March 7, 2025

Kajabi Vs. Convertkit: Full Comparison Guide And How To Choose [2025]

Compare Kajabi vs ConvertKit (Kit) in 2025 to find out which platform suits your business. Explore features, pricing, and scalability for online success.

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REad time: 25 min
Comparison of the home page of Kajabi and Kit. On the left side there is a text that reads “KAJABI VS. KIT”
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When it comes to selling digital products online, the question every entrepreneur asks is, What’s the best platform to grow and scale your business? 

Both Kajabi and ConvertKit help creative entrepreneurs sell online, but each offers different tools and services to help you ultimately reach that goal. 

In this detailed Kajabi vs. ConvertKit review, we look at several key areas, including features, pricing, which one has the best sales funnel and much more to help you make your choice with confidence. 

What Is Kajabi?

Kajabi is an all-in-one platform that enables entrepreneurs, coaches, and content creators to build, market, and sell digital products. It combines all the essential tools needed to launch and manage an online business into one easy-to-use platform.

With Kajabi, you can create online courses, memberships, and digital downloads, all without relying on multiple third-party services. This means less time spent managing different software and more time focusing on growing your business.

One of Kajabi's biggest strengths is its user-friendly interface, which makes it accessible even for those who aren't tech-savvy. You don't need coding skills to design professional-looking websites or landing pages. With customizable templates, you can easily personalize your online presence to match your brand's style and aesthetic.

But Kajabi doesn't stop at just content creation. It offers various marketing tools that help you attract, nurture, and retain customers. Let's explore what Kajabi has to offer:

  • Course creation and content delivery: Kajabi makes it simple to create and deliver online courses and coaching programs. Whether you're offering video lessons, downloadable resources, or quizzes, everything is seamlessly integrated within the platform. You can structure your course content in an organized manner and keep students engaged throughout the learning process.
  • Website hosting and design: Kajabi comes with built-in website hosting, so you don't have to worry about managing hosting services separately. The platform offers a variety of professional website templates that are responsive and fully customizable. With a drag-and-drop editor, you can design your site without writing any code. This ensures your site looks polished and functions smoothly on any device.
  • Email marketing and automation: Kajabi helps you automate your email marketing with features like email sequences, funnels, and broadcast emails. You can segment your audience based on behaviors and create personalized campaigns that nurture relationships and drive sales. The platform’s automation tools help you engage customers at the right time, making it easier to convert leads into loyal clients.
  • Sales funnels and marketing tools: Kajabi provides a simple way to create sales funnels to guide potential customers through their journey. You can set up lead magnets, opt-ins, and follow-up emails, all designed to convert visitors into paying customers. With its intuitive funnel builder, Kajabi makes it easy to map out your marketing strategy and track performance in real-time.
  • Payment processing: Kajabi integrates payment processing directly into the platform, eliminating the need for third-party services like PayPal or Stripe. Whether you offer one-time payments, subscriptions, or payment plans, Kajabi makes it easy to accept payments and manage transactions without any hassle.
  • Analytics and reporting: Kajabi’s reporting tools give you deep insights into your business performance. You can track everything from course sales to email campaign results, allowing you to make data-driven decisions. The platform’s analytics tools help you understand which strategies are working and which areas need improvement.

What sets Kajabi apart from traditional learning management systems (LMS) is its focus on business management alongside content delivery. Unlike other platforms that only offer course creation tools, Kajabi allows you to manage your entire business from one dashboard. From marketing and sales to customer engagement and payment processing, Kajabi provides everything you need in one place.

Whether you’re looking to monetize your knowledge through online courses, coaching programs, or digital memberships, Kajabi simplifies the process by consolidating all the tools you need in a single platform. The added automation and engagement features make it especially appealing to those looking to scale their businesses efficiently.

In summary, Kajabi is not just a course creation platform—it's an all-in-one solution designed to help you run and grow a successful online business. From building a professional website to automating marketing campaigns, Kajabi streamlines the process so you can focus on what matters most: creating valuable content and growing your audience.

Before diving deeper into the features and pricing, here’s something that can help you take your next steps with your business.

What Is ConvertKit?

ConvertKit, now known as Kit, is a powerful email marketing platform designed specifically for creators, including bloggers, podcasters, authors, and online course creators. It helps users build and manage email lists, create email campaigns, and automate their marketing efforts to grow their audience and increase conversions.

