Kajabi vs. Stan Store: Which Platform Is Best For Creators In 2025?

Choosing the right platform to monetize your expertise can be tricky, especially with options like Kajabi and Stan Store in the mix.

If you’ve been scrolling through countless reviews trying to figure out which one’s right for you, you’re not alone.

Stan Store keeps things simple, acting as an all-in-one link-in-bio platform that makes selling digital products fast and easy. Kajabi, on the other hand, offers a more comprehensive suite of tools for creators who want to build a full-scale digital business, complete with websites, courses, and even podcasts.

To help you make an informed decision, let's dive into a detailed comparison of Stan Store and Kajabi, exploring their key features, pricing, and overall value for creators like you who are ready to make an impact.

Stan Store vs. Kajabi At A Glance

Kajabi Overview

Kajabi is an all-in-one platform designed to help creators and entrepreneurs build, market, and sell digital products such as online courses, coaching programs, memberships, and podcasts.

It provides a comprehensive suite of tools to help you monetize your expertise and create a thriving online presence.

With Kajabi, you can create professional-looking websites, landing pages, and sales funnels without any coding skills. The platform's intuitive drag-and-drop builder and customizable templates make it easy to design a website that reflects your brand and engages your audience.

One of Kajabi's standout features is its ability to host and deliver a wide range of digital products. Whether creating an online course, launching a podcast, or building a membership site, Kajabi has the tools and functionality to support your unique business model.

Kajabi Core Features

• Website Building and Customization
• Digital Product Creation and Delivery
• Marketing and Automation Tools

1. Website Building And Customization

Kajabi's website builder makes it easy to create a professional-looking website, even without any coding experience. The platform offers customizable themes and templates that you can use as a starting point for your site.

The drag-and-drop editor allows you to easily add, remove, and rearrange page elements, such as text, images, videos, and forms. You can also customize the look and feel of your site by adjusting colors, fonts, and other design elements to match your brand.

In addition to standard pages like your homepage, about page, and contact page, Kajabi also allows you to create landing pages and sales funnels. These targeted pages are designed to convert visitors into leads and customers by highlighting specific products or offers and guiding users through a clear call to action.

Kajabi's website-building tools are easy to use and fully integrated with the platform's other features, such as digital product hosting and email marketing. This means you can create a seamless user experience for your audience and easily manage your online presence from one central dashboard.

2. Digital Product Creation And Delivery

Kajabi makes it incredibly simple to turn your knowledge into income by allowing you to create and sell various digital products. 

Here are some of the major features that Kajabi provides to help you offer online courses, memberships, coaching sessions, or downloadable resources like eBooks:

• Online courses: You can create engaging online courses with videos, quizzes, and assignments. Kajabi's course builder allows you to organize your content into modules and lessons, set up drip schedules, and track student progress.
• Memberships: Kajabi gives you the tools to set up exclusive communities where you can offer recurring value to your members in exchange for a monthly fee. This makes it easy to build a reliable, recurring revenue stream. Kajabi's membership features include content gating, member management, and subscription billing.
• Podcasts: You an host and distribute your podcast episodes directly from your Kajabi website. You can create custom podcast pages, embed audio players, and automatically generate RSS feeds for popular podcast directories.
• Coaching programs: Offer one-on-one or group coaching services through Kajabi's coaching features, which include scheduling tools, video conferencing, and private messaging.

3. Marketing And Automation Tools

Kajabi doesn’t just stop at helping you create products—it equips you with powerful marketing tools to grow your audience and boost your sales.

You can create custom email campaigns to stay connected with your audience, nurture leads, and promote your products. 

Here are the features you will get when you sign up with Kajabi:

• Email marketing: Send targeted email campaigns, automated sequences, and broadcast messages to your subscribers using Kajabi's built-in email marketing tools. You can create professional-looking emails using the drag-and-drop editor, segment your list based on user behavior, and track your results with detailed analytics.
• Pipelines: Build custom marketing funnels to guide your visitors from initial awareness to final purchase. Kajabi's pipeline builder allows you to create multi-step campaigns with landing pages, email sequences, and checkout forms, all optimized for conversion.
• Affiliates: Expand your reach and drive more sales by partnering with affiliates who promote your products in exchange for a commission. Kajabi's affiliate management tools allow you to easily track clicks, sales, and payouts for your affiliate partners.
• Analytics: Gain insights into your business performance with Kajabi's comprehensive analytics dashboard. You can track website traffic, product sales, email open rates, and more, all in one place.

