With more than 1 billion monthly active users, Instagram is one of the world's biggest social media sites. But it's so much more than just a place to post selfies and cat memes. Right now, savvy marketers are using Instagram to promote their Kajabi online courses. Want to increase sign-ups? Here's how to do it properly.
Who Can You Reach on Instagram?
Instagram skews younger than most social media platforms, making it a great way to reach millennials interested in your course. Want to increase sign-ups to your photography or business program? Use Instagram. Fifty-nine percent of American users are under the age of 30, and 72 percent of teenagers use this platform every single day. That's more than Facebook, YouTube, and Twitter.
People From Outside the US
Eighty percent of Instagram users live outside the United States. This means you can use the platform to attract potential students from countries like Brazil, India, Russia, and Indonesia. Depending on the topic of your Kajabi course, this could prove extremely lucrative.
You're not restricted to millennials or people from outside the U.S., though. All ages use Instagram, and it's an essential marketing tool for your course.
How to Use Instagram to Promote Your Course
So, you've created a Kajabi course. Well done! Now, you need to promote it. Instagram makes marketing your online program really easy, and you could generate a surge of sign-ups in just a few days. Here are some tips that you need to know about:
Set Up an Instagram Account for Your Course
You might already have an Instagram account for your business, but setting up a separate account for your Kajabi online course will provide you with more marketing opportunities for selling digital products. Here, you can advertise course start dates, discounts, testimonials, and the benefits of your online program in one place.
Choose the Right Time to Post
Posting at the right time on the right day could mean more people see your Instagram posts. Research shows that Instagram users engage more on weekdays. Moreover, Wednesday, Thursday, Friday show the highest engagement of all. Timing is everything, too. Instagram activity is highest at 5 a.m. on weekdays because people wake up and check their feeds. To start off, post content at different times of the day and see which of your posts receive the highest levels of engagement.
Hashtags are really important, especially when you set up a new Instagram account and only have a few followers. Using the right hashtags will mean more people see your posts and follow your profile. Research shows that posts with at least one hashtag receive 12.6 percent more engagement.
Try and use a combination of popular -- #onlinecourse, #elearning, #freecourse, etc. -- and less popular tags. This will mean your posts show up in Instagram's various feeds. Switch up your tags for every new post, though. Using the same tags over and over again could result in Instagram temporarily banning your account.
Watch our video on using Hashtags:
Create Killer Content
Nothing resonates with Instagram users more than awesome content. Think up creative ways to advertise your online course and generate more sign-ups. You might want to post a mixture of memes, videos, and photos to drive engagement and get everyone talking about your course. Remember, you can't include links to your Kajabi course in your posts, but you can include your course URL in your bio.
Include Your Location
Although you will likely be advertising your Kajabi course to people across the U.S. or even around the world, it's a good idea to include a location in your Instagram posts. This should be the location of your business. Studies suggest that Instagram posts that include a location receive 79 percent more engagement than posts that don't.
Promote Your Instagram
The tips above tell you how to promote your Kajabi course on Instagram, but what if you want to advertise your Instagram page? Read these tips for better engagement:
Post a Link to Instagram on Your Other Social Media Sites
This one's all about cross-promotion. Including a link to your Instagram page on your Facebook, Twitter, or YouTube page will increase the amount of traffic to your Instagram profile and boost followers.
Email Your Students
If you've had a Kajabi course for some time, you'll have probably built up a mailing list. Now's a great time to let your subscribers know all about your Instagram page! Encourage your students to follow your Instagram for the latest course news, discounts, and other essential information.
Personalizing your emails will prove even more successful. Customized messages that include the name of your recipient increase click-through rates, on average, by 14 percent. Using software for email marketing will help you do this.
Include Social Media Buttons on Your Website
Incorporating social media buttons on your website will encourage more clickthroughs to your Instagram page. As a result, you can build up your Instagram followers over time.
Unsure Of What To Sell?
And If you’re still in the “idea stage” and are unsure what you’d even teach online, we’ve recently put together a brand new, completely free, 3-part video training series which takes you from idea to your first mini-course.
Click the link below to get immediate access to the first video:
If you already know what you’d like to teach and would rather jump right into the Kajabi platform and take it for a risk-free test drive, below you’ll find a link for your 14-day free trial…
Use Kajabi to Turn Your Knowledge And Content Into Products You Can Sell
We know that you have something to teach the world. We also know there are people out there who want to learn what you know.
That’s why we created Kajabi. It’s a full-featured platform that allows professionals like you to create their own businesses from home.
Create online courses, establish membership sites, and sell other digital products. We offer tons of marketing tools to help you spread the word about your products and earn more revenue.
Of course, launching a business represents a huge commitment. We understand that.
To help ease you into the process of creating a Knowledge Commerce business of your own, we offer a 14-day free trial.
Get unfettered access to our tools, templates, and other assets so you can fully explore what Kajabi has to offer.
Are you ready to become your own boss? Now’s the time.