ConvertKit simplifies the process of turning casual subscribers into engaged customers by offering easy-to-use tools that streamline communication with your audience.

While ConvertKit is primarily known for its email marketing capabilities, it also offers features to help you design landing pages, create opt-in forms, and manage sales funnels—all in one platform. Here’s why ConvertKit stands out:

  • Email marketing automation: ConvertKit’s core strength lies in its email automation tools. You can set up sequences, triggers, and automated workflows to nurture your subscribers and guide them through your sales funnel. This helps you engage with your audience on a more personal level while saving time on manual outreach.
  • Subscriber management: ConvertKit makes it easy to segment your subscribers based on their behaviors, preferences, and interactions. With this segmentation, you can send targeted emails that are relevant to specific groups of people. This ensures that your messages are more personalized and increases the likelihood of conversions.
  • Landing pages and opt-in forms: ConvertKit includes easy-to-use tools to create customizable landing pages and opt-in forms. These pages help you capture leads by offering something of value, like a free download or an exclusive offer. With ConvertKit’s drag-and-drop builder, you don’t need to worry about technicalities to create high-converting pages.
  • Email campaigns and broadcasts: Whether you want to send a one-time newsletter, an announcement, or a product launch email, ConvertKit allows you to create and send broadcast emails to your entire list or specific segments. The platform’s email editor is straightforward, enabling you to design professional-looking emails without any coding knowledge.
  • Analytics and reporting: ConvertKit provides detailed analytics to track the performance of your email campaigns. You can see open rates, click rates, and subscriber activity to assess how well your emails are performing. This data helps you refine your strategies to improve engagement and conversion rates.
  • Integrations: ConvertKit integrates with a variety of other tools to enhance your marketing efforts. Whether you use ecommerce platforms, course platforms, or CRMs, ConvertKit allows you to connect with your existing systems, providing a seamless experience for you and your subscribers.

Unlike some email marketing platforms that focus on large enterprises, ConvertKit is tailored specifically to creators. It’s designed to be simple and intuitive, enabling users to set up and manage their marketing campaigns without needing a background in technology.

In summary, ConvertKit is more than just an email marketing tool. It’s an all-in-one platform designed to help creators grow their businesses by automating marketing tasks, managing subscribers, and capturing leads. If you’re a content creator looking to engage your audience and drive sales through email marketing, ConvertKit offers the tools and simplicity you need to succeed.

Kajabi Vs. ConvertKit: Page Builder 

When comparing Kajabi and ConvertKit (Kit) for building landing pages, both platforms provide powerful, yet distinct options. However, the focus and ease of use differ depending on your needs.

Kajabi's Page Builder

Kajabi excels in offering a comprehensive page builder that helps you create not only landing pages but also full-fledged websites, course pages, and membership sites. It features:

  • Drag-and-drop editor for intuitive design with no coding required.
  • Multiple templates for different business needs (courses, sales pages, etc.).
  • Custom design control, allowing you to tailor your pages to your brand's specific look and feel.

While Kajabi’s builder is feature-rich and flexible, it’s ideal for users who need full control over a range of pages across their business.

ConvertKit's Page Builder

ConvertKit, now known as Kit, simplifies the process with its streamlined approach:

  • Quick setup: You can create landing pages in minutes, with professional templates designed for creators.
  • No code required, but it offers custom CSS for more advanced users.
  • Responsive design ensures your pages look great on any device.

Kit is perfect for creators who need simple, highly-converting pages with minimal effort. Whether you're launching a lead magnet, promoting a course, or introducing a new product, ConvertKit's landing page builder makes it easy to get started quickly.

Kajabi Vs. ConvertKit: Email Marketing

When it comes to email marketing, both Kajabi and ConvertKit (now known as Kit) offer robust features to help you connect with your audience and drive sales. However, the two platforms have different strengths depending on your needs.

Kajabi's Email Marketing Features:

Kajabi provides a full suite of email marketing tools that integrate with its other features like course creation, membership sites, and sales funnels. Here’s what you get with Kajabi's email marketing:

  • Email campaigns & sequences: Kajabi allows you to send broadcast emails or set up automated email sequences. You can trigger emails based on customer actions, ensuring you send the right message at the right time.
  • Design flexibility: With Kajabi’s drag-and-drop editor, creating visually appealing emails is simple. You can customize templates to align with your brand, and the platform also allows for advanced personalization options, like adding dynamic content based on user behavior.
  • Analytics & reporting: Kajabi gives you insights into open rates, click rates, and subscriber engagement. These analytics help you fine-tune your campaigns to improve performance over time.