4. Integrated Payment Processing

Kajabi streamlines the payment process, making collecting revenue from your digital products easy. The platform integrates seamlessly with major payment gateways like Stripe and PayPal, giving you flexibility in accepting payments.

Whether offering single-purchase products, subscription-based services, or installment plans, Kajabi ensures your customers have a smooth and secure checkout experience.

Additionally, Kajabi helps you maximize each transaction with features like upsells and order bumps. These tools allow you to showcase related products or premium upgrades right at checkout, encouraging customers to add more value to their purchases. With these options built directly into the platform, you can increase your revenue without needing extra tools or plugins.

Kajabi also provides detailed payment reports so you can track your earnings, understand sales trends, and make data-driven decisions to grow your business. It removes the hassle of managing multiple tools and payment processes by centralizing everything in one place.

5. Mobile App For On-the-Go Access

 Available for iOS and Android, the app ensures your courses, memberships, and resources are always within reach for your customers.

This mobile-friendly experience is perfect for learners and members who are constantly on the move. Your users can watch lessons, participate in discussions, or browse your content right from their phones or tablets.

The app is designed to provide the same seamless experience they’d get on a desktop, keeping them engaged and connected to your brand.

For you, as the creator, the mobile app is a game-changer. It lets you stay connected with your business, track engagement, and interact with your audience anytime.

Ready to map out your success before choosing a platform? Use our free Lean Canvas template to create a clear, actionable one-page business plan that outlines your goals.

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Kajabi Pricing

Kajabi offers four pricing tiers. Let’s break them down so you can decide which is the best fit for you:

1. Kickstarter Plan ($55/month, billed annually)

The Kickstarter Plan is perfect for those just starting and looking to lay the groundwork for their online business. It gives you the essentials to create and sell your first product while keeping costs low.

Here’s what you get:

• No transaction fees—everything you earn is yours.
• 50 landing pages to create sleek, high-converting designs.
• 1,250 marketing emails to nurture your audience.
• 1 product to showcase your expertise.
• 1 funnel to automate your sales process.
• 250 contacts and 50 active customers for manageable growth.
• 1 website to establish your online presence.

You’ll also have access to Kajabi’s AI features, the Creator Studio, and a group onboarding call to ensure you start strong.

2. Basic Plan ($119/month, billed annually)

The Basic Plan is ideal for creators ready to start scaling their business. It offers more flexibility and features than the Kickstarter Plan.

What’s included:

• Unlimited landing pages and marketing emails for unrestricted audience engagement.
• 3 products and 3 funnels to diversify your offerings.
• Capacity for up to 10,000 contacts and 1,000 active customers.
• 1 website to serve as your business hub.

You’ll also enjoy all the Kickstarter Plan perks, such as Kajabi AI tools, the Creator Studio, and onboarding support.

3. Growth Plan ($159/month, billed annually)

If you’re serious about growing your business, the Growth Plan offers advanced features and increased capacity to meet your expanding needs.

Here’s what you’ll get:

• Unlimited landing pages and marketing emails for robust marketing campaigns.
• 15 products and 15 funnels to grow your revenue streams.
• Support for 25,000 contacts and 10,000 active customers.
• Advanced automations to save time and personalize customer experiences.
• Access to the Affiliate Program, enabling you to scale through partnerships.

This plan includes everything from the Basic Plan and tools designed to help you streamline operations and boost growth.

4. Pro Plan ($319/month, billed annually)

The Pro Plan is for creators and businesses looking to scale to the highest level. With the most advanced features, this plan is suited for managing a large, sophisticated business.

Here’s what you’ll receive:

• Unlimited landing pages and marketing emails to handle high-volume campaigns.
• 100 products and 100 funnels for maximum offerings.
• Capacity for 100,000 contacts and 20,000 active customers.
• 3 websites to expand your brand’s online presence.
• Advanced automations and the Affiliate Program to enhance marketing efficiency.

This plan includes all features from the Growth Plan, offering the tools you need to scale effortlessly.

All plans come with 0% transaction fees, allowing you to keep 100% of your revenue. Kajabi also offers a 14-day free trial to test the platform before committing to a paid plan.

