Best Place To Sell Notion Templates

Notion templates are very profitable. Top creators, like Thomas Frank, have earned up to $1 million from selling their templates, while others, like Easlo, made $239,000 in a single year, proving that selling templates can be a lucrative venture.

But with so many platforms available, where should you sell your creations to maximize profits?

In this article, we'll explore Notion templates and the best marketplaces to sell your creations.

What Are Notion Templates?

Notion templates are pre-designed pages or sets of pages that users can duplicate and customize to fit their specific needs. 

These templates are a starting point for organizing information, managing projects, or optimizing workflows, saving users time and effort setting up their Notion workspace from scratch.

Notion templates are highly versatile and can be tailored to suit various use cases. They can be as simple as a daily task list or as complex as a comprehensive project management system. The beauty of Notion templates lies in their flexibility and adaptability, allowing users to modify them to match their unique requirements and preferences.

When you create a Notion template, you provide a framework others can build upon. 

You're sharing your knowledge and experience organizing information effectively, offering a valuable resource to those who may not have the time or expertise to create their templates from scratch.

Examples Of Notion Templates

Notion templates can cover a wide range of categories and use cases. Some popular examples include:

1. Project management templates: These templates help teams or individuals plan, track, and execute projects efficiently. They often include task lists, timelines, resource allocation, and progress-tracking features.
2. Personal productivity templates: These templates are designed to help individuals manage their daily tasks, goals, and habits. They may include elements like to-do lists, habit trackers, goal-setting frameworks, and time-blocking schedules.
3. Business operations templates: These templates cater to the needs of businesses and entrepreneurs, offering tools for managing finances, inventory, customer relationships, and more. They may include templates for invoicing, expense tracking, customer databases, and standard operating procedures.
4. Class notes and study planner: These allow users to organize lecture notes, track assignments, and prepare for exams. They often include a course schedule, assignment deadlines, and a space for study resources.

Best Marketplaces For Selling Notion Templates

Now that you understand the benefits of selling Notion templates, let's explore the best marketplaces for showcasing and selling your creations.

1. Kajabi

Kajabi is an all-in-one platform for selling digital products, including Notion templates. 

It’s particularly well-suited for creators who want to build a long-term business around their products. It offers features to support sales, marketing, automation, and community building.

Why is Kajabi great for selling Notion templates? Kajabi enables you to easily sell digital downloads like Notion templates behind a secure paywall. This feature ensures that only paying customers can access your templates, protecting your work and maximizing your profits. 

Additionally, Kajabi offers a range of customization options for your product pages, allowing you to create a professional storefront that matches your brand.

Another advantage of Kajabi is its built-in marketing tools. You can create landing pages, email marketing campaigns, and sales funnels directly on the platform, helping you promote your Notion templates without needing external tools. This makes it an excellent option if you want an all-in-one solution to handle both the selling and marketing of your templates.

Other Kajabi Features That Benefit Template Sellers

Fully Customizable Product Pages

Kajabi allows you to create fully customizable product pages to match your branding. 

You can design these pages to showcase your Notion templates professionally, adding high-quality images, detailed descriptions, and customer reviews. 

This customization helps you stand out in a competitive market and present your products in the best light​.

To further enhance your sales page, check out this free guide on creating the perfect sales landing page:

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Get your FREE worksheet to help you write the perfect sales landing page to convert leads into paying customers.

Built-In Email Marketing Tools

With Kajabi, you can use built-in email marketing tools to connect with your audience. Whether you’re sending newsletters, promotional offers, or automated email sequences, Kajabi helps you nurture relationships with potential buyers and keep them engaged with your products. 

You can segment your email lists based on customer behavior and target them with personalized marketing​.

Advanced Sales Funnels And Automations

Kajabi’s sales funnel builder and automation features enable you to guide your potential customers from discovering your templates to making a purchase. 

You can create multi-step funnels that capture leads, send automated follow-ups, and upsell additional products. These features allow you to maximize conversions without manual intervention​.

Integrated Analytics And Reporting

Kajabi provides detailed analytics and reporting tools that track your sales, customer activity, and marketing performance. 

These tools help you understand what’s working and needs improvement, allowing you to make data-driven decisions to optimize your template sales. You can monitor page views, conversion rates, and email open rates​.