Kajabi’s email marketing features are best suited for those running full online businesses, especially creators who are also selling courses or memberships and need an all-in-one platform to manage marketing, content, and payments.

ConvertKit (Kit) Email Marketing Features:

ConvertKit’s email marketing tools are specifically tailored to creators, focusing on simplicity and automation:

  • Email broadcasts & automation: ConvertKit allows you to send broadcasts or set up advanced automation workflows to nurture leads and keep them engaged. You can also create automated email journeys that respond to actions like purchases or sign-ups.
  • Personalization: Kit’s email editor offers both basic and advanced personalization features, making it easy to send tailored content based on user preferences, behaviors, or engagement levels.
  • High deliverability: Kit places a strong emphasis on email deliverability, ensuring your emails make it to your subscribers’ inboxes with minimal chance of being marked as spam. The platform has a proven track record of maintaining a 99.8% delivery rate.
  • Segmentation & tagging: ConvertKit allows for detailed audience segmentation through tagging, enabling you to send targeted messages that resonate with different groups of your audience. This segmentation also helps improve engagement by sending relevant content to the right people.

ConvertKit’s email marketing tools are particularly effective for creators who want to grow their email list, nurture relationships, and automate their marketing processes without complicated setups.

Kajabi Vs. ConvertKit: Digital Products 

Kajabi is designed to help you build and sell various digital products, making it an ideal platform for creators who want an all-in-one solution.

Here's what Kajabi offers:

  • Course creation: Kajabi’s course creation tools are one of its standout features. You can build and sell online courses with various content types, such as video lessons, quizzes, and downloadable resources. Kajabi allows you to create structured, engaging learning experiences with a user-friendly interface.
  • Membership sites: Kajabi makes it easy to create membership sites where you can sell exclusive content to paying members. You can customize the content delivery and engagement to fit your audience’s needs and offer tiered memberships if you want to provide different access levels.
  • Digital downloads: If you want to sell eBooks, PDFs, templates, or other digital products, Kajabi offers simple tools to upload and sell them. You can automate the delivery of these products as soon as a customer makes a purchase, streamlining the sales process.
  • Customizable checkout: Kajabi provides a customizable checkout experience, so you can tailor your product pages and sales funnels to suit your brand. You can also offer multiple payment options, including one-time payments, subscriptions, and payment plans.

Kajabi is ideal for creators who want to sell a range of digital products, from courses to memberships, all within the same platform. It’s particularly useful for entrepreneurs looking to scale their business and manage everything in one place.

ConvertKit (Kit) is more focused on helping creators with email marketing, but it does offer some tools for selling digital products as well:

  • Selling digital downloads: Kit allows you to sell simple digital products like eBooks, PDFs, and templates. You can upload these products and set up an automated email delivery system to send the product to customers as soon as they purchase.
  • Email-based product delivery: ConvertKit allows you to automatically send digital products to your subscribers via email. This feature is perfect for creators who want to deliver their products directly to the buyer’s inbox without needing a full e-commerce solution.
  • Integrations with other platforms: While Kit doesn’t offer the same level of comprehensive digital product creation tools as Kajabi, it integrates with other platforms like Shopify and Gumroad, allowing you to sell digital products seamlessly through these integrations.
  • Automated workflows: ConvertKit’s email automation tools are ideal for creators who want to set up a series of emails to nurture leads or offer upsells related to their digital products. You can create customized email sequences that drive further engagement and sales.

ConvertKit is best for creators who want to focus on email-based sales and need a simple, no-frills approach to selling digital products. If you’re already using ConvertKit for your email marketing, the ability to sell digital downloads through the platform may be a convenient addition.

Kajabi Vs. ConvertKit: Online Courses

Kajabi is known for being an all-in-one platform that offers comprehensive tools for creating, marketing, and selling online courses.

