Kajabi Vs. Circle.so: The Ultimate Guide For 2025 [Full Comparison]

Building something online? Maybe you're launching a course, running a membership, or trying to bring a community together. At some point, you'll need a platform that actually works for you—not one that forces you to work around it.

Kajabi and Circle.so both promise to help you grow, but they do it in completely different ways. One is built for selling knowledge, the other for sparking conversations. And depending on what you're trying to do, picking the wrong one could slow you down.

That’s why we do as much research and analysis as possible for you. You can thank us later.

In this comparison, we’re stacking up Kajabi to Circle.so.

Stay with us to find out which online community platform suits you and all your business needs.

Here’s what we’ll cover:

1. Overview of Kajabi
2. Overview of Circle.so
3. Community building and management
4. Course creation
5. Integrations
6. Marketing features
7. Pricing 
8. User Rating

And more! Let’s dive in.

What Is Kajabi?

Kajabi is an all-in-one platform built for creators, coaches, and businesses that sell courses, memberships, coaching programs, and digital products. Instead of juggling multiple tools for website building, email marketing, payment processing, and course hosting, Kajabi puts everything under one roof.

With Kajabi, you can:

• Create and sell online courses, memberships, and coaching programs
• Build a website without coding
• Automate email marketing and sales funnels
• Host and manage a community (though it’s not as advanced as Circle.so)
• Accept payments and track revenue

It’s designed to handle both content delivery and business operations, making it a go-to choice for people who want to monetize their knowledge without piecing together different software.

What Is Circle.so? 

Circle.so is a community-focused platform that helps creators, businesses, and brands build and engage online communities.

Unlike Kajabi, which centers around selling courses and digital products, Circle fosters discussions, hosts live events and creates interactive spaces where members can connect.

With Circle, you can:

• Create private or public communities with discussion threads, spaces, and groups
• Host live events and webinars directly on the platform
• Sell memberships and gated content to monetize your audience
• Integrate with other tools like Kajabi, Zapier, and Slack
• Customize the experience with branding and community structure

It’s not a course platform like Kajabi, but if you’re looking to build an engaged audience, offer premium memberships, or create a hub for your brand, Circle is built for that.

1. Kajabi Vs. Circle.so: Community Building And Management  

Circle.so is built entirely around community engagement. It offers structured spaces where members can discuss topics, join groups, attend live sessions, and interact in real-time. If you’re building an engaged audience, running a networking group, or monetizing memberships through discussions and events, Circle gives you far more flexibility and depth.

What you get with Circle.so:

• Organized discussion spaces (like Slack or Discord, but with a forum structure)
• Live streaming and events for direct engagement
• Member directories and profiles for networking
• Flexible monetization options (subscriptions, paywalled content, and private groups)
• Advanced moderation tools to manage conversations smoothly

Circle is built for deep engagement and interaction. Whether you’re running a mastermind group, a paid membership community, or a discussion-based business, it gives you the tools to foster meaningful connections.

So, how does Kajabi compare on the community front?

Kajabi offers a built-in community feature that integrates seamlessly with your courses, coaching programs, and memberships. Unlike standalone platforms like Circle.so, which require separate logins and management, Kajabi keeps everything under one roof—allowing you to sell, engage, and nurture your audience without juggling multiple tools.

The community feature in Kajabi is designed for course creators, coaches, and membership site owners who want to provide an exclusive space for their students and members to interact. It creates a structured and private environment where members can ask questions, participate in discussions, and join live sessions—all within the same platform they use to access your content.

What You Get with Kajabi’s Community Feature:

• Seamless integration with your courses and memberships
• Discussion threads and posts for member interactions
• Live video sessions through Kajabi Events
• Member profiles to encourage networking
• Mobile app access for easy engagement on the go

By keeping community discussions, coaching, and content delivery in one place, Kajabi simplifies engagement for both you and your members. It’s an excellent option if you want to foster a sense of belonging within your programs without requiring members to switch between multiple platforms.

Bottom Line: If your goal is to sell courses and digital products while fostering a connected learning environment, Kajabi’s community feature is a strong choice. It allows you to keep everything centralized, making it easy for members to engage with both your content and each other. While Circle.so offers deeper community-focused features, Kajabi provides an all-in-one solution for creators who want a streamlined experience without extra complexity.

2. Kajabi Vs. Circle.so: Course Creation 

Kajabi is designed to handle every aspect of course creation, from structuring lessons to delivering content and collecting payments. Its intuitive and flexible course builder allows you to create video lessons, quizzes, downloadable resources, and assessments without needing third-party tools.

Kajabi stands out because of its end-to-end functionality—you don’t just create courses. You also get built-in tools for marketing, automation, and sales funnels, ensuring you can attract, convert, and retain students all in one place.

