Turn Your Curiosity Into A Profitable Idea With This Week's #KajabiHero

Would you consider yourself a curious person?

When was the last time you asked questions in your business?

Even if you’re not a curious person, there is so much to be learned from asking good questions and staying curious in your business. Even it’s simply asking:

What do I know that I can share with the world?

If things come to mind that seem too out-there you may want to encourage your curiosity a little more. You may have a winning business idea in your head that you’ve overlooked.

Today I’m going to talk about our newest Kajabi Hero, Adam Jordan, who discovered that curiosity is what makes his business fun.

He started out as a public school teacher who was fed up with the school system shifting in negative ways. So he became curious about other possibilities and started his business in a niche that may surprise you:

Teaching men how to text women.

Here’s what I’ll cover in this post:

  • Adam’s story from school teacher to texting prince (and ultimately Kajabi Hero.)
  • How to use the power of curiosity to free yourself from mental limitations and find great business ideas. 
  • Plus how a few questions can reduce stress in your business and keep you from spreading yourself too thin.

There was so much great insight in Adam’s interview. (So if you haven’t already, don’t forget to give it a listen.) In this post, we’ll dive a little deeper and explore some ideas that could take some weight off your shoulders in your business and add more fun too.

Let’s get started!

How Adam Went From School Teacher to Texting Guru

Adam covered a lot of subjects when he was a teacher. But what he loved teaching the most were things he was learning in his own life like nutrition and confidence skills.

Despite his love of teaching, there was a lot in the public school system that frustrated him.

One meeting in particular really struck a nerve. When he felt a push in his career that placed test scores over children he knew he needed an exit plan.

That night Adam created an Instagram account with texting tips for guys.

You may think that meant Adam was always a hit with women, but Adam didn't start out as a texting prince.

Truth is, he actually struggled a lot with girls.They weren’t seeing him for who he really was, and that made him realize something.

It wasn’t their fault. It was all how he came across in text messages.

The image that came across over text messages wasn’t who he was at all. Because of this, he actually drove women away instead of attracting them.

Through a lot of trial and error, he found a good way to text women and let his real personality shine through.

Texting may not sound like much of an exit plan, but for Adam it was.

After Adam had refined his texting skills, all of his friends asked him for dating advice, and believe it or not that's what Adam does today.

He's a texting/dating coach full-time who teaches men how to accurately portray themselves through text messages. Too many men give the wrong impression when they text women. (Even in how soon they text women back.)  

And they don't even realize they're doing it.

So Adam broke his knowledge down in a way that guys could understand so they could start connecting with women through text messages.

At first, he was nervous about telling all of these guys they were doing things wrong. But the response he got from his students was the opposite.

They were grateful and excited to learn how to improve their dating life.

Adam started making money with his business just two months after he started. He began with a simple $9 ebook.

Today, he has a huge selection of Kajabi products:

  • 4 ebooks
  • 1 audio course
  • 3 video courses
  • 5 video quizzes
  • Plus a membership that includes everything

He even had to hire a new team member to help organize his business.

In less than seven months Adam went from zero to texting hero.

For the future, Adam envisions his brand to be a place that teaches men all kinds of life skills; including business courses and nutrition information. And it looks like he is well on his way to delivering the whole package for men when it comes to personal development and dating.

The best part?

He has unlimited potential to pursue all of this.

Adam loves exploring his creativity and curiosity. Kajabi gives him the freedom to do that.

Now that you've heard his story, what’s next?

What can you learn from his journey to apply to your own life and business?

Stay Curious

Before you heard Adam’s story, I bet you wouldn't have guessed that anyone could make a living teaching men how to text women.

But Adam was curious enough to ask the question: “why not?”

Curiosity is something that we're all born with. As a child, you were curious and eager to learn about the world around you. But this funny thing happens as we grow older…  

We think we have all the answers.

Even if you don't, it’s easy to think you already have enough figured out to guess how things will turn out.

In a nutshell: you start making assumptions without asking about your possibilities. Once you reach that point, it's hard to stay curious about what you are capable of.

If you've been around a toddler for any length of time, you'll know that they live and breathe questions.

What’s that?

How come?

Why not?

What if you had that kind of persistent curiosity in your business?

What if you put aside all the things your adult mind has “figured out” and started asking questions?

Here’s an example:

Most adults have “figured out” that you need a good job to make good money. And to get a good job, you need to get a loan for a good college.

How come?

Why does it have to be that way?

If Adam thought, "There is no way I can make money and quit my job my teaching guys how to text women," then he wouldn’t be a Kajabi Hero.

If he squelched his curiosity because he had it all “figured out” his journey would have stopped before it ever started.

But when he had the idea to teach men how to text women he was curious. He asked: “why not? Is there a way for me to make money with this knowledge I have?”

And because of that curiosity, Adam is now a Kajabi Hero.

There's another wonderful thing about asking questions in your business:

You don't have to figure them out right away.

Sometimes all it takes is asking the question and then exploring it. You can find the answers to your questions along the way, but you'll never know if you don't act on them.

When you use curiosity in your business, it also makes it fun.

Here’s a little game for you. Try it out and see where your questions take you:

What do you know?

Write a list of things you have knowledge about. These can be things you are passionate about, skills you have, or personal knowledge on a subject.

Pick one thing for right now and ask yourself:

“Is it possible to make money from this?”

Play it out in your head and think of the possibilities. How could you make money from something that you already love?

Start asking more questions.

When I’m brainstorming ideas I like to explore using who, what, where, when, and why. (I’ll use Adam’s example to show you where you could go with these questions.)

“Who could benefit from this? Who needs this information or skill?”