Here's what Kajabi offers for course creators:

  • Course creation tools: Kajabi provides a full suite of tools to create and organize your courses. You can upload videos, create quizzes, and add assignments to make your course engaging and interactive. The platform’s drag-and-drop builder makes it easy to structure and customize your course content.
  • Course marketing & sales funnels: Kajabi integrates course creation with powerful marketing tools. You can build automated email sequences, create sales pages, and design funnels that lead potential students from interest to enrollment. Kajabi also allows you to create landing pages, making it easy to promote your courses to your audience.
  • Membership & drip content: Kajabi offers membership sites and drip content features, allowing you to control how and when your course content is released. This is ideal for subscription-based courses or if you want to guide your students through a step-by-step learning process over time.
  • Payment processing: Kajabi integrates payment processing directly into the platform, so you don’t need to use third-party services like PayPal or Stripe. You can offer one-time payments, subscriptions, or payment plans to suit your pricing model.
  • Course analytics: Kajabi provides detailed insights into your course performance, allowing you to track student progress, engagement, and sales. These analytics help you refine your content and marketing strategies to increase conversions.

Kajabi is perfect for course creators who want an all-in-one solution that integrates course creation, marketing, and sales management in one place. It’s especially useful for those looking to build a scalable online course business.

ConvertKit, or Kit, is primarily an email marketing platform, but it does offer features that can be used to support online courses. While not as robust as Kajabi in this area, ConvertKit can still be a valuable tool for creators looking to integrate email marketing with their course offerings:

  • Email automation: ConvertKit allows you to create automated email sequences to nurture leads and guide them through your course enrollment process. You can trigger emails based on actions like sign-ups, course completion, or purchases, ensuring timely communication with students.
  • Selling digital products: While ConvertKit doesn’t have full course creation tools like Kajabi, you can use it to sell digital products such as eBooks or downloadable course materials. You can integrate ConvertKit with third-party platforms like Teachable or Gumroad to sell your courses and handle the payment processing.
  • Segmentation & personalization: ConvertKit offers powerful segmentation and tagging features, allowing you to send personalized emails to your students. You can target different groups of students based on their progress or engagement, making your communication more relevant and effective.
  • Course-related content delivery: You can use ConvertKit to send course-related emails, reminders, and updates to your students. This can help keep them engaged and ensure they don’t miss out on important content or deadlines.

ConvertKit is best suited for creators who want a more lightweight solution for email marketing and course promotion. It’s a good option if you already use ConvertKit for email marketing and want to add a basic course delivery system through integrations.

Kajabi vs. ConvertKit: Podcasts

Kajabi and ConvertKit cater to different needs when it comes to podcasting and digital product creation. Here's a comparison of their podcast-related features:

Kajabi provides a more comprehensive set of tools for creators who want to integrate podcasting with their online business. Here’s how Kajabi supports podcast creators:

  • Podcast hosting: Kajabi allows you to host your podcast episodes directly on the platform. This means you don’t need to rely on third-party hosting services. You can upload and organize episodes, making it easy for your audience to listen and access content all in one place.
  • Integrated with other features: Since Kajabi is an all-in-one platform, your podcast integrates seamlessly with other features, such as online courses, memberships, and email marketing. You can use podcasts as an additional content offering for your paid members or course subscribers, making it easy to monetize.
  • Automated email marketing: You can use Kajabi’s email marketing tools to promote your podcast episodes to your subscribers. By setting up automated email sequences, you can notify your audience of new episodes, provide links to your podcast, and engage listeners through email.
  • Membership content: You can offer exclusive podcast episodes to your members as part of your membership programs. Kajabi’s membership site tools allow you to restrict content access and offer premium episodes to paying subscribers.
  • Analytics & reporting: Kajabi offers detailed analytics, so you can track how your podcast episodes are performing. You can see how many people listen to your episodes, engagement rates, and track conversions to your products or services from your podcast content.

Kajabi is great for podcast creators who want to integrate podcasting with a broader content strategy that includes courses, memberships, and product sales. It offers podcast hosting, email marketing, and monetization options all within a single platform.

ConvertKit (Kit) is primarily an email marketing platform, but it also supports podcast creators with email automation and promotional tools. Here’s how ConvertKit can help:

  • Podcast promotion: While ConvertKit doesn’t offer podcast hosting, it provides powerful tools to help you promote your podcast through email. You can set up automated email sequences to notify your subscribers of new episodes and send personalized updates based on their listening preferences or past engagement.
  • Email marketing for podcasts: ConvertKit is perfect for creators who want to use email marketing to build a podcast audience. With features like segmentation and tagging, you can send targeted messages about podcast episodes, ensuring you reach the right audience with the right content.
  • Podcast integration with other platforms: ConvertKit works well with third-party podcasting platforms like Apple Podcasts and Spotify. You can promote your podcast episodes, gather subscribers, and build a listener base through ConvertKit’s email tools, sending listeners to your podcast’s external hosting platform.
  • Lead generation: ConvertKit offers landing pages and opt-in forms, which you can use to grow your email list specifically for your podcast audience. You can use these forms to offer exclusive content, like behind-the-scenes material or downloadable resources, in exchange for email subscriptions.