What You Get with Kajabi’s Course Creation Tools:

• Drag-and-drop course builder to structure lessons easily
• Multiple content formats (videos, PDFs, quizzes, and more)
• Drip content and lesson locking to control course access
• Built-in student engagement tools (progress tracking, assessments, and community features)
• Seamless integration with Kajabi’s sales and marketing tools

With Kajabi, you’re not just hosting courses—you’re running a full-fledged education business, complete with automation, lead capture, and payment processing.

Circle.so isn’t built specifically for courses, but it does allow creators to sell and deliver educational content within their community. You can organize lessons using discussion spaces and membership tiers, but the experience is not as structured or feature-rich as Kajabi’s course platform.

What You Get with Circle’s Course Features:

• Private spaces for lessons, discussions, and exclusive content
• Paywalled content and membership tiers to sell access
• Live events and workshops for interactive learning
• Community-driven learning where students can discuss topics in real time

Circle works best for cohort-based learning and interactive courses, where discussion and engagement are central to the experience. However, it doesn’t offer structured modules, progress tracking, or dedicated student management tools like Kajabi does.

Bottom Line: If you’re serious about building and selling online courses, Kajabi is the best choice. It provides everything you need in one platform, from course creation to sales and student engagement. While Circle can work for community-driven education, it lacks the structured learning experience, automation, and monetization tools that make Kajabi a true all-in-one course platform.

3. Kajabi Vs. Circle.so: Integrations  

Kajabi is built to reduce your reliance on third-party tools. Since it already includes course hosting, email marketing, sales funnels, automation, and a website builder, you may find that you don’t need many extra integrations.

However, for businesses that still want to connect Kajabi with external services, it supports popular tools like:

• Email marketing: Mailchimp, ConvertKit, ActiveCampaign
• Analytics & tracking: Google Analytics, Facebook Pixel
• Payments: Stripe, PayPal
• Automation: Zapier for connecting with thousands of apps
• CRM & sales tools: HubSpot, Salesforce (via Zapier)

Kajabi’s native features cover most business needs, so you’re not forced to use external tools unless you want to. If you prefer a streamlined, all-in-one experience, Kajabi makes it easy to run your business without complex integrations.

Circle takes a modular approach, meaning it integrates deeply with other platforms rather than trying to do everything itself. It’s designed to work alongside other business tools, especially if you’re already using Kajabi, Teachable, or Thinkific for courses and want to add a community layer.

Some key Circle integrations include:

• Course platforms: Kajabi, Teachable, Thinkific (via Zapier)
• Email marketing and CRM: Mailchimp, ConvertKit, HubSpot
• Payments and monetization: Stripe for subscriptions and paid memberships
• Automation: Zapier for connecting with thousands of apps
• Communication tools: Slack, Discord, and Webhooks for notifications

Circle integrates well with platforms that creators and membership site owners already use. It is a great choice if you need a community-first solution that connects to your existing tech stack.

Bottom line: Kajabi is designed to work as a standalone business platform, so you won’t need as many third-party integrations. It still offers connections to key tools, but most features—like email marketing, payments, and automation—are built-in.

On the other hand, Circle relies on integrations to enhance its community experience. If you’re using multiple tools for courses, memberships, and marketing, Circle can fit into your existing workflow. But if you prefer a self-contained platform where everything works together natively, Kajabi is the stronger choice.

4. Kajabi Vs. Circle.so: Marketing Features  

Kajabi is designed for creators and business owners who want to sell courses, memberships, and coaching programs without needing extra marketing software. It includes powerful tools to help you generate leads, nurture prospects, and convert them into paying customers—all from one dashboard.

Here’s what Kajabi offers for marketing:

• Email marketing automation: Create and send email campaigns, set up automated sequences, and personalize messages based on user behavior.
• Sales funnels (Pipelines): Drag-and-drop funnel builder to create lead magnets, webinar signups, product launches, and sales pages.
• Landing pages and lead capture: Build high-converting pages with forms to collect emails and grow your audience.
• Checkout & payments: Integrated checkout pages with one-click upsells, order bumps, and subscription management.
• Affiliate marketing: Recruit and manage affiliates to promote your products with trackable commission payouts.

Because Kajabi combines marketing, content delivery, and sales in one place, you don’t need multiple tools to run a profitable digital business. Everything works together, making it easy to automate lead generation and sales without extra integrations.

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Circle is not a marketing platform, so it doesn’t include email automation, sales funnels, or built-in lead generation tools. Instead, it focuses on engagement and retention within a community. If you’re using Circle, you’ll need to rely on external marketing tools like:

• Email marketing: Integrate with ConvertKit, Mailchimp, or HubSpot.
• Sales and payments: Use Stripe for paid memberships and subscriptions.
• Automation: Connect via Zapier for marketing workflows.

Circle is ideal for keeping members engaged once they’ve joined, but it doesn’t help much with lead generation, sales funnels, or automated marketing campaigns. It works best when paired with other platforms like Kajabi, where you can bring in leads using Kajabi’s marketing tools and then nurture them in a Circle community.

