Kajabi vs. GoHighLevel: Which Platform is Best for Your Online Business?

You’re excited to turn your online business idea into reality, but let’s be honest—deciding where to start is tough.

With so many platforms, figuring out which fits your goals, budget, and vision can feel like a huge task. Two of the most talked-about options—Kajabi and GoHighLevel—both promise to help you create, market, and sell digital products. But they’re built differently, and picking the wrong one could slow you down or limit your success.

Your choice should work for you, not the other way around. You need a platform that complements your operations, aligns with your business goals, and makes scaling easier—not harder.

So, how do Kajabi and GoHighLevel compare? Which gives you the tools you need to thrive, and which might hold you back?

In this guide, we’ll dive deep into what Kajabi and GoHighLevel offer, their pros and cons, and the kinds of businesses each one is best suited for.

By the end, you’ll have a clear roadmap to help you decide which platform will set your online business up for long-term success.

GoHighLevel Vs. Kajabi At A Glance

Kajabi Overview

Kajabi is an all-in-one platform designed to help you create, market, and sell digital products such as online courses, memberships, coaching programs, and podcasts.

Its comprehensive suite of tools eliminates the need for juggling multiple platforms by consolidating course creation, website building, email marketing, and community engagement into one seamless ecosystem.

With user-friendly templates and a no-code editor, Kajabi enables you to build professional-looking websites and landing pages effortlessly, making it ideal for entrepreneurs with minimal technical expertise.

Beyond its design capabilities, Kajabi excels in automation and analytics. Its email marketing tools allow you to create visually engaging emails and automate customer interactions, from onboarding to follow-ups. The platform also includes robust analytics, giving you insights into your audience's behavior and your business performance.

Additionally, Kajabi Communities foster engagement through features like:

• Live rooms
• Challenges
• Segmented groups, helping you create a vibrant, connected audience around your brand

Kajabi Core Features

• Online Courses
• Websites
• Payments

1. Online Courses

Creating an online course with Kajabi is a straightforward process. The platform provides a user-friendly course builder that allows you to structure your content into modules and lessons.

You can incorporate various media types such as videos, audio files, PDFs, and quizzes to make your course engaging and interactive.

One standout feature is the ability to create both evergreen and cohort-based courses. Evergreen courses allow students to enroll and progress at their own pace, while cohort-based courses follow a set schedule with a group of learners. This flexibility enables you to cater to different learning preferences and create a sense of community among your students.

Kajabi also offers advanced course features such as drip content, where lessons are released on a predetermined schedule, and course completion certificates to reward your students' achievements.

These features enhance the learning experience and motivate your students throughout their journey.

2. Websites

With Kajabi's website builder, you can create a fully integrated, professional-looking website without any coding knowledge.  Here's how you can build a stunning website quickly:

1. Choose a theme: Kajabi offers a selection of customizable themes that serve as the foundation for your website. These themes are optimized for conversions and provide a cohesive look and feel across your pages.
2. Customize your layout: You can easily customize your website's layout using the drag-and-drop editor. Add, remove, or rearrange sections to create a unique design that aligns with your brand.
3. Add your content: Populate your website with compelling copy, images, and videos. Kajabi's editor makes it simple to format your text, adjust colors, and incorporate media elements to bring your pages to life.
4. Optimize for mobile: Kajabi's themes are responsive, ensuring your website looks great on any device. You can preview how your site appears on desktop, tablet, and mobile screens, making adjustments as needed.
5. Publish and update: Once satisfied with your website, hit the publish button to make it live. Kajabi's platform lets you easily update your content whenever needed, keeping your site fresh and relevant.

By following these steps, you can build your business website or create a website quickly using one of the best responsive website builders available.

Ready to make your landing pages convert like a pro? Download our free worksheet to craft the perfect sales page that turns leads into paying customers.

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3. Payments

Kajabi Payments streamlines accepting payments, managing subscriptions, and handling transactions directly from your dashboard.

It supports various payment methods, including credit cards, Apple Pay, Google Pay, and Buy Now, Pay Later options like Afterpay and Klarna, providing flexibility for your customers.

This integrated system simplifies financial management and enhances the purchasing experience for your audience.

One notable aspect of Kajabi's payment system is that it doesn't take a cut of your revenue. Unlike other platforms that charge transaction fees, Kajabi allows you to keep 100% of your earnings. This means more money to reinvest in your business and achieve your goals.

