Increase conversion by offering payment plans
Guide
Oct 12, 2020
2
min read

Increase conversion by offering payment plans

We’ve been rolling out great Kajabi features all month long, and today we’re spotlighting an important update to our Payment Plans feature. We’ve added more security to the way payment plans are handled, giving you even greater confidence when offering flexible options to your customers.

Using payment plans to grow your business

You can use Payment Plans to: 

  • Reduce the upfront cost of your digital products, by spreading payments over time.
  • Tailor your pricing model to better fit your business needs.
  • Give your customers more convenience and flexibility when purchasing.

Offering payment plans can help you reach a wider audience, lower the barrier to purchase, and ultimately grow your revenue. Instead of requiring full payment upfront, you can break the cost into smaller, more manageable payments that work for both you and your customers.

For example, offering a payment plan can make a higher-ticket course more accessible to more buyers. If you run a program that spans several months, you can match the payment schedule to the course timeline. You can also experiment with different pricing structures to find what works best for your audience.

Payment plans are one of several pricing options Kajabi offers, alongside free offers, one-time payments, and recurring subscriptions. We’re excited to see how you’ll put this flexible new option to use.

What’s changing with payment plans

Here’s how the updates to payment plans will look:

  1. Active payment plan offers will now be separated from Subscriptions in the Billing Info Page.
  2. Payment plan offers will no longer have a ‘cancel' option and they are not tied to the ‘Subscription Cancellation’ settings.

We’re rolling this out to a small group of users first, with a full rollout planned for the coming months. We can’t wait to hear how this update helps you grow your business.

More improvements on the way

This is just one of the many impactful updates rolling out as part of our Cambria development cycle. Stay tuned for even more ways to power your business on Kajabi.

Ready to get started?

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The Author

Alex Veng is a Senior Customer Engagement Specialist at Kajabi, where he helps Experts turn their knowledge into digital products, marketing strategies, and scalable online businesses. Before joining Kajabi, Alex generated over half a million dollars using the platform, giving him firsthand experience with the same challenges Experts face when packaging their knowledge, attracting an audience, and making consistent sales. Over the past four years, he has led hundreds of live webinar sessions, taught for more than 350 hours in live training environments, answered hundreds of real customer questions, created practical video guides, and spoken on stages about the future of digital business, AI-powered content, and the expert economy. His perspective is shaped by both real-world execution and thousands of conversations with Experts trying to turn what they know into income.

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