Positives Of Kajabi

• All-in-one platform: Kajabi offers a comprehensive suite of tools for building, marketing, and selling digital products, eliminating the need for multiple third-party services.
• User-friendly interface: The platform's intuitive drag-and-drop builders and customizable templates make it easy for anyone to create professional-looking websites and products, even without technical skills.
• Robust product options: Kajabi supports a wide range of digital products, including online courses, memberships, podcasts, and coaching programs, allowing creators to diversify their offerings.
• Powerful marketing tools: The platform's built-in email marketing, automation, and pipeline features help users effectively promote their products and grow their businesses.
• Excellent customer support: Kajabi offers 24/7 customer support via live chat, email, and a comprehensive help center, as well as a thriving user community and regular training webinars.

What Could Be Better

• Higher pricing: Compared to some other course platforms or website builders, Kajabi's pricing plans may be more expensive, which could be a barrier for some users, particularly those just starting out.

Stan Store Overview

Stan Store is a link-in-bio platform that simplifies the process of selling digital products and services directly from social media profiles.

It provides creators with a centralized storefront to showcase and monetize their offerings without the need for a separate website.

Stan Store aims to help creators turn their content into a profitable business by making it easy for their followers to discover and purchase products.

Stan Store Core Features

• Link-in-bio Storefront
• Digital Product Sales
• Basic Email Marketing

1. Link-in-Bio Storefront

Stan Store's primary feature is its link-in-bio storefront, which allows creators to showcase and sell digital products directly from their social media profiles. The storefront provides a single link that leads followers to a customizable page where they can browse and purchase offerings without navigating away from the social media platform.

Think of it as your personal digital shop that’s accessible through a single link in your bio. This storefront showcases all your offerings—eBooks, online courses, consulting services, or subscription options—in a visually appealing, easy-to-navigate layout.

The storefront has a clean, user-friendly layout that puts products front and center. While customization options are somewhat limited compared to a full website builder, creators can still personalize their storefronts by adding branding elements like logos and color schemes.

However, relying solely on a link-in-bio storefront may not provide the same level of credibility and professionalism as a dedicated website.

The limited customization options can also make it challenging to create a truly unique and branded experience for the audience.

2. Digital Product Sales

Stan Store focuses on enabling creators to sell digital products and services directly to their audience.

Once your digital products are live, Stan Store handles the delivery process for you. When a customer makes a purchase, they instantly receive access to their digital download, making the buying experience seamless.

Here are some of the products you can sell:

• Digital downloads: Sell ebooks, templates, graphics, and other downloadable files through the Stan Store storefront.
• Online courses: Create and sell simple online courses, delivering content to students through the platform.
• Coaching and consulting: Offer one-on-one coaching sessions or consultations, with built-in scheduling and payment processing.

While these product options cover common digital offerings, they may not be as extensive or flexible as those provided by more comprehensive platforms.

Stan Store currently does not offer features like membership sites, podcasts, or advanced course-building tools.

3. Basic Email Marketing

Stan Store includes basic email marketing tools to help creators stay in touch with their audience and promote their offerings.

You can capture email addresses from your storefront and use these contacts to nurture relationships, promote new products, or share valuable updates.

The email marketing offerings include:

• Email opt-in forms: Collect email addresses from storefront visitors and social media followers to build a subscriber list.
• Email broadcasts: Send one-time email campaigns to subscribers to announce new products, share updates, or promote special offers.
• Automated sequences: Create simple email sequences to welcome new subscribers, nurture leads, or follow up with customers after a purchase.

These email marketing features can be helpful for creators just starting out, but they may not be as robust or flexible as the tools provided by dedicated email marketing platforms or all-in-one solutions.

Stan Store does not currently offer advanced segmentation, A/B testing, or complex automation workflows.

Stan Store Pricing

• Creator Plan: Starting at $29 per month, this plan includes unlimited products, digital downloads, courses, coaching sessions, basic email marketing features, and customer support.
• Creator Pro Plan: Starting at $99 per month, this plan includes all the features of the Creator Plan, plus priority support, advanced analytics, expert coaching, and resources.

Stan Store offers a 14-day free trial for both plans, allowing users to test the platform before committing to a paid subscription.

Positives Of Stan Store

• Simplicity: Stan Store's user-friendly interface and straightforward features make it easy for creators to quickly set up a storefront and start selling digital products, even without technical skills or previous e-commerce experience.
• Social media integration: The link-in-bio storefront feature allows creators to seamlessly connect their social media profiles with their digital product offerings, making it convenient for followers to discover and purchase products.
• Affordable pricing: Compared to more comprehensive platforms, Stan Store's pricing plans are relatively affordable, making it an accessible option for creators who are just starting out or working with a limited budget.
• Focus on digital products: Stan Store is specifically designed for selling digital products, which can be a good fit for creators who primarily offer downloadable content, courses, or coaching services.