One-Click Upsells And Bundling Options

Kajabi allows you to increase your revenue by offering one-click upsells and bundling options. 

You can sell complementary Notion templates together as bundles or offer customers additional products with a single click during checkout. This strategy boosts sales and increases the average order value, making it easier to scale your business​.

Seamless Digital File Management

Kajabi makes it easy to manage your digital files with features that allow you to upload, organize, and effortlessly deliver Notion templates to your customers. 

Whether you are selling single templates or bundled products, Kajabi's intuitive file management system ensures that your customers can easily download and use their purchases​.

Strong Community Building Tools

Kajabi also provides tools to build and nurture a community around your products. You can create memberships or online communities, allowing your customers to interact with each other, ask questions, and share tips on how to best use your templates. This adds value to your products, builds loyalty, and encourages repeat purchases​.

Multiple Pricing Models

With Kajabi, you can offer multiple pricing models for your Notion templates, including one-time payments, subscriptions, or payment plans. 

This flexibility allows you to cater to a wide range of customers, from casual buyers to those looking for long-term solutions. You can also experiment with pricing strategies to see what works best for your audience.

2. Gumroad

Gumroad is a popular platform for selling digital products, including Notion templates. It’s a straightforward, beginner-friendly option for creators who want to start selling without dealing with complex setup processes or hefty fees.

Gumroad allows you to upload your Notion templates, set pricing, and start selling quickly, making it ideal for those looking to monetize their digital assets efficiently.

Gumroad is known for its simplicity and accessibility. One of its major benefits is that it charges a flat fee per sale instead of requiring a monthly subscription, making it a low-risk option for new sellers. 

You can start by listing your templates on Gumroad and paying only when you make a sale. This will help you maximize profits while minimizing upfront costs.

Additionally, Gumroad offers built-in marketing tools, including email marketing, that allow you to promote your templates to potential buyers without needing external tools. 

The platform also supports embedding your storefront on your website, allowing you to expand your reach beyond Gumroad’s platform. This combination of simplicity, low cost, and useful marketing features makes Gumroad an excellent choice for creators at any stage​.

Features That Benefit Template Sellers

No Monthly Subscription Fees

Unlike many other platforms, Gumroad charges only a small fee per sale and does not have recurring subscription fees. 

This makes it a cost-effective platform for creators looking to minimize expenses and risk. You only pay when you earn.

Easy Setup And Sales Management

Gumroad allows you to upload your Notion templates and start selling quickly. The platform supports various file types and even allows you to set up digital bundles to sell multiple templates simultaneously. 

Managing your product listings, pricing, and payouts is easy, making Gumroad perfect for creators who want a hassle-free experience.

Built-In Email Marketing Tools

One of Gumroad’s standout features is its email marketing integration. You can easily send updates, promotional emails, or new template announcements to your customers from the platform. 

This helps you maintain a direct relationship with your buyers and encourages repeat purchases.

Analytics and Reporting

Gumroad’s detailed analytics lets you track your sales, audience behavior, and marketing performance. Understanding what works and where improvements are needed helps you optimize your sales strategies and grow your business over time.

Customizable Storefront

Gumroad provides a customizable storefront that allows you to brand your sales pages with your colors, logos, and designs. You can also embed your Gumroad store on other websites, enabling you to reach a broader audience while keeping your branding consistent.

Flexible Pricing And Discounts

You can experiment with tiered pricing or offer discounts to encourage more sales. For instance, you could offer a lower price for a basic template and a higher price for a more advanced or bundled product. This flexibility helps attract different customer segments and increases revenue.

Automated Customer Support

Gumroad offers automated delivery of your Notion templates when a purchase is made. 

This ensures that your customers receive their product immediately, enhancing the user experience and reducing the need for manual intervention on your part.

3. Etsy

Etsy is one of the largest and most trusted marketplaces for selling handmade, vintage, and digital products, including Notion templates. 

With its massive global audience, Etsy allows sellers to tap into a large pool of potential buyers. 

The platform's built-in search traffic and visibility make it a great option for those without a large following or established website.

Etsy offers an easy setup for digital products, making it simple to list your Notion templates. 