ConvertKit is best suited for podcast creators who already have a podcast hosted elsewhere but want to use email marketing to build an audience, promote new episodes, and engage listeners.

Kajabi Vs. ConvertKit: Membership Sites

Kajabi excels in offering a full set of tools for creating, managing, and scaling membership sites. 

Here's how Kajabi supports membership site creators:

  • Easy membership site creation: Kajabi allows you to create membership sites with ease, offering templates that are fully customizable. You can design a site that fits your brand and offer content like courses, videos, articles, and downloadable resources. The platform makes it simple to set up a private, members-only area.
  • Drip content: Kajabi’s drip content feature allows you to schedule when your members get access to certain content. You can release content over time or restrict access based on membership levels, creating a structured experience that keeps members engaged and coming back for more.
  • Customizable access levels: Kajabi lets you create different membership tiers, giving you the ability to offer basic or premium content at various price points. This is ideal for creators who want to provide varying levels of access to content based on membership levels.
  • Seamless integration with other features: Kajabi’s membership sites integrate smoothly with other tools like courses, email marketing, and sales funnels. You can automate membership renewals, set up upsell offers, and market to your members through email campaigns—all from within the platform.
  • Monetization options: Kajabi makes it easy to monetize your membership site. You can set up subscription models, offer one-time payments, or even create a free trial to attract new members. Kajabi also handles payment processing, so you don’t need third-party integrations.
  • Member engagement: With Kajabi, you can engage members through email notifications, discussion forums, and announcements. The platform helps you keep your community active and engaged with updates, new content releases, and personalized communication.

Kajabi is ideal for creators who want to run an extensive membership site with the flexibility to offer a variety of content types, multiple pricing models, and membership levels.

ConvertKit (Kit) doesn’t offer the same full membership site tools as Kajabi, but it does provide several features to help creators engage with members through email and digital products. Here's how ConvertKit supports membership sites:

  • Email-based membership: ConvertKit allows you to create email-based membership systems, where you can deliver exclusive content to your members via automated email sequences. This is a more basic approach than Kajabi’s fully hosted membership site but can be effective for simpler membership offerings.
  • Subscriber tagging & segmentation: You can tag and segment your subscribers to create different membership groups. Based on their tags, you can send specific emails or content that’s relevant to their membership level. This helps ensure that each member gets access to the content they’ve signed up for.
  • Digital product delivery: ConvertKit’s integration with third-party platforms allows you to deliver exclusive content to your members, like downloadable resources, eBooks, or exclusive podcast episodes. You can automate the delivery of digital products via email to members based on their subscriptions.
  • Opt-in forms and landing pages: ConvertKit provides customizable landing pages and opt-in forms to help you grow your membership base. You can offer free trials, exclusive content, or lead magnets to attract new members and encourage sign-ups.
  • Email automation: ConvertKit’s robust automation features make it easy to nurture your membership base and keep members engaged. You can set up email workflows that welcome new members, notify them of new content, or provide them with course materials.

ConvertKit is best for creators who want a simple, email-driven approach to membership sites. It works well if you don't need a fully-featured membership platform but want to offer exclusive content and manage member communications through email.

Kajabi Vs. ConvertKit: Coaching

Kajabi and ConvertKit differ significantly in their approach to supporting coaching businesses. Here’s a detailed comparison:

Kajabi is a robust platform designed to support all aspects of a coaching business, from content creation to client management. Here’s how Kajabi can support your coaching services:

  • Coaching program creation: Kajabi makes it easy to create and sell coaching programs. You can structure your coaching services with lessons, video sessions, worksheets, and downloadable resources. The platform allows you to deliver a full coaching experience, whether it’s one-on-one, group coaching, or a hybrid model.
  • Appointments and scheduling: Kajabi integrates with scheduling tools to allow clients to book sessions with ease. You can set up your availability and let clients choose a time that works for them, eliminating the need for back-and-forth emails.
  • Payment processing: Kajabi supports payment processing, so you can easily accept payments for your coaching services. You can offer one-time payments, subscription models, or payment plans for clients, and Kajabi handles the entire transaction process.
  • Member portals: For group coaching, Kajabi offers member portals where clients can access course materials, video content, and other resources. These portals can be customized to offer a branded, cohesive experience for your clients.
  • Coaching packages: Kajabi enables you to offer bundled coaching services, whether it's a set number of sessions or a multi-week program. You can set up automated workflows to deliver the right content at the right time, keeping clients engaged throughout the program.
  • Client management: Kajabi allows you to manage your clients within the platform, tracking their progress, offering personalized content, and communicating via email or other channels. The platform helps you deliver a seamless coaching experience from start to finish.

