kajabi has grown to a team of 93 members, who have helped users in 120 countries serve 28 million students and make over 700 million dollars in sales!

But it didn’t happen overnight.

Don't be too hard on yourself if you don't yet have a master plan for growing your business because there wasn’t a master plan for growing Kajabi in the beginning either. 

Kenny and the team just got started and kept going whenever they encountered obstacles. 

Remember, you don't need to be perfect, you just have to keep going! 

In fact, when New Kajabi launched in 2015, it launched without analytics or forms!  

So don't feel bad if your course or website isn't perfect when you launch it! 


As the company has grown, the software has grown as well. 

In 2015, we added forms, landing pages, and analytics to Kajabi allowing you to gather information and know where your visitors were coming from. 

 In 2016, we added email campaigns, pagebuilder, and the capability to accept multiple currencies and use multiple languages making Kajabi a truly global tool. 

In 2017, we focused on helping you market your business with pipelines, events, webinars, and assessments.  We also started allowing you to use Paypal making it even easier to get paid. 

Last year, we added automations, customer segments, a pipeline editor and closed captions on videos. 

Just a few months ago we added another incredibly powerful feature, communities which you will learn about in part 2 of the opening speech.

And we will continue to add features in the future based on what our users want and need. 

From the outside, building a company like Kajabi might seem impossible, especially if you are just getting started.

In his speech, Kenny showed you exactly how he went from a software engineer with a dream to the CEO of a company with 93 employees, serving over 28 million students.

Kenny didn’t have a detailed blueprint for his business or some fancy degree, but he had a passion, and he was willing to get started and keep going when it got tough.

You can do it too!

You don’t need to know everything or be perfect.

You just have to have a passion, get started and keep going because the only way this business won’t work for you is if you don’t put in the work.

So starting putting in the work!

And if you haven't already start your own journey with Kajabi today with a FREE 14-day trial.

Get complete access to all our tools, templates, and other assets, so you can fully explore what Kajabi has to offer and see how easy it is to grow your business.