You can also bundle templates or offer customization services for a higher price, which adds value and increases revenue potential. Etsy’s SEO-friendly listings can enhance your visibility in search results, allowing your templates to reach more potential buyers even if you’re starting without an audience.

Additionally, Etsy provides low upfront costs—each product listing costs just $0.20, and the platform takes a small percentage of each sale. This makes it an affordable option for creators new to selling digital products. 

Moreover, Etsy's integrated payment system simplifies the transaction process for both you and your customers, and you can set up your shop to handle sales 24/7, generating passive income.

Features That Benefit Template Sellers

Large Built-In Audience

Etsy's global marketplace gives you access to millions of potential buyers. This is a major advantage if you're looking to sell Notion templates but don't have a strong existing audience. 

With the right keywords, you can tap into Etsy’s search traffic and reach customers specifically looking for productivity tools like Notion templates.

Flexible Product Listings

Etsy allows you to list individual templates or bundles for higher sales value. You can also offer customization services at an additional fee, providing a more tailored experience for customers who want a personalized template. 

This flexibility lets you experiment with various pricing strategies to maximize sales.

Simple Setup And Management

Setting up a shop on Etsy is straightforward. You can create your listing by uploading your template files, setting a price, and adding a description with up to 10 images and a video that showcases your product. 

Additionally, Etsy’s renewal system ensures your listings stay active for just $0.20 per renewal, allowing for hands-off management once your listings are live.

SEO And Tagging Features

Etsy provides tools to help you optimize your product listings with keywords and tags, making your templates more discoverable in search results. This is essential for increasing visibility and driving organic traffic to your shop.

Integrated Payment And Customer Management

Etsy handles all payment processing and delivery, allowing you to focus on creating and marketing your templates. Their automated delivery system ensures that customers can instantly access their Notion templates after purchase, improving the customer experience and encouraging positive reviews.

4. Notion Everything

Notion Everything is one of the top marketplaces exclusively dedicated to Notion templates. 

It provides a robust platform for creators to showcase and sell their designs. With a large and active user base, this marketplace is ideal for new and experienced Notion template creators to gain visibility and drive sales.

Notion Everything offers a highly curated marketplace where Notion users come specifically to find templates that meet their needs. This means your products are showcased to an audience already interested in Notion and understanding its functionality. 

The marketplace features extensive categories ranging from business templates to personal organization tools, catering to diverse user preferences.

Creators also benefit from dedicated product pages, ensuring each template has space to highlight features, visuals, and pricing. This focus on high-quality presentation increases the likelihood of converting visitors into buyers. 

Additionally, Notion Everything provides a streamlined process for uploading and managing templates, making it easy for creators to list their products without needing advanced technical skills.

Features That Benefit Template Sellers

Curated Marketplace

Notion Everything is exclusively focused on Notion templates, which means your products are reaching the right audience. 

The marketplace is curated for quality, ensuring buyers trust the platform to provide valuable and well-designed templates.

Large Active User Base

As of 2024, Notion boasts approximately 100 million users, a significant increase from 30 million reported in 2023. The user base surged from 1 million in 2019 to 30 million within three years, showcasing its widespread adoption and popularity.

This traffic increases the chances that people actively seeking solutions on the platform will see and purchase your templates.

Dedicated Product Pages

Each template on Notion Everything gets its dedicated product page, where you can showcase your templates' features, pricing, and visuals. 

This is key for standing out and providing all the necessary details to convince potential buyers to purchase.

Easy Sales Process

Notion Everything simplifies uploading and managing your templates, allowing you to focus on creating rather than dealing with technical setup or administrative tasks. 

The platform’s user-friendly interface makes it accessible even to beginners.

Built-In Promotion

Notion Everything promotes your templates through its channels, including its blog, making it easier for your products to gain visibility. 

This built-in promotion adds value to listing your products on the platform as you benefit from their marketing efforts without extra costs.

5. Your Own Website

Building your website to sell Notion templates offers complete control over your branding, pricing, and customer experience. 

While selling on established marketplaces like Gumroad or Etsy can give you immediate access to their traffic, having your platform allows you to establish a long-term business with your unique identity.

When you sell on your website, you fully own your customers and sales data. You can track user behavior, optimize your sales funnels, and implement strategies tailored to your business needs. 