Bottom line: If you need built-in marketing tools to grow and sell your digital products, Kajabi is the clear winner. It offers everything from email automation to sales funnels, making it a complete business solution.

Circle is a community-first platform that enhances engagement after people join, but it lacks lead generation and conversion tools. If you want to build an audience, capture leads, and sell effectively, Kajabi has the tools to help you scale.

5. Kajabi Vs. Circle.so: Pricing  

Pricing is a major consideration when choosing between Kajabi and Circle.so, and both platforms take different approaches based on their core functions. Kajabi offers an all-in-one business platform that includes course creation, sales, and marketing, while Circle is primarily designed for community building and monetization.

Both platforms offer a free trial so you can test their features before committing:

• Kajabi offers a 14-day free trial with full access to its platform.
• Circle also provides a 14-day free trial so you can explore its community-building tools.

Now, let's break down the pricing and what each plan includes.

Kajabi’s pricing is structured to give creators everything they need to sell courses, memberships, and digital products. 

Every plan includes essential features like landing pages, email marketing, and automation, with higher-tier plans unlocking more products, contacts, and customization options.

• Kickstarter: $71/month (billed annually). A beginner-friendly plan that allows you to create one course or product and one community with basic marketing tools. It’s great if you're just starting out and need a simple way to manage and sell content.
• Basic: $119/month (billed annually). Expands your business capabilities with three products, 10,000 contacts, and unlimited marketing emails. This plan is ideal for growing creators who need more flexibility in selling courses and memberships.
• Growth: $159/month (billed annually). A more scalable option that includes 15 products, 25,000 contacts, and advanced automation tools. You also get affiliate marketing features to expand your reach and third-party integrations for more customization.
• Pro: $319/month (billed annually). Designed for high-volume businesses, this plan supports 100 products, 100,000 contacts, multiple websites, and advanced branding tools. It’s best for established creators who need full control over their brand and marketing.

Every Kajabi plan includes unlimited landing pages, automated funnels, group onboarding, and AI-powered tools to streamline business operations.

Circle’s pricing is designed for creators who prioritize engagement and community interactions. While it doesn’t include built-in marketing like Kajabi, it provides flexible plans to scale your community and monetize memberships.

• Professional: $89/month (billed annually). A solid starting point for building a community with unlimited members, discussion spaces, live streams, and paid memberships. This plan works well for those who want a simple but effective community platform.
• Business: $199/month (billed annually). Adds more customization and automation, including workflows, branded emails, and profile customization. This is ideal if you need a more personalized experience for members and advanced engagement tools.
• Enterprise: $360/month (billed annually). Offers priority support, custom SSO (single sign-on), unlimited workflows, and a sandbox community for large-scale organizations. If you manage a high-traffic community with complex needs, this plan gives you full control and VIP support.

Circle also offers an optional Marketing Hub add-on for $99/month, which provides email marketing, automation, and contact management tools to help with audience growth.

6. Kajabi Vs. Circle.so: User Rating  

Both Kajabi and Circle.so receive high ratings, but for different reasons. Kajabi is praised for its all-in-one functionality, ease of use, and automation, while Circle stands out for its community engagement and structured interaction features.

Kajabi is rated highly for its intuitive dashboard and seamless workflow. Users appreciate that they can create courses, manage memberships, and automate marketing without needing third-party tools.

Customer support is also a strong point, with 24/7 live chat and a large resource library. Some users mention that community features could be more advanced, but overall, Kajabi is favored for course creation, business automation, and marketing tools.

Circle receives excellent ratings for community engagement. Users love the structured discussion spaces, live events, and interactive member experience. However, some users note that it lacks built-in marketing and sales automation, requiring external integrations. Customer support is well-rated, but priority service is only available on higher plans.

Bottom line: Kajabi is the better-rated platform for course creators and business owners who need an all-in-one system for sales, automation, and content delivery. Circle is the preferred choice for community-driven businesses, but users often need additional tools to handle sales and marketing.

Which Platform Is Best for You?

Final Thoughts: Which Platform Should You Choose?

Both Kajabi and Circle are excellent platforms, but the right choice depends on your business model and priorities.

If you’re looking for a complete business platform that lets you create and sell courses, build a membership site, automate marketing, and handle payments—all in one place, then Kajabi is the clear winner. It’s built to help you grow and scale your knowledge-based business without relying on multiple tools.

On the other hand, if your main focus is community engagement, Circle offers a structured and interactive space for discussions, events, and networking. However, you’ll need additional tools to handle sales, marketing, and automation—something Kajabi includes by default.

Bottom line: If you want a streamlined, all-in-one solution to sell, market, and engage your audience effortlessly, Kajabi has everything you need to succeed.

Kajabi gives you everything you need to create courses, grow a membership, automate marketing, and generate revenue—all from one dashboard. Try Kajabi free for 14 days and experience the power of an all-in-one business platform.