Where To Sell Airtable Templates In 2025 (And What Actually Sells)

Are you an Airtable power user with a knack for creating efficient, problem-solving databases? You might be sitting on a gold mine.

The market for Airtable templates is booming as more businesses and individuals recognize the power of this flexible database tool. By selling your custom Airtable templates, you can transform your expertise into a steady stream of passive income.

In this guide, we'll explore the best platforms to sell your Airtable templates in 2025, what types of templates are in highest demand, and how to position your digital products for maximum profit.

What Are Airtable Templates (And Why People Buy Them)

Airtable templates are pre-built database structures designed to solve specific problems or streamline particular workflows. These ready-made solutions save users countless hours of setup time and provide proven systems for organizing information.

People buy Airtable templates because:

• They save time: Building complex databases from scratch takes hours or even days
• They want expert guidance: Templates created by experts incorporate best practices
• They need specific solutions: Many buyers have particular needs but lack the skills to create custom solutions
• They seek inspiration: Some purchase templates to learn new ways to organize their data

For sellers, Airtable templates represent an attractive digital product with high profit margins. Once created, a template can be sold repeatedly with minimal ongoing work, creating a genuine passive income opportunity.

Popular Airtable Template Categories That Sell Well

Before you start building anything, it helps to know what people are already buying. Some templates get a ton of traction. Others just sit there.

Here are the categories that consistently sell well—and why they work.

1. Project Management Systems

Everyone’s trying to stay organized, hit deadlines, and keep track of moving parts. That’s why project management templates are always in demand.

But if you want yours to stand out, don’t go generic. Buyers aren’t looking for a basic to-do list—they want something that matches how they already work. The more specific the use case, the better your chances of making a sale.

Here are a few project-focused templates that consistently do well:

• Agile or Scrum-style boards: Dev teams love ready-made setups for sprint planning, backlog grooming, and tracking story points without messing with clunky software.
• Client project systems: Freelancers and agencies want a simple way to manage deliverables, timelines, feedback loops, and progress updates across multiple clients.
• Editorial calendars: Content creators need a clean layout to plan blog posts, social content, or YouTube videos—along with status tracking and due dates.
• Product launch planners: Startups and solo builders want structured launch checklists, asset tracking, and built-in timelines for everything from pre-launch to post-launch follow-up.
• Construction project trackers: Contractors and construction managers often look for something lightweight to monitor tasks, material orders, subcontractors, and site progress.

If your template helps someone move faster, stay on top of things, and avoid reinventing the wheel every week—it’s not just useful. It’s sellable.

2. CRM And Sales Pipelines

Customer relationship management (CRM) templates help businesses organize leads, track customer interactions, and manage sales processes. But not everyone has the time—or skill—to build a solid CRM from scratch in Airtable.

That’s why CRM and sales pipeline templates continue to sell. Buyers want something that gives them structure without being bloated. Something flexible enough to adjust, but complete enough to start using right away.

Strong templates in this category often focus on one core use case, like:

• Sales pipeline trackers: Great for small teams that need to visualize deal stages, assign reps, and track conversion rates without using tools like Salesforce or HubSpot.
• Lead qualification systems: Useful for turning raw inquiries into qualified leads, with fields to score, segment, and prioritize outreach.
• Customer onboarding workflows: Helps service businesses track where each new client is in their onboarding journey—from welcome email to final setup.
• Account management dashboards: Designed for B2B teams managing ongoing client relationships, renewals, and upsells.
• Follow-up automation: Integrations with Airtable Automations or third-party tools like Zapier can make these templates even more attractive by removing manual work.
  

If your template gives someone a clearer view of their pipeline or helps them stay on top of customer relationships, you’re solving a high-stakes problem—and that’s exactly what sells.

3. Content Planning And Marketing

Content creators, marketers, and small business owners are always juggling posts, campaigns, deadlines, and assets. And most of them don’t have time to build a system from scratch every time they launch something new.