Additionally, without the platform fees that marketplaces charge, you keep 100% of your revenue aside from hosting and payment processing costs.

Selling on your website also allows you to create a fully branded experience. You can customize the look and feel of your store, adding personalized elements like landing pages, custom checkout flows, and even integrating upsell opportunities. 

Furthermore, using your website, you avoid vendor restrictions that may limit how you market your templates or the types of products you can offer.

Features That Benefit Template Sellers

Full Control Over Branding And User Experience

Having your website gives you complete control over how you present your Notion templates. 

From the design of your product pages to the layout of your store, you can ensure that everything aligns with your brand. You can also control the customer journey, creating tailored marketing funnels and offering unique shopping experiences.

No Marketplace Fees

When selling on platforms like Etsy or Gumroad, you pay transaction fees, listing fees, and commissions. Hosting your website eliminates these costs and allows you to keep more profits. 

The only expenses you’ll need to cover are web hosting, domain fees, and payment gateway fees from providers like PayPal or Stripe.

Direct Customer Relationships

One of the biggest advantages of selling on your site is having direct access to your customer base. 

This allows you to build an email list, retarget customers with personalized offers, and foster loyalty through direct communication. These efforts can increase customer retention and lead to long-term profitability.

Unlimited Customization And Flexibility

With your website, you’re not limited by the features of a marketplace platform. You can add features like live chat support, customer reviews, and product recommendations. You can also bundle products, offer discounts, or integrate with other tools like email marketing services or CRMs.

SEO Benefits And Traffic Growth

Creating and managing your website also allows you to implement SEO strategies to attract organic traffic. 

By optimizing your website and content for search engines, you can gradually build a steady stream of visitors who find you through Google searches, decreasing your reliance on paid advertising.

When selling on your website, a strong, conversion-optimized sales page is key to success. Here’s a free guide to help you get started:

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Download our 8-step guide to building the perfect sales page that turns visitors into buyers.

How To Create A Successful Notion Template

Creating a successful Notion template involves thoughtful design, functionality, and attention to the needs of your target audience. 

Here’s a step-by-step guide to help you create a Notion template that stands out and attracts buyers:

1. Identify A Target Audience And Niche

Start by determining your ideal users. Are they students, business professionals, freelancers, or small business owners? 

Narrowing down your audience helps you create templates that solve specific problems. Popular niches include:

• Task Management
• Habit Tracking
• Business Planning
• Goal Setting
• Personal Finance

Templates that address specific pain points—such as streamlining workflows or improving productivity—are more likely to resonate with buyers​.

Need help finding your niche? Grab our free guide and learn how to find it in less than 10 minutes.

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2. Keep The Design Simple And Functional

While it's tempting to add many features, simplicity is key. A clean, minimalist design makes your template easier and more appealing. 

To make the template user-friendly, include intuitive navigation, clear headings, and consistent formatting. Avoid unnecessary complexity, as many users prefer a streamlined experience​.

3. Incorporate Customization Options

Include customizable elements to make your template flexible. For example, use template buttons, pre-built databases, and linked pages that users can easily duplicate and modify to suit their needs. 

This personalization adds value to your template by allowing buyers to adjust it to their workflow.

4. Add Visual Appeal

Use visuals like custom icons, images, and color schemes to make your template more attractive. Notion’s minimalist interface offers plenty of room for creativity, so adding aesthetic touches can set your template apart. 

Many successful templates incorporate popular design trends, such as a minimalist look or specific themes for students or professionals.

5. Test And Refine Your Template

Before you list your template for sale, thoroughly test it. Make sure all links work properly, formulas calculate accurately, and the template performs well with various data types. 

Consider getting feedback from a few beta users to fine-tune the user experience​.

6. Provide Clear Instructions

No matter how user-friendly your template is, adding clear instructions is essential. Include a "How to Use" guide within the template or create a separate PDF or video tutorial to help buyers get the most out of your product. 

This helps prevent confusion and reduces the need for customer support​.

7. Optimize For SEO And Marketing

If you’re selling your template on marketplaces like Gumroad, Etsy, or your own website, make sure to write SEO-optimized product descriptions that include relevant keywords. 

