One of the best ways to build a business website is to sell what you know. Whether you’re a consultant, coach, or thought-leader, you have something to say and share.
Fortunately, Kajabi makes it easy to do just that by letting you build a beautiful business website, with no programming or web design experience needed.
Follow these steps to build a small business website that attracts customers and keeps them coming back.
Steps to build a business website
Building your website is easier than you might think. Today, website technology does a lot of the hard work for you. Here are the steps you’ll take to build your website.
Step 1: Create a plan
Before getting started, create a simple plan for your website. Do you want it to have lots of pages or just a few? Do you want a blog or a podcast embedded on your website? Will you have a course or membership on your site?
Step 2: Choose your domain name
The ideal domain name will make it clear what your website is about. It will also be memorable and easy to type. Make a list of some possibilities, then go to GoDaddy to see if your favorites are available. You may need to come up with alternatives, based on availability.
Step 3: Choose your website host
Your next task is to determine where and how you want to build your website. Kajabi makes it easy to build a complete website for your small business so you can sell online and take advantage of the growing knowledge economy.
From amazing templates that you can easily customize to make your own, to built-in email lists, click-and-drag marketing funnels and detailed user information, Kajabi delivers everything you need to sell online, all in one place.
Step 4: Build the website
Once you’ve got your hosting, you can build your actual website. Kajabi provides the tools. Just follow their wizard.
Step 5: Add functionality
This is the fun part. Once your site is built, you can add the features you need to make your website profitable. So let’s look at the functionality that most business websites rely on.
What features do I need on my website?
No matter what they’re selling online, all business websites follow a certain set of best practices.
These best practices not only help the websites rank well in the search engines, but also attract new customers and keep those customers engaged.
The real question is, what are these best practices and how can you add them to your own business website?
Priority #1: Beautiful, mobile-responsive design
The best business websites start with a gorgeous, professional, and mobile-responsive design. That means they can be viewed on any device: tablet, PC, or smartphone, at any resolution.
Kajabi’s website builder makes it easy to choose a template as your starting point, and then customize it your way. With the ability to fully customize your site’s theme, colors, fonts, and more, it only looks like you paid a professional designer thousands of dollars.
Plus, web pages built with Kajabi load fast, so users can learn more about your products and take action right away, no matter what device they’re using.
Priority #2: The ability to sell your knowledge easily
Whether you want to sell an online course, a membership, or a subscription community, having the ability to turn your expertise into a product should be nearly effortless. The last thing you want to deal with is the hassle of integrations and plugins and the conflicts they create.
Our fully integrated website builder allows you to use our product templates as a starting point to help you brainstorm new product ideas. Of course, if you’d rather build it all on your own, you have that option as well.
By simply answering a few basic questions, you’ll get a variety of smart product ideas that you can implement right away to start making money online through your business website.
Priority #3: Build a thriving email list
Another thing that all great websites have in common is the ability to communicate with their clients and prospects regularly. This helps keep your products fresh in their minds. One of the best ways to do that is to build an email list of people who love your message and want to learn more.
To do that, you’ll need to put a subscription form on your website. Then, create a lead magnet, and offer it for free to people who sign up.
From there, you have several options. You can send out product updates, newsletters, coupons, and more to keep encouraging users to do business with you. You can also design your emails to look and feel like your website, so your audience starts recognizing your brand right away.
Priority #4: Sales funnel for your products
Creating a marketing funnel and automating it used to be a difficult process. Not only did you have to learn a complicated funnel platform, but you had to have all the creative pieces of the puzzle before you even got started: graphics, layouts, tags, and more.
The process flows much more easily when you have a set of “best practice playbooks” to work from. Working from pre-made templates, it’s easy to segment and personalize your messaging to different groups of users, no matter how they find your landing page.
In Kajabi’s visual funnel designer, you can click and drag the different pieces of your funnel to connect different platforms. This helps you create a marketing funnel that amplifies your message, build your email list, and get more customers.
Priority #5: Accept payments online
Here again, being able to accept payments online is going to determine how easy or difficult it is for you to make money online. Online payment systems like PayPal and Stripe are common ways to send and receive payments.
The good news is that you can add these features to your website easily in just a few clicks. This allows you to not only easily build an online subscription or membership, but also continue to make money from it each and every month.
If you’d rather accept a one-time payment for your course, you also have that option, giving your users the freedom to pay easily using a system that’s comfortable and convenient for them and you.
Priority #6: Detailed analytics
This isn’t actually a low priority. But until you’re selling products, it may feel like a low priority.
As the owner of a small business website, you need to know exactly how your site is performing. That means knowing where your visitors are coming from, which pages they’re visiting, how long they’re staying on those pages and so on.
Detailed analytics can help you not only see this information, but also understand what it means with visual charts and graphs that show you everything you could ever want to know about your users.
How do I create a website for my small business?
Now that you have a better idea of the must-have features your small business website needs, it’s simply a matter of getting started.
Follow our five-step process to build a business website that helps you share your ideas and sell your digital products. At Kajabi, we’re committed to helping you turn your expertise into a profitable business. That’s why we don’t just host a website or provide course building software. We give you all the tools and support you need, right at your fingertips.
So what are you waiting on? Get started now!