3.5 Steps To Predictably Turn Your Passion Into Profits

What if you could turn your hobby or passionate side project into a successful online business?

One which allowed you to run it from anywhere in the world, finally escaping both the “the man” and the time for money trap we all sometimes find ourselves in.

Well here at Kajabi, we come bringing tidings of terrific news…

According to The World Internet User Statistics, there are currently over 4.1 billion people connected online! That’s more than 54% of the entire population with more getting plugged in every single day.

And like you, these people are passionate about all sorts of things. From fishing to fitness and makeup to metaphysics. There seems to be no end to the number of profitable niches available online.

And even more great news?

The Knowledge Commerce Industry is on track to hit its expected valuation of $275 Billion by 2022. To put it simply, there’s an unbelievably huge opportunity for people who want to teach others online through courses, coaching, and other digital products.

If you’ve ever thought you’re a little late to the “online business party”...you’re not.

Kajabi helps new people (just like you) create their dream business every single day, so this really is the perfect time to be reading this because the trail has been blazed and the path is now clear.

So today we wanted to cover the 3.5 steps you could take to turn your passionate hobby into a profitable digital empire.

Here we go…

Step #1: Ask The Right Questions

With countless unique niches out there, it sometimes seems there’s a niche for just about anything you want to teach online.

There are people successfully selling horse training, potty training, and even training about training. The web has not only opened up entirely new niches, but niches within niches.

But with that said, step number one in turning passion into profit is to first determine if your unique niche has the potential for problems to be solved through teaching online courses and digital products.

And if you want the right answers...you start by asking the right questions.

Dan Kennedy, one of the most well-known marketers and top copywriters on the planet, offered these 10 questions to give you x-ray vision into what’s really going on with your prospect…

  1. What keeps them awake at night?
  2. What are they afraid of?
  3. What are they angry about and who are they angry at?
  4. What are their top 3 daily frustrations?
  5. What trends are occurring in their business and lives?
  6. What do they secretly desire most?
  7. Is there a built in bias to how they make decisions?
  8. Do they have their own language?
  9. Who else is selling something similar to them, and how?
  10. Who else has tried selling something similar to them, and how has that effort failed?

The answers to these questions open up a new way of seeing and thinking about the prospects you’ll create digital products for. It will uncover the problems worth paying for.

For example, if you’re passionate about nutrition and you answer question #3 with something like the following…

“They’re angry at all the misinformation about dieting.”

You could use that to create an entire digital product all about the 17 most common dieting misconceptions. Then break down each one revealing the misinformation and providing clarity about what they really need to know.

Or if your answer to #5 was “They’ll continue to eat more fast food because of their busy lives”...

You could create a free video opt-in bribe or even an entire mini-course all about “How To Eat Healthy While On The Run: 5 Fast Food Healthy Hacks For Busy People”.

What normally gets in the way of most passions turned businesses is knowing whether someone will want what you create or not, and will they be willing to pay for it.

By asking yourself the right questions like those above, you’ll produce the type of insights which give you the best possible chances of creating products around problems worth solving.

The famous sales trainer Zig Ziglar said it best:

“You can have everything you want in life if you just help enough people get what they want in life.”

These questions help you create both the marketing and the products which speak directly to what your prospects really want.

Help them get it and you’ll never struggle as a digital entrepreneur.

Step #2: Start With One

When first starting out on the road to creating a passion driven online business, another potential roadblock which tends to easily get in the way is...passion!

Since you absolutely love this topic you’re teaching about and because you genuinely want to help the people who will ultimately become your customers, the amount of ways you could help can quickly become overwhelming.

You don’t even have a single product yet but you already have 47 different ideas of what you’re going to do. Monthly subscription, coaching, an entire library of online courses addressing a wide range of issues, oh...and while you’re at it...you’ve decided to film a documentary.

We’ve all been there ; )

Sometimes the most valuable (and complicated) skill for someone new to online product creation is to keep things simple. Both with products and with marketing.

So our advice is to always start with one.

One big problem. One big solution. One big promise. All rolled into one digital product.

We’re so convinced that simplicity and momentum is the key which unlocks the profits within your passion that we created an entirely free, 3-part video training series all about just that.

It takes you from idea generation to product creation in the simplest and fastest way we know possible. All in a simple, proven, and easy to follow framework.

You can get immediate access by clicking the link below:


I don’t know about you, but it can sometimes become a little overwhelming when you look at others online or in the same niche as yourself and see their entire library of digital products.

But how did they get there?

They started with one.

And many times even with all of those products, one or two of them typically accounts for 80% or more of their total sales.

So by answering the questions in step #1 and beginning to flesh out a single product for a single problem worth solving, your now well on your way to finally having your passion driven online business.

Step #3: Stack The Deck

So you’ve now identified the problems worth solving within your passion and you’ve boiled it all down to a single product you can create, now you’re next step is to stack the deck.

You do this by making your offer as irresistible as possible.

Your offer not only consists of your product, but also your price point, pricing options, guarantee, delivery method, bonuses, etc. It’s all encompassing.

Taking our fast food mini-course example from earlier, here’s what two different offers might look like:

Online Mini-Course Offer #1

How To Eat Healthy While On The Run: 5 Fast Food Healthy Hacks - $97

Online Mini-Course Offer #2

How To Eat Healthy While On The Run: 5 Fast Food Healthy Hacks - $197 (2 payment option)

60-day money back guarantee.

Delivered immediately.

Mobile friendly videos.

Bonus #1: Instant access to private Facebook Group

Bonus #2: Free 30 minute nutritional strategy call with me

The second offer is much more appealing isn’t it? Even with an increased price.

You still created a single product like we mentioned in step #2. Sure you added two bonuses, but neither of them require you to create an entirely new product.

By viewing your digital product through the “offer lens”, you’re more likely to stack the deck in your favor and increase the number of prospects who convert into customers.

Remember, your prospects aren’t interested in what your offer IS...they’re interested in what it DOES. How can you create an irresistible offer which (when used) completely solves the single big problem you’ve chosen?

Step #3.5: Harness Momentum

Just like planes use the most fuel during take-off, turning hobbies or passions into profitable online businesses require maximum momentum at the start as well.

And momentum is quite simple: take action and don’t stop.

Easy in theory, but sometimes more difficult in practice. Especially when you’re trying to duct-tape multiple software solutions together to market, host, and sell your brand new online course or digital product.

Distractions to a handful of different platforms can deter you from your most important goal…

Creating and selling your first digital product.

That’s it.

Which is why we created Kajabi as an all-in-one solution for those who want to turn hobbies and passions into full-fledged online businesses teaching others what they know and love.

Use Kajabi to Turn Your Knowledge And Content Into Products You Can Sell

We know that you have something to teach the world. We also know there are people out there who want to learn what you know.

That’s why we created Kajabi. It’s a full-featured platform that allows professionals like you to create their own businesses from home.

Create online courses, establish membership sites, and sell other digital products. We offer tons of marketing tools to help you spread the word about your products and earn more revenue.

Of course, launching a business represents a huge commitment. We understand that.

To help ease you into the process of creating a Knowledge Commerce business of your own, we offer a 14-day free trial.

Get unfettered access to our tools, templates, and other assets so you can fully explore what Kajabi has to offer.

Are you ready to become your own boss? Now’s the time.

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