Use high-quality images and demo videos to show your template in action, and highlight its benefits. Promoting your template through social media, email marketing, and participating in Notion communities can also help attract buyers​.

8. Price Competitively

Research similar templates in your niche to determine a competitive price. To appeal to a wide range of buyers, offer different pricing tiers or bundle options. 

For instance, you can offer a lower-priced basic version and a premium, more feature-rich option.

Marketing Strategies For Your Notion Templates

Combining strategies that build visibility, engagement, and customer loyalty is crucial to marketing your Notion templates and maximizing sales effectively. 

Here are some powerful marketing strategies to implement:

1. Leverage Social Media

Social media platforms like Twitter, Instagram, TikTok, and Pinterest are perfect for showcasing your Notion templates. 

Create engaging posts and use relevant hashtags such as #NotionTemplates and #Productivity. Share tutorial videos, behind-the-scenes content, and screenshots that highlight your templates' best features.

• Instagram and Pinterest are highly visual platforms for sharing aesthetically pleasing template designs.
• TikTok is great for short, engaging videos that show how your templates solve specific problems​.

2. Engage With Notion Communities

Join Notion-specific communities on Reddit, Discord, and Facebook. Participate in discussions, offer helpful advice, and subtly promote your templates by sharing how they can solve specific challenges. Building a reputation within these communities helps establish you as a credible Notion expert, which can lead to organic promotion of your templates​.

3. Create Demo Videos

Videos are a powerful way to demonstrate the functionality of your templates. Create tutorials or walkthroughs showcasing how to use your templates effectively, emphasizing their key features and benefits. 

Post these videos on YouTube, TikTok, or directly on your product pages. This strategy works well for visual learners and boosts engagement​.

4. Offer Free Templates As Lead Magnets

Giving away a free Notion template is a great way to build an email list or a customer base. Create a high-quality, simple template that solves a common problem and offer it in exchange for email sign-ups. 

Once you have an email list, you can market your premium templates through targeted email campaigns​.

5. Collaborate With Influencers

Partner with Notion influencers, bloggers, or productivity coaches who have a dedicated following. Offer them a free template in exchange for a review, or ask them to promote your products to their audience. Collaborations can quickly increase your reach and introduce your templates to a wider audience​.

6. Run Promotions And Discounts

Offering limited-time discounts or bundle deals can entice new customers and encourage impulse purchases. You can promote these offers on your social media accounts, through email campaigns, or on the platform where your templates are listed (e.g., Gumroad, Etsy). 

Regularly running promotions keeps customers engaged and incentivizes repeat purchases​.

7. Build An Email List

Email marketing is a powerful tool for staying connected with your customers. Offer special discounts, exclusive updates, or new product announcements through your email newsletters. Personalizing your emails and offering valuable content (like tips on how to get the most out of Notion) helps build loyalty and keeps your audience engaged​.

8. Optimize Your Product Listings for SEO

Make sure your product descriptions on platforms like Etsy, Gumroad, or your own website are SEO-optimized. Use relevant keywords like "Notion templates," "productivity tools," or "digital planners" to improve visibility in search results. Well-written, keyword-rich descriptions can help drive organic traffic and boost sales​.

9. Encourage Customer Reviews and Testimonials

Positive reviews are powerful social proof. Encourage buyers to leave feedback on your templates after purchase. Showcase glowing reviews or testimonials on your product pages to build trust with potential buyers. 

A high number of positive reviews can significantly increase your conversion rate​.

10. Offer Affiliate Programs

Create an affiliate program that allows others to promote your templates in exchange for a commission. This encourages influencers, bloggers, and satisfied customers to market your products, expanding your reach without upfront costs.

If you're using Kajabi to sell your templates, setting up an affiliate program is straightforward and highly beneficial for increasing sales without extra effort.

With Kajabi's Affiliate Marketing Feature, you can set custom commission rates, offer personalized affiliate links, and even provide unique discount codes for affiliates to share with their audience.

What Makes A Notion Template Marketplace Stand Out?

A Notion template marketplace stands out based on several key factors that enhance both the creator and buyer experience:

1. Curation And Quality Control

A standout marketplace ensures that the templates listed are well-designed and functional. Platforms like Notion Everything curate their listings, only accepting high-quality templates that meet user needs. This curation gives buyers confidence that they’re investing in reliable, useful products​.