Kajabi is ideal for coaches who want to provide a professional and comprehensive coaching service, including course delivery, client management, and payment processing, all within one platform.

ConvertKit (Kit) is primarily an email marketing platform, but it does offer some features that can be used to support coaching services. Here’s how ConvertKit can help with coaching:

  • Email automation for coaching: ConvertKit allows you to create automated email sequences that nurture your coaching clients. You can set up email workflows for new clients, onboarding sequences, and reminders for upcoming coaching sessions.
  • Client segmentation: With ConvertKit’s segmentation and tagging features, you can create specific lists for different coaching clients or program tiers. This lets you send personalized emails based on the client’s progress or coaching package, ensuring a tailored experience.
  • Scheduling integrations: ConvertKit integrates with third-party scheduling tools (like Calendly) to allow clients to book coaching sessions. This simplifies the process, allowing you to focus on coaching instead of managing appointments manually.
  • Selling coaching programs: While ConvertKit doesn’t have the full features of Kajabi for coaching programs, you can still use the platform to sell digital products and coaching packages. ConvertKit integrates with payment processors to help you sell your coaching sessions or courses.
  • Lead generation: ConvertKit provides tools for building opt-in forms and landing pages to attract coaching clients. You can offer free resources or coaching consultations to grow your email list and nurture leads into paying clients.

ConvertKit is ideal for coaches who are primarily focused on email marketing and want a simpler, more streamlined way to engage with clients. It’s great for nurturing relationships and managing smaller coaching operations but lacks the advanced features for delivering courses and managing large coaching programs.

Kajabi Vs. ConvertKit: Pricing 

When choosing between Kajabi and ConvertKit, pricing plays a major role in the decision-making process.

Both platforms offer a range of pricing plans designed to suit different business needs, whether you're just starting out or looking to scale.

Kajabi Pricing Plans

Kajabi’s pricing plans are designed to support growing businesses by offering a comprehensive set of tools. 

You can choose between monthly or annual plans, with annual billing offering a 20% discount.

  • Basic plan: $119/month (Billed annually at $1,428) / $149/month (Billed monthly). The Basic plan is ideal for getting started. You get 1 website, 3 products, and up to 10,000 contacts. Additionally, you'll have unlimited marketing emails, unlimited landing pages, and access to Kajabi AI and Creator Studio. This plan is perfect for creators who need the essentials to launch their business.
  • Growth plan (Most Popular): $159/month (Billed annually at $1,908) / $199/month (Billed monthly). The Growth plan expands your business with 1 website, 15 products, and up to 25,000 contacts. You also get unlimited marketing emails, unlimited landing pages, and additional features like group onboarding calls, affiliate programs, and 24/7 support. This plan is designed for businesses that are scaling up.
  • Pro plan: $319/month (Billed annually at $3,828) / $399/month (Billed monthly). The Pro plan is tailored for advanced businesses looking to scale. You get 3 websites, 100 products, and up to 100,000 contacts. It also includes custom domain and branding, multiple admin users, webhooks, and more. With this plan, you’re able to customize your business experience and manage a larger operation.

What comes with every Kajabi plan?

  • Unlimited landing pages: Build as many landing pages as you need with customizable templates and no design skills required.
  • Unlimited marketing emails: Scale your business with fully automated marketing campaigns, including funnels.
  • Group onboarding calls: Join group onboarding calls where you'll learn how to use Kajabi's powerful features.

ConvertKit Pricing Plans

ConvertKit offers scalable pricing plans designed to grow with your business. Their plans also allow for monthly or annual payments, with the annual option offering two months free.

