Canceled tours amid pandemic lead to new online experience and revenue stream
Amid canceled tours, World of Dance (WOD), the world’s largest dance entertainment community with the #1 hit NBC primetime TV show, is launching a different kind of interactive experience with help from Kajabi, the industry-leading online business platform: an online dance fitness festival called UnityFest.
In a time where brand behaviors matter more than ever, “World of Dance,” a hit TV show that has traditionally relied on live studio audiences and in-person events, has discovered an alternative offering that provides an inclusive, global experience to engage and delight fans.
Setting off the Season 4 premiere of Jennifer Lopez’s hit show “World of Dance,” fans now have a new way to immerse themselves in hip hop and urban dance. World of Dance’s new UnityFest 2020, is a six-week online summer dance program taught by the top dancers and U-Jam fitness instructors around the world. The $249 registration fee covers more than forty live classes, dance tutorials, weekly house parties, group coaching sessions, and more.
“That’s the nature of dance—it’s contagious. Fans want to do more than watch,” said World of Dance CEO and Executive Producer Matthew Everitt. “For the millions of dancers around the world who can't attend live classes right now, UnityFest is serving a huge demand.”
To deliver the online experience, Everitt chose Kajabi, the all-in-one platform to package and sell online experiences, including courses, memberships, and so much more. Kajabi is creating a world where technology is no longer a barrier to building a successful business online. Kajabi users, which include solopreneurs, brick-and-mortar businesses, and multimillion-dollar companies, have collectively surpassed $1 billion in total revenue in the last decade.
“I think this could very well be the case of a first-mover,” said Kajabi CMO Orlando Baeza, who predicts more brands will soon be creating original, interactive online experiences to cultivate more superfans.
“There are plenty of brands and businesses that could bring their business online, creating a new revenue stream in the process, and create or continue to foster community through individual offers, recurring revenue models, and much more — while still delivering a service their fanbase can appreciate,” Baeza added.
WOD selected Kajabi as the best resource to launch the online experience because of the platform’s robust capabilities and commitment to the entrepreneur community.
“We believe in partnership and community, and we felt from our early conversations with the Kajabi team that we found great partners in launching this initiative,” said Everitt. “To support another local Orange County business was another huge plus.”
Celebrity choreographer and WOD competitor, Sienna Lalau, who has choreographed for K-pop superstars BTS, added, “Dance unites us as a community with a common thread and goal. I cannot wait to unite with the World Of Dance U-Jam family for their first ever online UnityFest!”
World of Dance U-Jam is one of the fastest-growing dance fitness programs worldwide, now with over 1,500 instructors teaching the energetic, community-based classes online, and in gym chains and dance studios globally.
For more details on World of Dance UnityFest, go to unity.worldofdancefitness.com.