Additionally, Kajabi provides built-in tools for managing your finances, such as generating invoices, tracking sales, and viewing revenue reports. These features give you a clear overview of your business's financial health and help you make informed decisions based on data.

Kajabi Pricing

Kajabi offers four distinct pricing plans designed to meet the needs of businesses at various stages, from beginners to advanced entrepreneurs.

All plans include 0% transaction fees, Kajabi AI features, the Creator Studio, group onboarding calls, and access to 24/7 support. Here’s a detailed look at each plan:

1. Kickstarter Plan

Perfect for beginners, this plan helps you set the foundation for your business.

• Cost: $55/month (billed annually) or $69/month (billed monthly)
• Key Features:some text
  • 0% Transaction Fee
  • 50 Landing Pages
  • 1,250 Marketing Emails
  • 1 Product and 1 Funnel
  • 250 Contacts and 50 Active Customers
  • 1 Website
• Who It’s For: New users just starting out, looking for a low-cost entry point into Kajabi.

2. Basic Plan

Aimed at those ready to launch and grow their online business.

• Cost: $119/month (billed annually) or $149/month (billed monthly)
• Key Features:some text
  • 0% Transaction Fee
  • Unlimited Landing Pages and Marketing Emails
  • 3 Products and 3 Funnels
  • 10,000 Contacts and 1,000 Active Customers
  • 1 Website
• Who It’s For: Entrepreneurs looking to move beyond the basics with more products and scalability.

3. Growth Plan (Most Popular)

Ideal for businesses aiming to expand and get serious about scaling.

• Cost: $159/month (billed annually) or $199/month (billed monthly)
• Key Features:some text
  • 0% Transaction Fee
  • Unlimited Landing Pages and Marketing Emails
  • 15 Products and 15 Funnels
  • 25,000 Contacts and 10,000 Active Customers
  • 1 Website
  • Advanced Automations and Affiliate Program
  • Custom Branding
• Who It’s For: Businesses ready to grow their audience and streamline marketing with automation and affiliate tools.

4. Pro Plan

For scaling businesses that need advanced features and customization.

• Cost: $319/month (billed annually) or $399/month (billed monthly)
• Key Features:some text
  • 0% Transaction Fee
  • Unlimited Landing Pages and Marketing Emails
  • 100 Products and 100 Funnels
  • 100,000 Contacts and 20,000 Active Customers
  • 3 Websites
  • Advanced Automations, Affiliate Program, and Custom Branding
  • Custom Code Editor for extensive customization
• Who It’s For: Established businesses needing premium tools for high-volume operations and brand differentiation.

Additional Benefits Across All Plans

• Kajabi AI Features: Streamline your workflow with AI-powered tools.
• Creator Studio: Simplify content creation with advanced tools.
• Group Onboarding Call: Get started with expert guidance.
• 24/7 Support: Access help whenever you need it.

Kajabi’s pricing is straightforward, with no hidden fees or revenue sharing, ensuring you keep more of what you earn while building and scaling your business.

Positives Of Kajabi

• All-in-one platform: Kajabi combines website creation, course building, email marketing, payment processing, and more into a single platform, eliminating the need for multiple tools.
• User-friendly interface: The platform's intuitive drag-and-drop builders and customizable templates make it easy for non-technical users to create professional-looking websites and courses.
• Comprehensive course creation: Kajabi offers a robust course builder with features like drip content, assessments, and certificates to create engaging learning experiences.
• No transaction fees: Unlike some competitors, Kajabi doesn't take a percentage of your sales, allowing you to keep more of your revenue.

What Could Be Better

• Higher pricing: Compared to some other platforms, Kajabi's pricing plans may be more expensive, especially for those just starting out or with limited budgets.

GoHighLevel Overview

GoHighLevel is an all-in-one sales and marketing platform built to simplify operations for agencies, consultants, and marketers. By consolidating multiple tools into a single platform, it empowers businesses to manage customer relationships, automate marketing workflows, and oversee sales pipelines efficiently.

The platform’s robust CRM allows unlimited contacts and users, streamlining communication with leads and clients through SMS, email, and social media channels—all from one dashboard.

In addition to its CRM, GoHighLevel includes features like a website and funnel builder, marketing automation, and appointment scheduling. The website and funnel builder offers customizable templates and a drag-and-drop editor, enabling businesses to create professional pages with ease.

Meanwhile, the marketing automation tools allow for multi-channel campaigns, workflow templates, and even AI-powered booking bots, helping businesses save time while optimizing customer engagement. The platform also supports membership and course creation, making it ideal for businesses looking to deliver educational content or build online communities.

