One of the biggest questions for online marketers is, “How do I get traffic to my landing page or website?” In this post, we’re going to show you 5 smart traffic-driving strategies that are proven to improve conversions.
Before we dive into the strategies, though, we need to take a quick look at two basic questions to help make sure you get the most from your traffic:
- Why do I need to get traffic to my site?
- When should I get traffic to my site?
Why and when to drive more traffic
If you already know the answer to these questions, and you’re saying to yourself, “Nah, I just need to get traffic to my site,” feel free to skip on down to the five ways to drive traffic.
If you want to make sure your traffic actually helps you, let’s take a quick dive into these two questions.
Why do I need to get traffic to my site?
It might seem obvious—more traffic means more people seeing your brilliant content and offers.
But to what end?
There can actually be a few reasons to drive traffic to your site. The real question you need to ask yourself is, “What is my goal? Why do I want to get traffic to my site?”
You might be trying to grow an email list, book consultations, or sell a product.
Whatever your reason, you should be clear about it before you start trying to get more traffic. Better yet, set up some metrics so you can measure the results of your efforts as you go.
When should I get traffic to my site?
This is an overlooked but important question. And again, it’s largely up to you.
Are you a methodical perfectionist who can’t sit down at your desk to work if there’s a single dirty plate in the sink? If so, you might want to wait to drive traffic until you have everything squared away on your site.
If you’re a fast-mover who’s able to adapt on the fly, you might be more comfortable bringing in traffic even if some things are a little rough around the edges.
Either way, you need to determine what your minimal viable level of readiness is. In some cases it’s obvious: if you want to send people from Instagram to download a free offer in exchange for their email, you need to have your opt-in form ready.
On the other hand, if you want to send people to a shopping page, you might not need to have ALL your products ready to go. You can start small with a few key items and grow from there.
Okay, now that we’ve covered the basics, let’s look at five great ways to get traffic to your site.
Traffic strategy #1: guest appearances
Showing up on other people’s online platforms gets you traffic by exposing your name, ideas, and website links to existing audiences.
Some independent bloggers invite guests to write articles for their sites, and for many larger online publications, guest articles provide the basis of their content. In some cases, you can even get paid for your writing!
Guest speaking on podcasts is another way to get in front of audiences and win people over.
How can I find podcasts that need guests? Here are some tips.
Whatever industry you’re in, look for experts in need of content. Often they’ll have a page on their site about who to contact and how.
Make sure you follow whatever instructions they provide for pitching your idea. And before you agree to anything, make sure you’ll be able to get traffic from their audience to your website.
Traffic strategy #2: increase search traffic with SEO
Creating high-value content related to popular search terms is another powerful way to get traffic to your site.
SEO stands for search engine optimization. It simply means you’re creating content that search engines like Google will want to show high in their search results for a certain word or phrase.
This can take time and dedicated effort, but it costs nothing financially, and it can increase search traffic for months (and sometimes years) after you do the initial work.
There’s an art and a science to creating search-friendly content, but it starts with identifying key terms to target. Generally, “long-tail” keywords (meaning phrases with three or more words) will be easier to rank for than single words.
One way to start identifying possible keywords phrases to target is by typing a single word into your search engine and see what phrases it suggests, both at the search bar and down at the bottom of the results page. These will all be popular search terms that might make good topics for your SEO content.
Traffic strategy #3: social media
You might be thinking, “I know social media has exploded, but how can I use it to get traffic to my site?”
There are a variety of ways to use social media to drive traffic. At the most basic level, you can put a link to almost anything you want in your social media profiles and posts. Those links can send people to your website, content, landing page, and more.
Some platforms, like Instagram, are more limited in how and where you can use links, but there are a variety of workarounds to get traffic to your site.
Because it’s “social” media, you want to be sure to keep your posts human and not spammy.
- Tell stories
- Share ideas
- Show people how you can help them solve a problem or get something they want
Then invite them to find out more by going to your site.
Traffic strategy #4: advertising
Advertising, aka “media buying,” is the classic method for getting traffic to your business. These days, online advertising platforms like Facebook, Google, and YouTube are the go-to traffic sources for many marketers.
Scroll through your Facebook feed and you’ll see items that look a lot like posts, but they say “Sponsored.” They almost always have either a catchy image or video to go along with the text. These are one kind of ad.
You’ll also see ads in the sidebar.
To run ads on Facebook, all you need to do is set up a business page—which is free.
Running your ads, however, is not free. You pay for views and clicks, so you need to know what you’re doing in order to avoid wasting a lot of money.
Don’t limit yourself to digital channels only. Print advertising is still very effective and can be a good way to drive more traffic to your website.
Traffic strategy #5: email
When we’re talking about email for traffic, we’re generally referring to contacts you already have on an email list. Email marketing is your best source of “warm” traffic, meaning people you already have some kind of relationships with.
That’s actually the biggest reason to use email to get traffic to my site?
Warm traffic tends to improve conversion rates. People already know (and hopefully like and trust) you, so they’re more willing to buy from you.
The key with email is to show up consistently and give value. Then when the time is right, give them a way to go deeper.
You can, of course, use Kajabi to deliver your email marketing that drives traffic to your desired pages. We’ve also put together an extensive guide to email marketing.
How will you drive more traffic?
I’ve just given you five ways to get more traffic to your site, all of which are proven effective for knowledge entrepreneurs. But you can create your own marketing mix, using all of these tactics or just a few.
The key is to start with one or two, so you don’t get overwhelmed. Get comfortable with how those tactics work. Optimize your efforts.
Then, when you have those gears moving smoothly, implement another one.
Your choice depends on what you’re most comfortable with and whether you have more time or more money.
Advertising requires a budget. Creating content takes time (any possibly money too if you want to outsource it).
Remember, don’t just think, “If I get traffic to my site, I’ll be set.” Make sure you get clear on your goals. And have the minimal viable page in place to receive your visitors and accomplish those goals.
Using Kajabi to drive more traffic to your landing pages and website
Kajabi is built with your needs in mind. Our landing page builder makes it simple to create beautiful landing pages to fit your needs. We’ve also relaunched our website builder to give you exquisite websites to drive traffic to.
Additionally, we’ve added improvements to help with some of the strategies above. For SEO, we have enhancements to our blogging features that will drive organic traffic to your website. For advertising, we easily integrate with Facebook and Google Pixels to help you optimize your advertising spend.