What Could Be Better

• Limited customization: While Stan Store's storefront is functional and easy to set up, it may not offer the same level of customization and branding options as a full website builder, which could limit creators' ability to create a truly unique and professional-looking online presence.
• Lack of advanced features: Stan Store does not currently offer some of the more advanced features found in comprehensive platforms, such as membership sites, podcasts, or complex email automation workflows, which may limit its usefulness for creators with more diverse or sophisticated business models.
• Dependence on social media: Because Stan Store relies heavily on the link-in-bio concept, creators may find it challenging to drive traffic and sales outside of their social media profiles, potentially limiting their ability to reach new audiences or diversify their revenue streams.

Stan Store vs. Kajabi: Website Building And Customization

Stan Store provides a straightforward link-in-bio storefront designed for simplicity, offering limited customization options. It allows creators to showcase their products and establish a basic online presence but may lack the professional appearance and branding opportunities of a full website. 

Setting up a Stan Store is quick and easy, enabling creators to start monetizing their content in just a few minutes. The platform is optimized for both mobile and desktop users, ensuring a seamless experience across devices. 

Customization is available but focuses on essential elements like fonts and colors, allowing creators to maintain basic brand alignment.

In contrast, Kajabi offers a more comprehensive website-building solution with extensive customization options, blogging capabilities, and landing pages. Its drag-and-drop editor and pre-designed themes make it simple for creators to build a unique, professional website that reflects their brand and engages their audience. 

Kajabi’s intuitive editor requires no coding knowledge and provides flexibility in layout and design. With a variety of customizable templates, users can create sites that match their brand’s aesthetic and functionality. Kajabi also integrates seamlessly with online courses, memberships, and blogs, creating a unified experience for audiences. 

Advanced SEO tools further enhance the platform, helping creators optimize their sites for search engines to attract more organic traffic.

Stan Store vs. Kajabi: Digital Product Creation And Delivery

Stan Store offers a streamlined, link-in-bio storefront tailored for creators who primarily engage with their audience through social media platforms like Instagram and TikTok. This approach allows you to consolidate all your offerings—such as digital products, courses, and services—into a single, easily accessible link. 

While these options cover the basics for many creators, the platform may not provide the flexibility and advanced features needed for more complex product offerings.

Kajabi excels in digital product creation and delivery, offering various options, including online courses, membership sites, podcasts, and coaching programs. The platform's course builder, drip content, and student engagement tools make creating and delivering high-quality, interactive learning experiences easy.

So, if you aim to build a comprehensive online presence with advanced customization and integrated functionalities, Kajabi provides the tools to create a fully customized website that can grow with your business.

Stan Store vs. Kajabi: Marketing And Automation

Stan Store includes basic email marketing features, such as opt-in forms, email broadcasts, and simple automated sequences. 

However, these tools may not be as robust or flexible as those in dedicated email marketing platforms or all-in-one solutions.

Kajabi provides advanced email marketing, automation, pipelines, and sales funnels to help creators effectively promote their products and nurture leads. The platform's powerful automation tools, segmentation options, and analytics allow for targeted, data-driven marketing campaigns that drive conversions and revenue.

Stan Store vs. Kajabi: Pricing And Value

Stan Store provides two subscription plans:

• Creator Plan: Priced at $29 per month, this plan includes a mobile-optimized store, calendar bookings, course hosting, and email sign-up features.
• Creator Pro Plan: At $99 per month, this plan adds advanced features like email marketing, sales funnels, discount codes, upsells, payment plans, affiliate commissions, and pixel tracking.

However, the lower price point comes with limitations in terms of customization, features, and scalability.

Kajabi’s pricing now starts at $55 per month with the Kickstarter plan, designed for creators just getting started. This entry-level plan offers foundational tools, including 50 landing pages, 1,250 marketing emails, and support for one product and funnel.

As you scale, Kajabi’s Basic Plan ($119/month) provides unlimited landing pages, marketing emails, three products, and three funnels, accommodating up to 10,000 contacts. The Growth Plan ($159/month) adds advanced automations and an affiliate program for creators looking to expand further. 

