6 ways to integrate your email and social media marketing strategies
Using both social media and email marketing can help you grow your audience. Learn how you can integrate these two channels for your business.

Social media has become a favorite tool of marketing teams everywhere. Still, email remains the true marketer's workhorse. An effective email marketing campaign provides a personal and profitable way of reaching your customer base. It’s a tried and true marketing channel that’s here to stay.
In fact, most consumers would rather receive promotional material via email than see it in their social feeds. Plus, email earns a 3,800% return on investment (yes, that’s a real number).
A successful brand will be able to use all available channels to its best advantage. Email and social media integration delivers a seamless experience for your customers. Your social and email marketing channels should work together from start to finish.
How do you turn your social followers into email subscribers? On the flipside, how do you turn your email subscribers into social buyers? Here are some of the most effective ways to integrate your email marketing and social media marketing strategies.
4. Run retargeting campaigns

Your email list is also a sneakily excellent way to increase your selling on social media, particularly through ad retargeting campaigns. Those who are actually interacting with your emails (rather than just marking them read or ignoring them altogether) are more likely to respond to your brand presence elsewhere.
These campaigns are easy to set up and pay immense dividends down the road. Generally, this is how a retargeting campaign works:
- You install a tracking code on your website.
- When your email subscribers click through to your site, the tracking code then attaches a cookie with their IP address.
- The cookie anonymously follows your customers as they browse the web and visit their social media channels.
- You then set up your social ads that are triggered when your visitor’s cookie is detected elsewhere on the web.
Running retargeting campaigns centered on people who already know your brand also saves you a lot in time and resources spent. Ad campaigns aren't cheap. That’s why it's especially helpful to already know the audience you wish to target instead of shooting into the dark. Combine email marketing and social media marketing via a retargeting campaign. This ensures you’re reaching a customer base that's already primed and ready to engage.
5. Create a special Facebook group for email subscribers
Everyone likes to be a part of something exclusive, especially when it has a low barrier to entry. Private Facebook groups are a creative way to use email and social media integration . Offering your email subscribers access to a private Facebook group creates a feeling of exclusivity and camaraderie. This gives your customers an incentive to connect without requiring them to go above and beyond to do so.
You'll need to dedicate enough resources for your Facebook community to make the group worth their while. Starting and responding to conversations helps your followers feel seen and heard. This is especially true if you put their ideas or feedback into action with your products!
This forum is also where giveaways, sneak peaks, and live videos come in handy. Social media and video are a match made in heaven. Video has even been shown to increase conversion rates by 86%.
Fitness personalities are often excellent at email and social media integration. Many offer private groups for members to connect and share fitness tips and personal journeys. Mari Llewellyn is one such fitness influencer. She offers a members-only Facebook group that customers only access via email.


Another benefit of member-only Facebook groups? You can take advantage of user-generated content for your next email blast or social post. This is an extremely effective form of social proof that encourages new business.
Get exclusive tips and strategies delivered right to your inbox. Learn how top creators build and scale their businesses to take your creator journey to the next level.
More articles
Continue reading on new ways to build and grow your creator business.
See All Blog Posts →