How To Sell A Course Online Through A Landing Page

Focus On The End Result

Instead of just stating the course topic, highlight what students will be able to do after taking your course. For example:

• "Launch Your Own Profitable Online Store in 30 Days"
• "Master Spanish Conversation Skills for Your Next Trip Abroad"
• "Become a Certified Yoga Instructor and Teach Classes Worldwide"

Use Power Words

Incorporate powerful, emotion-evoking words to make your headline stand out. Some examples:

• Skyrocket
• Effortless
• Insider
• Proven

Keep It Clear And Concise

Your headline should be easy to understand at a glance. Avoid using jargon or complex language. Aim for around 10-20 words.

Test Different Headlines

Come up with a few different headline options and test them with your target audience. You can use tools like Google Ads Keyword Planner to see which headlines get the most interest.

Remember, your headline is a promise to potential students. It should accurately reflect what your course delivers and get them excited to learn more.

Highlight The Key Learning Outcomes

• Focus on the transformation: Emphasize how your course will change students' lives, careers, or skills. Will they be able to land their dream job, start a successful business, or master a new hobby?
• Be specific: Instead of generic statements like "improve your skills," mention the specific skills students will gain, such as "learn how to create a Facebook ad campaign that generates leads on autopilot."
• Quantify the results: If possible, include measurable outcomes, such as "increase your website traffic by 200% in 90 days" or "save 10 hours per week by automating your social media posting."

Use Engaging Formatting

• Break up the text: Use short paragraphs, bullet points, and subheadings to make your description easy to scan. Most people won't read every word, so make sure the key points stand out.
• Add visuals: Include relevant images, infographics, or videos to illustrate your points and break up the text. Visuals can help convey complex ideas and make your page more engaging.
• Highlight key phrases: Use bold, italics, or color to emphasize the most important points. This can help draw the reader's eye to your course's main benefits and features.

Tell A Story

• Share your journey: If you have a personal story related to the course topic, share it in your description. This can help build a connection with potential students and show them that you understand their challenges.
• Use case studies: If you have successful students or clients, showcase their stories in your description. This provides social proof and helps potential students envision their own success.
• Paint a picture: Use descriptive language to help potential students imagine their life livesr taking your course. Will they have more free time, financial freedom, or a fulfilling career?

Optimize For Search Engines

• Use relevant keywords: Include the main keywords related to your course topic in your description, such as "learn social media marketing" or "beginner yoga course." This can help your landing page rank higher in search results.
• Include FAQ sections: Anticipate potential students' common questions and answer them in your description. This provides valuable information andge rank for long-tail keywords.
• Add alt text to images: Include relevant keywords in the alt text of your images. This helps search engines understand the content of your images and can improve your page's visibility.

Remember, your course description should be all about your potential students and how your course can help them achieve their goals. Keep it engaging, informative, and focused on the benefits, and you'll be well on your way to creating a high-converting course landing page.

Share Your Relevant Background

• Highlight your expertise: Mention any relevant degrees, certifications, or awards you've earned in your field. If you've worked with well-known companies or clients, include their names to build credibility.
• Showcase your experience: Share how long you've been working in your industry and any notable accomplishments or projects you've completed. If you've taught similar courses before, mention the results your students achieved.
• Provide social proof: If you've been featured in media outlets, spoken at conferences, or received endorsements from industry leaders, include these to further establish your authority.

Create A Compelling Bio

• Keep it concise: Your bio should be short and to the point, highlighting your most impressive and relevant achievements. Aim for 100-200 words.
• Write in the third person: Using "he/she" instead of "I" can make your bio feel more objective and professional.
• Inject personality: While staying professional, let your unique voice and personality shine through. This can help potential students feel more connected to you as an instructor.