That’s where content planning templates come in. The ones that sell best offer structure and flexibility—enough to guide someone’s process without locking them into one rigid workflow.

Here’s what people are usually looking for:

• Social media content calendars: These help creators map out posts across platforms like Instagram, LinkedIn, and TikTok. Buyers love features like publish dates, platform filters, caption fields, and approval status columns.
• Blog post planners: Ideal for solo bloggers or teams who need a workflow for ideation, drafting, editing, and scheduling. The best ones track SEO titles, meta descriptions, and internal links too.
• Marketing campaign trackers: These are useful for managing multi-channel launches. They often include task tracking, deadlines, team assignments, and budget fields in one central place.
• Asset libraries: Creators need a way to store and tag images, brand files, videos, and links. A clean, searchable Airtable base for assets can save hours of digging through folders.
• SEO keyword research organizers: Built for marketers doing ongoing SEO work. Templates that track keywords, difficulty scores, search volume, target pages, and competitor content are always in demand.

4. Finance And Budgeting

Money management isn’t just for accountants. From solo freelancers to growing startups, more people are turning to Airtable to stay on top of their finances—without needing complex spreadsheets or accounting software.

That’s why finance templates are another strong-selling category. The key is to make things feel simple and actionable. Buyers want to see where their money is going, what’s coming in, and how they’re doing—at a glance.

Some high-demand templates in this space include:

• Business budget trackers: Great for small businesses or side hustlers who want to plan monthly expenses, compare them to actuals, and stay within budget.
• Expense tracking systems: Useful for teams that need to log purchases, categorize them, and monitor cash flow. Bonus points if your template includes charts or summary views.
• Invoice management: A lifesaver for freelancers or service-based businesses. Templates that log invoice dates, payment status, due amounts, and client names are always in demand.
• Financial goal planners: Designed to help users set and track savings goals, debt payoff targets, or investment milestones in a more visual, motivating way.
• Profit and loss trackers: A simple but powerful base that calculates income vs. expenses and gives a clear view of financial health over time.

5. Personal Productivity

Not every Airtable buyer is running a business. Plenty of people use it to get their personal lives in order—tracking habits, organizing routines, and keeping their goals front and center.

Personal productivity templates might not seem as “business-critical” as CRMs or budget trackers, but they sell surprisingly well—especially if they feel polished and help users stick to a system that actually works.

Here are some templates that consistently attract individual buyers:

• Habit trackers: Perfect for people building new routines. Templates that show daily progress, streaks, and customizable habits tend to do well—especially if they’re visually clean and easy to update.
• Goal setting frameworks: Buyers love guided templates that help them break big goals into smaller steps, set deadlines, and reflect on progress. Think of it like a digital version of a goal planner journal.
• Personal task managers: Great for users who want a simple, flexible to-do list with priority tags, due dates, and categories like work, personal, and errands.
• Reading lists: Popular with students, book lovers, and knowledge workers. A good template includes fields for title, author, category, notes, and reading status—maybe even a rating column.
• Meal planners: These are surprisingly popular with busy parents, health-conscious users, and anyone trying to stay organized with food. Templates that plan meals, track ingredients, and generate grocery lists hit the mark.

6. HR And Team Management

Managing a team comes with a lot of moving parts—hiring, training, tracking performance, handling time off... and most of it ends up scattered across spreadsheets, email threads, or clunky HR tools.

That’s why Airtable templates for HR and team operations are gaining traction. Businesses want lightweight systems they can customize to fit their workflow without starting from scratch or paying for bloated software.

The best-selling templates in this category usually focus on solving one specific need really well, such as:

• Employee directories: A clean, searchable base to keep track of employee info, roles, start dates, and contact details. Small teams love this for quick reference.
• Recruitment pipelines: Helps hiring teams track applicants by stage, from resume review to final interviews, with fields for status, interview notes, and offer status.
• Performance review systems: Gives managers a structured way to collect feedback, set review cycles, and track goals or competencies for each employee.
• Training trackers: Useful for onboarding new hires or managing compliance training. These templates track who’s completed what, due dates, and training materials.
• Time-off request managers: A simple interface for employees to request time off, and for managers to approve, reject, or monitor balances.