Men who want to improve their dating life and learn how to text women.

“What can I do to make this knowledge into a business? What will it take to make this a reality?”

Start a business online. Create digital products teaching men how to text women.

“Where would be the best place for me to find my audience and market my idea? Where will I connect with people the best?”

Sharing texting tips on Instagram.

“When do I need to start putting my knowledge out there?”

I could start now! It’s faster than ever to start a business online.

“Why should I pursue this?”

Because I do not like where my career and life are headed, and I need a way out. A lot of men can use this to improve their dating life.

Even if you don’t know the answers right away, you can keep these questions in the back of your mind. The most important part is to follow your curiosity and get started: even if you don’t have it all figured out.

What about marketing though?

Do questions and curiosity have a place there too?

Asking Questions, So You Don’t Spread Yourself Too Thin

When he started out, Adam spent a lot of time jumping around to different social media platforms. He jumped around without questioning if it was really the answer for his business.

Instead of focusing his efforts on getting really strong in one area he’d stretch out across as many platforms as he could.

From the outside looking in, this is a good strategy.

The more places you are visible, the more visible you are right?

But chances are, if you are spreading yourself too thin on social media you won’t get the visibility you are looking for. It’s better to focus on one platform for the biggest impact. Being really strong on one platform will always win out over spreading yourself thin.

Once you get a feel for that, you can try out other things, but don’t feel pressured to keep up with more than one social media account when you are starting out.

Ask questions anytime you feel the need to try out a new social media platform:

  • Will pursuing this add to my business or add to my stress? 
  • Am I solid enough in one area to add to my web presence? 
  • Does this feel like another burden or responsibility on my plate, or does it feel like something that will lift some weight off my shoulders?

And the same thing goes with your marketing plan.

There are several ways to market your business. But while something may have worked wonders for someone else, it doesn’t necessarily mean you have to ditch what you’re good at for a different approach. It doesn’t mean you have to be an expert at every method out there either.

It’s easy to get shiny object syndrome in marketing.

It reminds me of when I’d go fishing with my family as a kid.

At first, we’d spread out along the water. But if anyone else caught a fish we would reel in, zip over, and cast out our lines in the same spot hoping to catch something too.

Eventually, someone would get tired of being crowded and go to a different spot. Once they got any activity on their line… zip! Everyone else swarmed that area too.

How do you think that strategy worked? (Spoiler alert: We didn’t catch a whole lot of fish.)

Our attempts to catch more fish only caused a lot of commotion and extra effort. Our desperation to jump around to areas that worked for someone else actually scared the fish away instead of encouraging them to bite.

You ever do that in your marketing?

You’ll stumble across a blog post about a method, platform, or strategy someone used to boost their list or income.


You lose focus on your current strategy to add that to your marketing plan.

Then you see a video on Facebook about how to use Facebook ads to make sales.


You add that too.

Then you hear about a Kajabi Hero who used Youtube to grow his business. (Like Remi.)


Then you have to start doing Youtube videos on top of everything else!


Not so much.

Don’t get me wrong… there are a lot of great ways to market your business, create content, and grow a social media following.

But pay attention to how you feel when you decide to try something new out. Will adding one more thing to your schedule increase stress in your business, or will it make running your business easier?

Ask the questions above.

  • Will pursuing this add to my business or add to my stress? 
  • Am I solid enough in one area to add to my web presence? 
  • Does this feel like another burden or responsibility on my plate, or does it feel like something that will lift some weight off my shoulders?

I can’t answer those questions for you, but I can tell you this.

Even if it’s in one of our Kajabi Hero stories on this blog I am only sharing what has worked for them. Reading Adam’s story doesn’t mean you have to start an Instagram account tonight if you’re still trying to figure Facebook out.

Don’t waste so much time chasing social media platforms and strategies that you don’t get really good at one thing. You run the risk of spreading yourself too thin and not having many results to show from it.

On the flipside, it is totally okay to abandon ship on a platform that you know is not working for you. And you will reach a point where it is time to expand your business across social media or add another marketing method too.

Adam was strong in his Instagram game from the start. Once he accepted that and ditched the rest, not only was he less stressed he saw better results.

When you find a platform and marketing strategy that fits you best, you will connect with people so much easier. And the connections you build in these areas will be more profitable than if your audience has been plucked from all over the internet with methods or platforms that spread you too thin.

If you are great at Facebook marketing, it’s okay to stick with that and build a solid foundation there.

If you feel more at home on Twitter, chances are, you’ll have better luck building your list and making sales from marketing on that platform.

All of our guides, Hero Stories, and how-tos are just ideas and suggestions to try if you want to. There is no such thing as a cookie cutter entrepreneur. You can apply what fits you, leave the rest, and still make it as a Kajabi Hero.

I see it every day.

Is There A One Size Fits All Platform For Your Business?

What is the one thing that all of our Heroes have in common?

A platform designed for course creation no matter your level of tech skills or experience.

You are unique, and so is your business.

Other platforms are restrictive and limit what you can do. But Kajabi is about letting you run your business your way without having to struggle with a lot of frustrating tech and plugins.

Does that feel like something that could give you more freedom in your business?

Anyone can take their knowledge and turn it into a course. And Kajabi wants to give you full freedom and support to explore your curiosity and create a business that is fun and profitable.

Think about giving Kajabi a try free for 14 days.

Maybe you will find that it’s just the platform you need to build your business your way with more freedom and a lot less stress.

What kind of opportunities could that open up for your life and your business?

Try it out for 14 days and see! Maybe you could be our next Kajabi Hero.

And if you want to learn more about Adam and his courses check out his website here.

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