Include A Professional Photo

• Use a high-quality headshot: Choose a clear, well-lit photo that shows your face and upper body. Avoid using group photos or full-body shots.
• Dress appropriately: Wear clothing that aligns with your brand and the tone of your course. If your course is more formal, wear business attire. If it's more casual, opt for a relaxed but put-together look.
• Smile and make eye contact: A warm, friendly expression can help potential students feel more connected to you and confident in your ability to teach them.

Showcase Testimonials From Past Students

Testimonials from satisfied students who have taken your course provide credibility and reassurance to potential enrollees. They demonstrate that your course delivers real results and value.

• Include specific results: Instead of generic praise, use testimonials that highlight measurable outcomes students achieved after taking your course. For example, "Thanks to this course, I landed my dream job within 2 months of completing it!"
• Use real names and photos: Attributing testimonials to real people with their names and photos makes them more relatable and trustworthy. Be sure to get permission before using any personal information.
• Vary the testimonials: Include a mix of testimonials that speak to different benefits of your course, such as gaining new skills, saving time, or increasing income. This helps appeal to a wider range of potential students.

Feature Case Studies

Case studies take testimonials to the next level by providing a more in-depth look at how your course has helped individual students succeed. They tell a story that potential students can envision themselves in.

• Choose representative examples: Select case studies that reflect your target audience and the main outcomes of your course. This helps potential students see how the course can help them achieve their specific goals.
• Provide concrete details: Include specific challenges the student faced before taking your course, the steps they took during the course, and the results they achieved afterward. Use numbers and data points whenever possible.
• Include visuals: Adding photos, videos, or screenshots of the student's work can make the case study more engaging and memorable.

Display Trust Badges And Logos

If your course or website has received any awards, certifications, or media mentions, showcase them on your landing page. These trust signals can help establish your credibility and authority in your industry.

• Industry associations: If you belong to any relevant industry associations or have earned any special designations, include their logos or badges on your page.
• Media mentions: If your course has been featured in any well-known publications or websites, include their logos or quotes from the coverage.
• Security badges: If you use any security measures or trusted payment processors, display their badges to reassure potential students that their personal and financial information is safe.

Leverage Social Media Proof

In addition to testimonials and case studies, you can also use social proof from social media to build trust and credibility.

• Embed social media posts: If students have shared positive feedback about your course on social media, embed their posts directly on your landing page. This shows that real people are talking about your course in real-time.
• Display follower counts: If you have a significant social media following, showcase your follower counts on your landing page. This demonstrates that you have an engaged audience who trusts your expertise.
• Include social sharing buttons: By including social sharing buttons, you can encourage visitors to share your landing page on their own social media profiles. This can help expand your reach and attract more potential students.

Navigation And User Experience

Your course landing page should be easy to navigate, with a clear path to enrollment.

• Minimize distractions: Remove any unnecessary links, ads, or external references that could divert visitors away from your primary goal. Keep your navigation menu simple and focused.
• Use clear and concise labels: Make sure your call-to-action buttons and links are labeled with action-oriented, easy-to-understand text. Avoid generic labels like "Click Here" or "Submit."
• Provide social proof near your CTA: Include testimonials, customer logos, or trust badges near your call-to-action button to reassure visitors and boost conversions.

A/B Testing

To optimize your course landing page for the highest conversion rate, conduct A/B tests regularly.

Create two versions of your page with a single element changed, such as your headline, call-to-action text, or page layout. Drive equal traffic to both versions and measure their performance.

Use the insights gained from your tests to make data-driven design decisions and continuously improve your page's usability and conversion rate.

Maximize Conversions With A Well-Integrated Landing Page

Integrating your course landing page with your LMS and marketing tools creates a seamless journey for potential students, from initial interest to enrollment. This streamlined experience not only improves user satisfaction but also increases the likelihood of conversions.

As the online course market continues to grow, a well-integrated landing page will be a key differentiator for successful course creators. 

By leveraging the power of all-in-one platforms, like Kajabi, and ensuring smooth integrations, you can focus on creating compelling course content while your landing page works hard to attract and convert potential students.