The key here is clarity. If your template simplifies an HR process and still gives teams room to customize it to their own needs, it has serious selling potential.

Best Places To Sell Airtable Templates In 2025

When it comes to selling your Airtable templates, choosing the right platform can significantly impact your success. Here's a comprehensive breakdown of the best options in 2025:

Kajabi

If you want to build a real business around your Airtable templates—not just make a few casual sales—Kajabi is worth a serious look.

It’s not a marketplace. You’re not just uploading your template alongside a hundred others. Instead, you’re creating your own digital storefront, with your branding, your pricing, and your customer experience from start to finish.

Here’s why you should switch to Kajabi:

• You have complete control over how your templates are presented and sold—no fighting for attention on a crowded marketplace.
• It comes with built-in email marketing, landing pages, and automation tools, so you can promote your templates without juggling five other platforms.
• There are no transaction fees—just a flat monthly fee, which means you keep more of what you earn.
• You can bundle templates with courses, guides, or memberships, which is perfect if you want to go beyond just one-off sales.
• Files are delivered through secure download links, so your templates are protected and professionally packaged.
• You also get detailed analytics on how your sales are performing and how people are interacting with your site.

If you’re serious about building a brand around your Airtable skills and turning your templates into a real income stream, Kajabi gives you the tools to do it—all in one place.

Gumroad

If you're looking for a fast, no-frills way to sell your Airtable templates, Gumroad is one of the most beginner-friendly platforms out there.

You don’t need a website. You don’t need to worry about setting up hosting or designing anything fancy. You just upload your template, write a product description, and share the link. That’s it.

This simplicity is exactly what makes Gumroad so popular with digital creators—especially when you're just starting out or testing demand for a new template.

But simple doesn’t mean limited. Gumroad gives you a solid toolkit to sell with confidence:

• You can set fixed prices or use pay-what-you-want pricing, which is useful if you're offering free templates to grow your email list or testing different pricing tiers.
• The platform handles payments, taxes, file delivery, and even refunds for you—so you can focus on building, not logistics.
• You get a clean, mobile-friendly checkout page, already optimized for conversion.
• It also includes basic email marketing tools, so you can send updates to your buyers directly through the platform.

The tradeoff? You don’t get much control over branding, and you’ll need to bring your own traffic. Gumroad won’t promote your product for you—you’re still responsible for visibility.

That said, if your goal is to start quickly, keep things lean, and avoid upfront costs, Gumroad is a great place to get your first sales and test product ideas without overthinking it.

Creative Market

If your Airtable templates are beautifully designed, highly polished, and aimed at creative professionals, Creative Market could be a strong fit.

This isn’t a platform for rough drafts or MVPs. Creative Market is known for high-quality digital products—like fonts, templates, and design assets—and buyers here expect a certain level of visual polish. That includes clean thumbnails, thoughtful layouts, and professional presentation.

So if your Airtable templates are styled for creatives (think: content calendars, client project trackers, brand asset managers), this is where people are already browsing and buying.

Why sellers choose Creative Market:

• You get access to an existing audience that actively shops for digital tools—so unlike Gumroad, you don’t have to build all your traffic from scratch.
• Your products are displayed alongside similar high-quality templates, which makes your listing feel more premium.
• The platform allows for searchable tags and categories, so your templates are easier to discover by people looking for solutions in your niche.
• You can set your own prices and keep a generous share of each sale (especially if you bring your own traffic).

But keep in mind—Creative Market is curated. You’ll need to apply and get approved as a seller. And your templates need to look the part: clean visuals, great structure, and clear use cases.

If you're a designer at heart and want your templates to stand out in a creative marketplace, this is one of the most trusted platforms for polished digital products.