GoHighLevel Core Features

• Website Builder
• Marketing Automation
• CRM

1. Website Builder

GoHighLevel's website builder allows you to create professional-looking websites without any coding experience. The drag-and-drop editor makes it easy to customize your site's layout, add content, and incorporate your branding elements.

One standout feature is the ability to create landing pages optimized for conversions. GoHighLevel provides a library of proven templates that you can use as a starting point, and then tailor to your specific offer and target audience. 

These landing pages are designed to capture leads and drive sales, helping you grow your business more effectively.

Additionally, GoHighLevel's websites are fully responsive, ensuring your site looks great and functions seamlessly across desktop, tablet, and mobile devices. This is crucial in today's mobile-first world, where most web traffic comes from smartphones and tablets.

2. Marketing Automation

The platform's marketing automation tools allow you to automate repetitive tasks, enhancing efficiency and ensuring consistent communication with your audience.

Here are some key features:

• Email marketing: Create and send targeted email campaigns to your subscribers based on their interests, behavior, or position in your sales funnel. GoHighLevel's email builder allows you to design professional-looking emails using customizable templates and a drag-and-drop editor.
• SMS marketing: Reach your customers directly on their mobile devices with personalized text messages. GoHighLevel's SMS marketing tools enable you to send appointment reminders, promotional offers, or follow-up messages to keep your business top-of-mind.
• Multi-channel campaigns: Orchestrate marketing campaigns that span multiple channels, such as email, SMS, and social media. GoHighLevel's automation builder allows you to create complex workflows that trigger actions based on user behavior or specific events.
• Lead scoring: Automatically assign scores to your leads based on their engagement level and likelihood to convert. This helps you prioritize your sales efforts and focus on the most promising prospects.

By leveraging GoHighLevel's marketing automation features, you can save time, increase efficiency, and deliver a more personalized experience to your customers.

3. CRM

GoHighLevel's CRM system centralizes all customer interactions, providing a unified conversation feed that includes emails, phone calls, SMS, and social media messages.

This centralization ensures consistent messaging and a better overall customer experience. 

Some notable CRM features include:

1. Contact management: Organize your contacts into lists based on various criteria, such as lead source, customer type, or purchase history. This allows you to segment your audience and tailor your marketing and sales efforts accordingly.
2. Pipeline management: Visualize your sales pipeline and move deals through different stages, from initial contact to closed sale. GoHighLevel's pipeline view gives you a clear overview of your sales process and helps you identify any bottlenecks or opportunities.
3. Task automation: Automate repetitive tasks, such as follow-up emails or appointment scheduling, to save time and ensure consistent communication with your leads and customers.
4. Reporting and analytics: Gain insights into your sales performance, customer behavior, and marketing ROI with GoHighLevel's reporting and analytics tools. These data-driven insights help you make informed decisions and optimize your strategies for better results.

By using GoHighLevel's CRM, you can streamline your sales process, improve customer relationships, and ultimately grow your business more effectively.

GoHighLevel Pricing

GoHighLevel offers two pricing plans tailored to different business needs, providing flexibility and scalability for agencies, consultants, and marketers.

Both plans include a 14-day free trial, allowing you to explore the platform's features before committing.

1. Starter Plan - $97 per month

The Starter Plan is designed for businesses looking to capture and convert more leads.

• Features:some text
  • Full suite of tools for lead capture and nurturing, including online booking, pipelines, and a social media calendar.
  • Website builder and funnel builder to establish and enhance your online presence.
  • Unlimited contacts and users, ensuring scalability as your business grows.
  • Up to three sub-accounts to manage multiple client or business accounts.

This plan is ideal for businesses starting their journey with GoHighLevel and aiming to streamline lead management and conversions.

2. Unlimited Plan - $297 per month

The Unlimited Plan expands on the Starter Plan, making it suitable for businesses managing multiple clients or looking for advanced integrations.

• Features:some text
  • Includes all Starter Plan features, such as unlimited contacts and users, lead capture tools, and online booking.
  • API access, enabling integrations with other tools and systems to streamline your operations.
  • Unlimited sub-accounts, allowing you to manage as many client accounts as needed at no extra cost.
  • Branded desktop app, giving you control over the platform's look and feel with custom domains and branding.

This plan is perfect for agencies and larger businesses looking to scale their operations and deliver a branded experience to their clients.