2. Audience-Specific Focus

Some marketplaces cater to specific user groups or industries. For example, Nicheplates focuses on templates for specialized industries, making it easier for users to find templates tailored to their unique needs. This focused approach can make a marketplace more appealing to particular user segments​.

3. User Engagement And Community

Marketplaces that foster community engagement stand out by creating a sense of belonging among users. 

Notion Everything and Notionery are platforms that actively engage with their user base through blogs, forums, or social media. This interaction helps build trust and loyalty, encouraging repeat buyers and positive reviews​.

4. Ease Of Use And Accessibility

Providing a seamless user experience for both template creators and buyers is essential. Features such as easy upload processes, clear product descriptions, and simple checkout systems make it easier for creators to list their templates and for buyers to make purchases. 

Notionland excels here with an intuitive submission process and a straightforward purchasing system​.

5. Promotion And Visibility Tools

Platforms offering built-in promotion tools, such as featured listings or blogs highlighting new templates, provide an extra advantage. These tools help creators gain visibility without needing extensive marketing efforts. 

Notion Everything and Gumroad include such promotional features, making them standout choices for creators.

Are Notion Templates A Viable Digital Product?

Yes, Notion templates are a highly viable digital product. Here's why:

1. Growing User Base

Notion's global user base is rapidly expanding. In 2024, there will be approximately 100 million users, a significant increase from the 30 million reported in 2023. 

The versatility of Notion as a productivity tool means there's a growing demand for templates tailored to various needs, from project management to personal finance tracking​.

2. Low Overhead And High-Profit Margins

Creating Notion templates requires minimal costs. Once a template is designed, it can be sold repeatedly without additional production costs, leading to high profit margins. 

Creators like Thomas Frank have reportedly earned up to $1 million from selling Notion templates, while others like Easlo made $239,000 in a single year, showing the lucrative potential​.

3. Scalability And Automation

Selling Notion templates can be easily automated through marketplaces like Etsy, Gumroad, and Notion Everything, allowing creators to generate passive income. 

You can also sell and scale on all-in-one platforms like Kajabi, which provides email, marketing, and growth tools.

Once a template is uploaded, platforms handle sales, distribution, and even some aspects of customer service​.

4. Diverse Market And Niche Opportunities

Notion templates cater to a wide range of markets. Whether for entrepreneurs, students, or specific industries like healthcare or tech, tailored templates have a broad audience. 

Niche templates that solve specific problems often attract dedicated customers willing to pay a premium​.

5. High Demand For Customization

Many users prefer customizable digital products. Notion templates offer flexibility, as users can adjust them to fit their individual needs. 

This makes them more appealing compared to static digital products, adding value and justifying higher price points​.

6. Increasing Popularity Of Digital Products

As digital-first businesses and remote work continue to grow, the demand for productivity tools like Notion is skyrocketing. 

People are willing to pay for tools that improve efficiency, making Notion templates an attractive digital product for long-term growth.

Remember, to maximize your chances of success, it's important to approach selling Notion templates as a legitimate business venture. Starting a business selling digital products requires careful planning, market research, and a commitment to delivering value to your customers. 

Final Thoughts

Notion templates have proven to be a viable and lucrative digital product, especially given the platform’s growing popularity and widespread use across various industries. 

With a low barrier to entry, high-profit margins, and the potential for scalability through automation, creating and selling Notion templates offers creators a sustainable income stream.

Moreover, the demand for productivity tools and customizable templates continues to rise, allowing creators to capitalize on niche markets. 

Notion templates can become a highly profitable business venture for creators willing to invest in design, marketing, and customer engagement.

By leveraging platforms like Kajabi, creators can take their Notion template business to the next level. 

Kajabi offers an all-in-one solution that allows you to sell digital products and empowers you to build a complete online business.

With Kajabi, you can create custom landing pages, run email marketing campaigns, and build automated sales funnels while managing your templates in one streamlined system.

With integrated affiliate marketing tools, you can incentivize others to promote your templates, expanding your reach and boosting sales. 

Get started with Kajabi's 14-day trial today and unlock your template-selling potential!