UI8

UI8 is a curated marketplace known for sleek, modern digital products—like UI kits, design systems, and startup tools. It leans heavily into the aesthetic side of things, so your templates need to look as good as they function.

This isn’t where you upload a plain CRM and hope it sells. But if you’ve built something like a startup dashboard, product roadmap, or investor CRM that looks clean, structured, and startup-ready—you’ll be speaking their language.

Why UI8 might be worth your time:

• You’ll be selling in front of a design-savvy audience that appreciates polish and presentation. These buyers are often founders, creatives, or product teams.
• You can bundle your Airtable templates with Notion docs, Figma files, or strategy guides to create more value—something UI8 buyers often expect.
• The platform helps you position your product as a complete digital kit, not just a file download.
• Your product page will live in a beautiful, well-organized environment, which adds credibility to what you're selling.

One thing to note: UI8 is selective. You’ll need to apply as a creator, and your templates must meet their design standards. That includes layout, usability, and branding.

But if you’re building premium templates for creative teams, startups, or agencies—and your design is tight—UI8 lets you sell at higher price points to buyers who value quality.

Your Own Website

Selling your Airtable templates through your own website gives you the most freedom—and the highest earning potential. But it also puts you in charge of everything.

There’s no built-in marketplace traffic. No curated listings. No shortcuts. But what you get in return is full control over how your brand looks, how your products are sold, and how much profit you keep.

This option works best if you're ready to build something long-term. If you want to turn your templates into a real business—or already have an audience—your own site makes sense.

Here’s why creators go this route:

• You control every part of the experience—from the branding to the pricing to the way your templates are delivered.
• There are no platform fees or commissions, which means you keep more from every sale.
• You can build an email list, upsell other products, and even create bundles or memberships.
• Tools like Kajabi, Podia, Ghost, or Webflow make it easier than ever to set up a clean storefront without needing to code.

The flip side? You need to bring your own audience. That means sharing on social, growing a newsletter, posting to relevant communities, or investing in SEO.

But if you're willing to market your work—and you’re in it for the long haul—your own site gives you the foundation to grow beyond templates and build a personal brand or digital product business that actually scales.

Can You Sell Airtable Templates? Legal Considerations

If you're thinking of turning your Airtable expertise into a digital product business, it's natural to ask: Is it even legal to sell Airtable templates?

The answer is yes—you can sell templates you’ve built yourself in Airtable. But just like with any software-based product, there are important legal boundaries to understand before you start listing your templates for sale.

What You Can Sell

You are allowed to sell original templates that you create using Airtable. That includes:

• Custom table structures and base layouts
• Field configurations (single select, formula fields, linked records, etc.)
• Custom views, filters, and grouping logic
• Built-in Airtable automations
• Systems, workflows, or frameworks that reflect your unique process or expertise

All of this falls under your own intellectual property—as long as it’s your original work. What you’re essentially selling is the design and structure of a system you’ve built using Airtable’s platform, not the software itself.

What You Cannot Sell

There are several things you cannot include in your templates or claims:

1. Airtable’s software: You’re using Airtable to build your templates, but you’re not selling access to Airtable or distributing its code, backend, or platform features.
2. Copyrighted material from others: If you copy someone else’s template or include content like logos, names, brand assets, or licensed datasets you don’t own, that’s a violation.
3. Airtable’s branding or logos: You can mention that your template works in Airtable, but you can’t use their logo, colors, or design elements in a way that suggests you’re affiliated.
4. Implied endorsement or affiliation: You should never say that your product is “official” or “approved by Airtable” unless you have a formal partnership. This could mislead buyers and violate Airtable’s brand policies.

Best Practices for Legal Compliance

Here’s how to stay on the right side of the legal line while building a professional, trustworthy template business:

1. Build Everything From Scratch

Avoid using other people’s templates as a starting point. Even small changes to someone else’s work can still lead to issues if the structure is recognizable. Instead, create your own from the ground up—this ensures your product is truly yours to sell.