  • Newsletter plan: $0/month (Free). The Newsletter plan is perfect for beginners and those just getting started. It includes up to 10,000 subscribers, unlimited landing pages, opt-in forms, email broadcasts, and audience tagging & segmentation. You can also sell digital products and run paid newsletters and subscriptions. This plan is great for simple email marketing and building an audience with no cost involved.
  • Creator plan: $25/month (Billed annually at $290) / $30/month (Billed monthly). The Creator plan adds more automation features, including unlimited visual automations, unlimited email sequences, and support for 2 users. You’ll also have access to paid recommendations, smart recommendations, and the ability to remove Kit branding. This plan is ideal for creators looking to automate their email workflows and expand their business.
  • Creator Pro plan: $50/month (Billed annually at $590) / $59/month (Billed monthly). The Creator Pro plan is built for scaling businesses. It offers everything in the Creator plan, plus advanced features like Facebook custom audiences, subscriber engagement scoring, deliverability reporting, and insights dashboard. You also get unlimited users and 24/7 priority support. This plan is perfect for businesses that need more comprehensive insights and advanced email marketing features.

What comes with every ConvertKit plan?

  • Unlimited landing pages: ConvertKit allows you to create unlimited landing pages and opt-in forms to capture leads.
  • Unlimited email broadcasts: With unlimited email broadcasts, you can engage your audience whenever you need to, without restrictions.
  • Audience tagging & segmentation: Segment your audience based on behaviors and preferences, making your email marketing more targeted.

Free Trials:

  • Kajabi: Offers a 14-day free trial for all plans. You can explore the platform’s features, create courses, build landing pages, and test out the marketing tools before committing.
  • ConvertKit: Provides a 14-day free trial for the Creator and Creator Pro plans, allowing you to experience the automation, email sequences, and integrations. The free plan for ConvertKit, however, is completely free and offers a solid starting point for creators just getting into email marketing.

Kajabi Vs. ConvertKit: Scalability And Growth

Kajabi is an all-in-one platform that is built to scale with your business as it grows. Whether you’re starting small or managing a large-scale operation, Kajabi provides the tools and flexibility you need to expand effectively.

  • Multiple products and websites: As your business grows, Kajabi lets you scale by offering multiple products, websites, and membership sites. The Pro plan, for example, allows you to manage up to 3 websites and 100 products, making it perfect for businesses that want to offer various courses, coaching services, or memberships.
  • Advanced automation: Kajabi’s automation tools help you streamline your marketing and customer engagement as you scale. You can set up email campaigns, sales funnels, and content delivery to run automatically. This not only saves time but ensures that your marketing efforts can handle a growing customer base.
  • Unlimited landing pages and emails: Kajabi’s plans provide unlimited landing pages and marketing emails, which are essential for scaling your business. You can create as many landing pages as you need to test and optimize your marketing funnels, all without worrying about restrictions on email campaigns.
  • Built-in integrations: Kajabi supports a wide range of third-party integrations, allowing you to connect with tools like Zapier, Stripe, PayPal, and email marketing platforms. This makes it easy to scale your business operations and add new features as you grow.
  • Support for larger teams: Kajabi's higher-tier plans, like the Growth and Pro plans, support multiple admin users, making it ideal for businesses with growing teams. You can assign different roles and responsibilities within the platform, ensuring that the workflow remains efficient as your team expands.

Kajabi is highly scalable, making it a great choice for entrepreneurs who plan to grow their business, offer multiple products, and need advanced automation and marketing features. Its all-in-one approach makes it easy to manage everything from product creation to customer engagement as your business scales.

ConvertKit is designed to help you grow your email list and automate your marketing efforts, but it also offers features that support scalability. Here’s how ConvertKit can grow with your business:

  • Flexible pricing plans: ConvertKit offers scalable pricing plans that grow with your business. The Creator and Creator Pro plans allow you to scale up as your subscriber list and email marketing needs expand. ConvertKit's pricing is based on the number of subscribers, so you only pay for what you need as you grow.
  • Advanced segmentation and tagging: ConvertKit’s segmentation and tagging features allow you to target different audiences as you expand. You can create specific segments based on engagement, purchase history, or behaviors. This makes it easier to personalize your messaging and automate communication with different segments of your audience.
  • Unlimited email marketing tools: As your email list grows, ConvertKit gives you the tools to manage and nurture your subscribers with unlimited visual automations, email sequences, and email broadcasts. These features enable you to automate communication, freeing up time for other aspects of your business.
  • Integrations: ConvertKit offers integrations with various third-party tools, such as Shopify, WordPress, and Zapier, allowing you to integrate with other platforms as your business expands. These integrations help streamline your workflows and ensure that ConvertKit remains a central part of your growing marketing ecosystem.
  • Team collaboration: ConvertKit’s Creator Pro plan allows you to have unlimited users, making it easier to manage your growing team. You can assign different roles, collaborate on campaigns, and track the performance of each user’s contributions as your business scales.