Positives Of GoHighLevel

• Comprehensive marketing automation: GoHighLevel offers a wide range of marketing automation features, including email marketing, SMS marketing, and multi-channel campaigns, making it easy to engage with your audience across different channels.
• Built-in CRM: The platform's CRM system provides a centralized database for managing contacts, tracking deals, and automating tasks, streamlining your sales process and improving customer relationships.
• Affordable pricing: Compared to some other all-in-one platforms, GoHighLevel's pricing plans are relatively affordable, making it accessible to businesses with varying budgets.
• White-Labeling and SaaS Reselling Opportunities: For agencies, GoHighLevel offers white-labeling options, allowing them to rebrand the platform and resell it as their own SaaS product.

What Could Be Better

• Limited course creation features: While GoHighLevel offers a range of marketing and sales tools, its course creation features are not as advanced as dedicated online course platforms like Kajabi.

Kajabi Vs. GoHighLevel: Key Differences

When choosing the right platform for your online business, the decision often comes down to what you value most—intuitive course creation, marketing automation, pricing, or CRM capabilities.

Kajabi and GoHighLevel are powerful tools, but they serve different purposes and excel uniquely. Kajabi is tailored for course creators and digital product entrepreneurs, offering robust features for creating and selling content.

In contrast, GoHighLevel caters to agencies and marketers who need advanced CRM tools and automation to manage multiple client accounts. To help you make an informed choice, let’s dive into a key aspect both platforms touch on. 

1. GoHighLevel Vs. Kajabi: Course Creation And Delivery

When it comes to online course creation, Kajabi has a clear advantage over GoHighLevel. Kajabi's course builder is specifically designed for creating and delivering engaging online courses, with features like:

• Drag-and-drop course builder
• Multimedia content support (video, audio, PDFs, etc.)
• Drip content and course scheduling
• Quizzes and assessments
• Course completion certificates

In contrast, GoHighLevel's focus is primarily on marketing automation and CRM. 

While it does offer a website builder that can be used to create simple course pages, it lacks the depth and breadth of features that Kajabi provides for course creators.

2. GoHighLevel Vs. Kajabi: Marketing Automation

Both Kajabi and GoHighLevel offer marketing automation tools, but they approach it differently.

Kajabi's marketing features are geared towards promoting and selling online courses, with tools like:

• Email marketing campaigns
• Landing pages and sales funnels
• Abandoned cart recovery
• Affiliate marketing

GoHighLevel, on the other hand, provides a more comprehensive set of marketing automation features that extend beyond the realm of online courses.

Its multi-channel campaign builder allows you to create complex workflows that span email, SMS, and social media, making it a more versatile choice for businesses with diverse marketing needs.

3. GoHighLevel Vs. Kajabi: Pricing And Value

When comparing the pricing of Kajabi and GoHighLevel, it's essential to consider the value each platform provides for its specific target audience.

Kajabi's plans range from $55 to $319 per month, with the higher tiers offering more products, pipelines, and contacts.

While this may seem expensive compared to some other course platforms, Kajabi's all-inclusive pricing means you get access to all the features you need to create, market, and sell your courses without any additional transaction fees.

GoHighLevel's pricing starts at $97 per month for the Starter plan and goes up to $297 for the Unlimited plan. Although these plans offer a wide range of features, some advanced tools, like the white-labeled mobile app and AI-powered content generator come with additional fees.

This means that the total cost of using GoHighLevel can quickly add up, especially for businesses that require these premium features.

Ultimately, the value of each platform depends on your specific needs and goals. Kajabi's specialized features and all-inclusive pricing may provide better value if your primary focus is creating and selling online courses.

However, if you're looking for a more versatile marketing automation and CRM solution, GoHighLevel's comprehensive feature set and affordable entry-level pricing may be more appealing.

4. GoHighLevel Vs. Kajabi: Website Builder

GoHighLevel offers a website builder with a user-friendly drag-and-drop interface, allowing you to create full-featured, conversion-focused websites without coding expertise.

The platform provides a variety of customizable templates suitable for different industries, enabling businesses to design professional websites that resonate with their brand identity. Additionally, GoHighLevel supports unlimited websites, funnels, and blogs, making it a versatile choice for agencies managing multiple client projects. However, it's important to note that GoHighLevel's primary strength lies in its comprehensive CRM and marketing automation tools, with the website builder serving as a complementary feature.

Kajabi, on the other hand, is designed with a strong emphasis on content creators and educators. Its website builder features an intuitive drag-and-drop editor, offering a selection of pre-built templates that are fully customizable to match your brand's aesthetics.