2. Keep A Record Of Your Development

Use version history, notes, or simple documentation to track how you built the template. If a dispute ever arises, you’ll have proof that the work is original.

3. Set Clear Terms Of Use

Include a short “Terms of Use” or license file with your template. Spell out what buyers can and can’t do—such as personal vs. commercial use or whether they can modify or resell your base.

4. Be Mindful Of Sample Content

If your template includes placeholder data, make sure it’s generic or self-created. Don’t copy real company data, images, or content without permission. When in doubt, generate your own dummy content or use openly licensed datasets.

5. Add A Disclaimer

To avoid confusion, include a clear statement on your sales page or in your documentation:
“This product is not affiliated with or endorsed by Airtable. Airtable is a registered trademark of Formagrid Inc.”

6. Stay Up To Date With Airtable’s Terms Of Service

Terms of service can change, so it’s a good idea to review Airtable’s policies regularly to ensure you're still in compliance.

How To Price Your Airtable Templates

Pricing your Airtable templates isn’t just about picking a number—it’s about striking the balance between what your work is worth and what your audience is willing to pay.

Set your price too low, and you risk looking amateurish. Go too high without enough value, and you’ll lose trust. So how do you find the sweet spot?

Here’s a breakdown of how to approach it in 2025, based on what’s actually working for successful digital creators.

Research Competitive Pricing

Before you price anything, look around.

Search platforms like Kajabi, Gumroad, Creative Market, and UI8 to see how similar templates are priced. You’ll quickly notice three general tiers:

• Basic templates ($15–$30): These are lightweight setups with clean structure but minimal customization—ideal for beginners or personal use.
• Mid-range templates ($30–$75): These include multiple tables, built-in automations, filtered views, and maybe a dashboard layout. They solve real problems without overwhelming the user.
• Premium templates ($75–$200+): These are full systems—packed with advanced formulas, workflows, polished documentation, maybe even video tutorials. Often built for business use or niche professionals.

But pricing isn’t just about how many features you add. It’s about how much value your template actually delivers.

Use Value-Based Pricing (Not Just Time-Based)

Rather than charging based on how long it took you to build, ask yourself: How much time, frustration, or confusion does this save the buyer?

Here are some key factors to consider:

• Time saved: Does your template replace hours (or days) of setup work?
• Complexity: Are you using advanced formulas, rollups, automations, or conditional logic that most people couldn’t build themselves?
• Specificity: The more niche your template, the more valuable it becomes—especially if it solves a very targeted problem (e.g., influencer outreach tracker, construction job costing, or B2B sales CRM).
• Documentation and support: Templates with clear instructions, onboarding videos, and a smooth learning curve are worth more. You’re not just selling a file—you’re selling a system.
• Visual design and usability: Clean views, intuitive layouts, thoughtful UX—these matter more than you’d think. A well-designed template feels “premium,” even if the logic behind it is simple.

Consider Strategic Pricing Models

Here are a few pricing strategies you can use—especially if you're building a product line, not just a one-off download:

• Tiered pricing: Offer a basic version, a standard version, and a premium version. Let buyers choose based on their needs and budget.
• Template bundles: Group 2–4 related templates together (e.g., CRM + onboarding + project tracker) and sell them at a discounted bundle rate.
• Subscription model: If you're planning to release multiple templates over time, offer a monthly or yearly subscription where users get access to everything you release.
• Freemium approach: Give away a stripped-down version for free, and offer an upgrade path to the full version. This works well if you’re building an email list.
• Pay-what-you-want: Set a minimum price, but let buyers pay more if they see the value. This works best when you're building community support or launching something new.

A Note on Underpricing

A common mistake? Charging too little.

While it might feel safer to start cheap, low pricing often signals low value. Many creators find that raising prices—once the product is strong—actually increases sales. People are more likely to buy something they believe is worth paying for.

If your Airtable template solves a real problem, saves time, and looks professional, don’t be afraid to charge accordingly.