ConvertKit is a great platform for creators who want to focus on growing their email marketing efforts, building an engaged audience, and automating communication. It offers flexibility and scalability for businesses that primarily rely on email marketing, digital product sales, and simple automation workflows.

Kajabi Vs. ConvertKit: Support And Tutorials

Both Kajabi and ConvertKit offer robust support systems, but they differ in their approach and availability.

ConvertKit (Kit) offers a streamlined support system and educational resources to help creators grow their email marketing efforts. Here's what ConvertKit provides:

  • 24/7 email support: ConvertKit offers email support 24/7, ensuring that you can get assistance whenever needed. If you prefer to work at your own pace, email support is a great option, especially for troubleshooting issues or getting help with more technical aspects.
  • Live chat support: Live chat is available for Pro users, giving them direct access to support agents for quicker responses. This is helpful if you need immediate help during business hours and want to avoid the back-and-forth of email communication.
  • Comprehensive knowledge base: ConvertKit’s help center provides a wealth of articles, video tutorials, and guides that cover all aspects of using the platform. Whether you’re looking for help with email sequences, automations, or integrations, you’ll find detailed instructions and step-by-step guides.
  • Community resources: ConvertKit has an active community of creators that share tips, advice, and strategies. You can connect with others through the ConvertKit Creator Community on Facebook or explore the forum to learn from fellow creators.
  • Webinars and workshops: ConvertKit regularly hosts free webinars and workshops to help you get the most out of the platform. These sessions cover topics such as list building, email marketing strategies, and automation, providing valuable insights for scaling your business.

ConvertKit offers a strong support and tutorial system, but its focus is primarily on email marketing, list-building, and automation. The platform provides excellent resources for creators looking to streamline their email marketing processes and grow their audience.

Kajabi also offers a comprehensive help center, backed by its thriving user community. Walkthroughs, tutorial videos, and step-by-step guides are also included, as is free access to Kajabi University. There, you’ll find various free courses that show you how to get the most out of the platform and build a thriving business.

Live chat is available from Kajabi during certain hours on the Basic plan, or 24 hours a day, 7 days a week from the Growth and Pro plans. The Kajabi team also regularly hosts webinars and special events where users can ask questions, get tips, and submit feature requests for potential inclusion in future updates to the platform. 

Kajabi Vs. Convertkit: Which Tool Comes Out On Top? 

After thoroughly reviewing ConvertKit, we've found it to be a useful tool for those just starting out, particularly if your business is small scale and you’re primarily focused on email marketing and landing pages. For creators in industries like music or art, ConvertKit can help you get up and running with the basics.

However, if you’re already using ConvertKit and are considering expanding your business, it’s good to know that Kajabi integrates seamlessly with ConvertKit. So, you don’t have to give up ConvertKit if you’re looking to take advantage of Kajabi’s more extensive features.

But here’s the thing: if you haven’t yet signed up for ConvertKit and are planning to grow your business long term, it doesn’t make sense to start with a platform you might outgrow quickly. To scale and truly develop your business beyond its launch phase, you need more than just email and landing pages. You need Kajabi, the ConvertKit alternative, which offers a more comprehensive solution at a competitive price.

Kajabi provides you with everything you need to run a successful business, from landing pages and email marketing to course creation, membership sites, coaching, and more—at every level, whether Basic, Growth, or Pro. All these tools are fully integrated, allowing you to transfer data and communicate between them seamlessly. This means less time spent managing multiple platforms and more time focusing on developing a solid marketing strategy that will help you grow and scale your business.

The best part? There’s no better time than now to dive into the knowledge economy and experience the benefits of Kajabi. With an incredible customer success team available to assist, easy-to-follow templates that save you time, and everything you need to build and run your business, you can focus on what you love while getting paid for it.

Kajabi raises the bar on what a business marketing platform should be—offering creative flexibility, an affordable price point, and premium service. Join us today to see for yourself why Kajabi is the best choice for entrepreneurs looking to succeed.

Ready to take your business to the next level? Sign up for Kajabi today and start building your dream business now. Don't wait—your entrepreneurial journey begins here!