Kajabi's platform seamlessly integrates with its course creation and membership functionalities, providing a cohesive experience for users looking to market and sell digital products.

This integration ensures that your website, courses, and marketing tools work harmoniously, streamlining the process of delivering content to your audience.

In summary, if your primary goal is to create and sell online courses or digital products with a seamless, integrated website, Kajabi stands out as a specialized solution.

Conversely, if you're seeking a platform that combines website building with robust CRM and marketing automation capabilities, particularly for managing multiple clients or services, GoHighLevel may be the more suitable option.

5. GoHighLevel Vs. Kajabi: CRM

GoHighLevel offers a comprehensive CRM system designed to streamline sales and marketing processes.

It provides features such as:

• Unlimited contacts and users
• Smart contact lists
• Tagging
• A unified conversation feed that consolidates emails, phone calls, SMS, and social media messages.

This centralization facilitates consistent communication and efficient lead nurturing. Additionally, GoHighLevel includes pipeline management tools, allowing businesses to track customer journeys and sales opportunities effectively.

Kajabi's CRM functionalities focus on contact management, enabling users to organize, segment, and engage their audience. 

Features include tagging, filtering, and bulk actions for contacts, as well as basic automation capabilities like triggering emails and product access based on user behavior.

However, Kajabi lacks advanced CRM features such as pipeline management, lead scoring, and multi-channel communication, making it less suitable for businesses requiring in-depth sales process tracking.

The primary distinction between the two platforms lies in the depth of their CRM functionalities. GoHighLevel provides a more robust CRM system with advanced features tailored for comprehensive sales and marketing management.

In contrast, Kajabi offers basic contact management tools that are adequate for course creators and digital product sellers but may not meet the needs of businesses seeking extensive CRM capabilities.

6. GoHighLevel Vs. Kajabi: Course Creation

GoHighLevel provides a membership and course builder designed to facilitate the creation and management of online courses.

You can develop courses by organizing content into modules and lessons, incorporating various media types such as videos, audio files, and documents.

Key Features of GoHighLevel's Course Builder include:

• Course Structure: Users can organize course content into modules and lessons, allowing for a structured learning experience.
• Media Support: The platform supports various media types, including videos, audio files, and documents, facilitating diverse content delivery. Notably, it allows unlimited video content, meaning creators can enrich their courses without restrictions.
• Marketing Automation: GoHighLevel integrates marketing automation tools seamlessly with course offerings. This integration aids in lead nurturing and streamlining communication workflows, enhancing overall marketing efforts.

Kajabi is tailored specifically for online course creation and delivery, offering a comprehensive suite of tools to build engaging educational content.

Its intuitive course builder allows for the inclusion of diverse content types, including videos, audio, text, quizzes, and assessments, facilitating interactive learning experiences.

Kajabi provides customizable course templates to expedite the creation process and supports features like drip content scheduling and community engagement through integrated forums.

The platform also includes robust analytics to monitor student progress and engagement, enabling data-driven enhancements to course offerings.

The primary distinction between GoHighLevel and Kajabi in course creation lies in their specialization and depth of features.

GoHighLevel offers course creation as part of its broader marketing and CRM toolkit, making it suitable for businesses that require a multifaceted platform with basic course delivery capabilities.

In contrast, Kajabi is dedicated to providing a rich, specialized environment for course creators, offering advanced educational tools and a seamless experience for both creators and learners.

GoHighLevel Vs. Kajabi: Which Should You Choose?

To help you make an informed decision, here's a scoring table, based on a 5-point scale, that provides a comparative view of their features.

Get Started With Kajabi

If you’re ready to turn your expertise into a thriving online business, Kajabi has everything you need to make it happen. It’s designed for entrepreneurs like you who want to create and sell courses, coaching programs, or memberships without juggling multiple tools.

From an intuitive course builder to built-in marketing automation, Kajabi streamlines your workflow so you can focus on what matters most—growing your business.

What makes Kajabi a standout choice? It’s the details. You’ll get features like multimedia support, quizzes, and drip content to create courses that truly engage your audience.

Plus, Kajabi doesn’t take a cut of your earnings—there are no transaction fees, meaning more money stays in your pocket. And because everything is in one place, from course creation to sales, you can skip the headaches of managing different platforms.

If your goal is to share knowledge and grow a business that works for you, Kajabi is ready to help you every step of the way. Get started now and see how easy it can be to turn your ideas into income.

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