The creator economy is big, and growing. But just how big? Let’s break down the current size of the creator economy by participants and financial value.
Number of Creators in the Creator Economy First, let’s talk about how many creators are participating in the creator economy. Quantifying the number of independent creators participating is tricky because there is no centralized place to record them all. Plus, many individual creators are using multiple platforms. Influencer Marketing Hub reports that there are 50 million creators participating in the creator economy.
The Value of the Creator Economy in 2022 Now let’s talk dollars. Influencer Marketing Hub estimates the total size of the creator economy to be over $104 billion dollars.
Creator Economy Direction Kajabi founder and former CEO Kenny Rueter and former President Jonathan Cronstedt take on discussing the direction and changes of the creator economy. Kajabi President Sean Kim moderates the discussion about the biggest changes in the creator economy, what has stayed pretty constant in the knowledge economy, strategies for creators getting started, the importance of subscriptions for creators, and the differences between amateur creators and professional creators.
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Getting started with the creator economy We hope this was a helpful look at the creator economy’s size.14-day trial of Kajabi today!
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