How To Create And Sell Successful Airtable Templates

Creating templates that actually sell takes more than just knowing how to build in Airtable. You’re not just designing a base—you’re solving a problem for someone else, and making it easy for them to use.

Here’s a step-by-step approach to help you create Airtable templates people will gladly pay for.

1. Start By Identifying Real Problems—Not Just Building What’s Easy

Before you open up a blank base, take a step back and figure out what people actually need. That’s what separates high-performing templates from the ones that never sell.

Spend some time in the wild:

• Browse Airtable communities, Reddit threads, and Facebook groups to see what users are struggling with.
• Search social media for complaints, feature requests, or people looking for help.
• Look at existing template marketplaces. Where are the gaps? What’s missing or poorly done?
• If you already have an audience, ask them: “What’s one thing you wish Airtable could help you organize better?”

The best-selling templates solve clear, recurring problems—especially for niche audiences.

Not sure which audience to build for? Use our free “Define Your Niche in 10 Minutes” worksheet to uncover exactly who your Airtable templates should serve—and what they'll pay for.

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2. Design With The End User In Mind

Your template should feel like it was built for someone, not just assembled by a power user.

Here’s what that looks like in practice:

• Keep the layout clean and minimal—avoid overwhelming users with too much at once.
• Use smart color-coding and clear field labels so the structure is easy to follow.
• Add example data to show how everything works. No one wants to start from a blank table.
• Create multiple views (grid, kanban, calendar) that highlight different ways to use the same data.
• Think ahead: can your template scale? Can someone use it for 5 clients now—and 50 later?

If someone opens your template and immediately gets it, you’ve done your job well.

3. Add Serious Value Through Documentation

A good template with bad instructions won’t sell. Or worse—it will, and you’ll get refund requests.

Help your buyer hit the ground running:

• Add an “Instructions” or “Start Here” tab that walks them through setup and key features.
• Include screenshots or a short video walkthrough that shows how to use it.
• Explain a few real-life use cases so people understand how the template fits their workflow.
• If your template is advanced, offer troubleshooting tips and customization ideas.
• Consider a PDF or Notion doc that buyers can refer back to later.

Clear documentation turns your Airtable base into a product people trust and recommend.

4. Test It Like A Customer Would

Don’t assume your template works—test it with real data, from a user’s point of view.

Here’s how to stress-test your work:

• Add large amounts of data to make sure nothing breaks or slows down.
• Double-check every formula, automation, and linked record setup.
• Ask a few beta users (ideally people unfamiliar with Airtable) to try it out and give feedback.
• Test on desktop and mobile to make sure it’s usable across devices.
• Try duplicating the base to confirm it transfers cleanly.

The smoother your template feels out of the box, the more likely it is to get shared—and sold.

5. Create Marketing Assets That Show Off Your Template’s Value

People won’t buy what they don’t understand. Good marketing isn’t hype—it’s clarity.

Give your product the presentation it deserves:

• Take clear, high-resolution screenshots of the most useful views and features.
• Record a short demo video walking through how the template works.
• Write a description that focuses on the problem your template solves, not just the features it includes.
• If you ran a beta, pull in testimonials or quotes from real users.
• Use before-and-after comparisons to show how much time or complexity your template saves.

You’re not just selling a template. You’re selling the feeling of finally having a system that works.

6. Be Ready To Support Your Buyers

Support doesn’t mean offering unlimited help. It means being responsive, helpful, and clear.

Here’s how to make your support process manageable and valuable:

• Reply quickly to messages or questions—especially within the first 48 hours after purchase.
• Prepare an FAQ document that covers common issues or confusion.
• Send updates to customers when you improve the template or fix something.
• Offer light customization help or direct people to additional resources if they need more.
• Keep track of feedback—it often leads to new templates or upgrade ideas.

Happy buyers come back for more—and they tell others.