In contrast, the Pro Plan ($319/month) supports high-volume businesses with features like 100 products, 100 funnels, and the ability to manage three websites.

Despite higher starting costs compared to platforms like Stan Store, Kajabi delivers unmatched value with its all-in-one ecosystem, eliminating the need for multiple subscriptions and tools. Its extensive customization and automation capabilities make it an excellent choice for creators aiming to scale their businesses efficiently.

Kajabi vs. Stan Store: Which Platform Is Right For You?

When deciding between Kajabi and Stan Store, it’s essential to focus on your specific goals, audience, and how you plan to grow your business.

Here are the key factors to consider:

1. Your Business Model

• Are you focused on building a complete online business? If you’re looking to create a professional website, sell multiple types of digital products, and automate your marketing, Kajabi offers a comprehensive toolkit to handle everything in one place.
• Do you rely heavily on social media for sales? If your audience primarily engages with you on platforms like Instagram or TikTok, Stan Store’s link-in-bio storefront provides a quick and easy way to consolidate and sell your offerings.

2. Your Product Offering

• Diverse product types: If your vision includes offering online courses, coaching, podcasts, and memberships, Kajabi’s product versatility and in-depth delivery features make it an ideal choice.
• Simple digital products: For selling downloadable products like eBooks, templates, or simple online courses, Stan Store provides an easier and more affordable setup.

3. Marketing Needs

• Advanced marketing automation: Kajabi excels in providing sophisticated email marketing tools, sales funnels, and automation that can help you scale and engage with your audience strategically.
• Basic marketing tools: Stan Store offers simple email marketing features and straightforward tools to help you maintain customer engagement, especially for creators with smaller-scale operations.

4. Customization And Branding

• Complete website customization: If creating a fully customized website that reflects your brand is a priority, Kajabi offers the flexibility to build and design with ease.
• Quick and simple setup: For creators who need a storefront up and running in minutes, Stan Store’s link-in-bio solution is perfect for a minimalist, social media-focused setup.

5. Budget And Pricing

• Higher investment, more features: Kajabi’s plans start at $55/month (Kickstarter Plan) and scale up to $319/month (Pro Plan), offering comprehensive features for creators serious about long-term growth.
• Affordable for beginners: Stan Store’s plans, starting at $29/month, are a budget-friendly choice for creators who want to start small while monetizing their audience quickly.

Choose Kajabi if: You aim to build a comprehensive online business with advanced marketing automation, a fully customized website, and diverse digital products.

Choose Stan Store if: You prefer a straightforward, budget-friendly platform to monetize your social media following with digital products and services.

Ultimately, the decision between Kajabi and Stan Store depends on your specific needs, goals, and budget as a creator.

By carefully evaluating each platform's features, pricing, and long-term potential, you can make an informed choice that sets you up for success in your online business journey.

You can also explore our Kajabi alternatives to see how it compares to other popular options in the market.

And if you're ready to take the next step in building your online presence, check out our guides on how to build your business website and how to build a website quickly using Kajabi's intuitive tools and templates.

Still deciding? Start by organizing your ideas with our free one-page business plan template. It's the perfect way to visualize your path to success.

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Stan Store vs. Kajabi: Which Should You Choose?

To help you make an informed decision, here's a scoring table, based on a 5-point scale, that provides a comparative view of their features.

Get Started With Kajabi

When it comes to building, marketing, and scaling your online business, our platform, Kajabi, stands out as the ultimate choice. We’ve designed Kajabi to seamlessly integrate website creation, digital product delivery, and advanced marketing tools—all in one place—so you don’t have to juggle multiple subscriptions or systems.

Our user-friendly interface and extensive customization options make Kajabi accessible for beginners while delivering the advanced features experienced creators need.

Unlike platforms like Stan Store, which focus on simplicity with limited tools, Kajabi offers the flexibility and scalability to support your long-term growth. From online courses to memberships, coaching, and podcasts, Kajabi empowers you to diversify your revenue streams and maximize your business potential.

While our pricing may be higher than Stan Store’s, the unmatched value we provide makes it a worthwhile investment. With Kajabi, you’re not just getting a platform—you’re gaining a partner in success. Our powerful marketing automation and detailed analytics help you make data-driven decisions, increase conversions, and grow your business like never before.

We’re so confident Kajabi can transform your passion into a thriving business that we invite you to try it yourself. Sign up for our free 14-day trial and experience the tools, features, and support that have helped thousands of creators succeed.