Marketing Your Airtable Templates

You’ve built a solid Airtable template. It solves a real problem, it’s well-documented, and it’s ready to go.

Now comes the part most creators underestimate: getting it in front of the right people.

Templates don’t sell just because they exist. They sell because people understand what they solve, how they work, and why they’re worth the price. That takes strategy, consistency, and a bit of creative hustle.

Here’s how to market your Airtable templates in ways that actually drive sales:

1. Content Marketing

One of the most powerful ways to market your template is by teaching people why they need it.

This could be a blog post, video tutorial, case study, or even a guide that shows someone how to solve a problem using Airtable. The goal is to educate and build trust while positioning your template as the shortcut or solution.

Examples of content marketing that works:

• “How I Use Airtable to Manage My Freelance Clients (And Save 10 Hours a Week)”
• “The Complete Guide to Planning a Product Launch in Airtable”
• “3 Airtable Automations That Simplified My Marketing Workflow”

Within the content, show how your template makes that process easier—and include a call to action to buy or download it.

If you're using Kajabi, you can host your blog, videos, and lead magnets in one place, making it easy to connect your content directly to your product.

2. Social Media Strategy

Posting “new template now live!” isn’t enough.

You need to show your audience how your template helps them—through short videos, mini walkthroughs, before-and-after screenshots, and even customer feedback.

A good social strategy for Airtable templates might include:

• Short screen recordings showing how your template works (Loom or Screen Studio works great)
• Twitter threads or LinkedIn posts breaking down the thinking behind your system
• Instagram or TikTok videos highlighting time-saving features
• Behind-the-scenes posts showing the process of building the template

The goal is to stay visible, useful, and build anticipation—not just post when there’s something new to sell.

3. Email Marketing

Once someone buys—or even just visits your site—you want to stay in touch.

Email is where you build real connection. It’s also where a lot of your sales will happen.

You can use email to:

• Send a welcome sequence after someone downloads a free or paid template.
• Share quick Airtable tips or use cases once a week.
• Announce new templates or updates to existing ones.
• Offer exclusive discounts or early access to subscribers.

If you’re selling on Kajabi, you already have built-in tools to create forms, automate emails, and set up sequences—all without needing a separate platform.

Writing emails to promote your templates? Grab our AI Prompt Playbook and get done-for-you prompts for sales emails, follow-ups, and launch sequences that convert.

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4. Partnerships And Collaborations

You don’t need a huge following to make sales—you just need to get your product in front of the right audience.

Partnering with other creators, communities, or influencers who already speak to your ideal buyers can give your template real momentum.

Some ideas:

• Reach out to Airtable YouTubers, bloggers, or newsletter writers and offer them a free copy to review.
• Collaborate with other template creators on a bundle or cross-promotion.
• Join Airtable communities (like Reddit, Slack groups, or Circle forums) and become a helpful, active member.
• Offer your template as a bonus or value-add for someone else’s course or membership.

Done right, these relationships can lead to sales, email signups, and valuable long-term connections.

5. SEO Optimization

If someone’s searching for “Airtable CRM for freelancers” or “content calendar Airtable template,” you want your product to show up.

That’s where SEO comes in.

Basic search optimization can make your template discoverable in Google, especially if you’re selling on your own Kajabi site or publishing blog content.

Here’s how to improve your chances of showing up:

• Use clear, specific titles like “Freelance Project Tracker Airtable Template” instead of vague names.
• Write product descriptions that include the problem your template solves and who it’s for.
• Publish blog posts targeting keywords like “best Airtable template for content planning” or “how to organize leads in Airtable”.
• Optimize image file names and alt text on your product pages.

SEO takes time, but it compounds. If your content ranks well, it can bring in sales on autopilot for months—without spending on ads.

Turning Your Airtable Template Business Anto A Sustainable Income

Selling one template is a good start. Selling multiple? Even better. But if you want to build something that lasts—something that brings in consistent income month after month—you need to think beyond the first sale.

Here’s how to turn your Airtable template business into a real, repeatable source of income:

1. Diversify Your Template Portfolio

The more problems you solve, the more people you can reach.

Start with one successful template, then look for ways to build around it. For example, if you’ve created a client CRM, consider adding:

• A client onboarding tracker
• A proposal or lead generation template
• A project tracker for client work

Think in terms of systems, not standalone products. Templates that complement each other give you more opportunities to sell bundles—and serve your buyers more completely.

2. Build Recurring Revenue Streams

One-off sales are great, but recurring income gives you stability. Here are a few ways to bring in predictable revenue:

• Subscription access: Offer new templates or updates every month for a fixed fee.
• Members-only area: Use Kajabi to create a paid membership that includes templates, walkthroughs, and exclusive resources.
• Courses and templates together: Bundle your templates with a short video course that shows people how to use Airtable effectively.

Recurring models not only increase lifetime value—they also build stronger relationships with your audience.

3. Scale Through Systems And Automation

You don’t want to answer the same questions over and over. And you shouldn’t be manually delivering every file or email.

This is where Kajabi shines. Use it to:

• Automate template delivery after purchase
• Send onboarding emails with setup instructions
• Trigger upsell offers or bundle suggestions after checkout
• Build a content funnel that leads visitors to your product pages

The more you automate, the more time you free up to build, improve, and grow.

4. Expand Beyond Templates

Templates can be the start—but not the end—of your business. Once you’ve built trust and an audience, think about expanding into other digital offers:

• Mini-courses that teach Airtable skills or workflows
• Coaching or consulting for teams that want a custom setup
• Digital toolkits that bundle templates, scripts, checklists, and more
• Workshops or live sessions to help your audience get results faster

Templates open the door. What you do next is where the long-term income comes from.

Want to map out your digital product business on one page? Use our free lean canvas template to sketch your strategy and spot your growth opportunities:

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Final Thoughts: Building Your Airtable Template Empire

You don’t need to be a developer to build a powerful digital product. If you know how to create useful systems in Airtable—and you understand the problems your audience faces—you already have what it takes to build a thriving template business.

But it’s not just about building great templates. It’s about positioning them well, marketing them smartly, and setting up systems that turn one-time sales into long-term income.

That’s where Kajabi gives you the edge.

Instead of patching together tools to host, sell, and promote your work, you can do everything in one place:

• Showcase your templates with polished product pages
• Automate delivery and email sequences
• Offer subscriptions, bundles, or full-on courses
• Track performance with built-in analytics
• And most importantly—own the platform and the customer relationship
  

Whether you’re just getting started or ready to scale, Kajabi gives you the structure and freedom to build your Airtable template business your way.

So don’t just sell a few downloads. Build a digital product empire—one template at a time.

Ready to get started? Try Kajabi free for 14 days and launch your first template with confidence.

Frequently Asked Questions

Can I Sell Templates I Made For Airtable?

Yes, you can sell Airtable templates you create as long as they are your original work and don't include copyrighted material. The structure, formulas, and systems you develop are your intellectual property.

How Much Can I Charge For An Airtable Template?

Pricing depends on complexity, value provided, and target market. Basic templates typically sell for $15-$30, while comprehensive solutions with extensive automations can command $75-$200+.

What Types Of Airtable Templates Sell Best?

Project management systems, CRM templates, content calendars, financial trackers, and productivity systems consistently perform well in the marketplace. Templates that solve specific problems for defined audiences tend to sell best.

Do I Need To Be An Airtable Expert To Create And Sell Templates?

While expertise helps, you don't need to be an advanced user to create valuable templates. Focus on solving specific problems you understand well, and document your templates thoroughly to help users implement them successfully.

How Do I Protect My Airtable Templates From Being Copied?

While digital products are inherently vulnerable to copying, you can protect your work by: using watermarks on preview images, providing access through secure platforms like Kajabi, including terms of use that prohibit redistribution, and building your brand reputation for quality and support.