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What is Kajabi? More than an online course builder!

Category: Build Your Business

What is Kajabi? More than an online course builder!
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Read time: 5min

If you’ve landed on this page, you’re probably considering monetizing your content or knowledge with an online course or coaching business. Maybe you’re looking for the right place to host your online community. Hey, you might even want to do all of the above!

To do that, you need the right tool to help you fulfill your online business goals, which is why you might be wondering “What is Kajabi?”.

That’s a great question! And, we would be honored to answer it and many more for you. So without further ado, let us introduce you to Kajabi:

What is Kajabi? Kajabi is the leading all-in-one platform for creator-led businesses. Kajabi helps people turn their knowledge into a sustainable online business by diversifying their revenue streams with digital products and services including (but not limited to) online courses, online communities, and coaching programs. Best of all, you won’t need to learn code or have to worry about plugins or broken integrations!

For even more details on what Kajabi is, check out the video below.

What is Kajabi used for?

Now that you know what Kajabi is, let’s talk about how Kajabi can help you achieve your bold business goals. We’ll break it down by the three areas Kajabi helps with: creation, management, and growth. Here we go!


Kajabi equips you with a world-class product builder so you can package your knowledge and expertise into the digital product of your choosing. Our digital product selection includes:

For each digital product, there are customizable templates and intuitive design tools, so creating your signature product is quick and easy. Want to start from absolute scratch? We’ve got you covered there too.


Once you’ve built your product or products (you, go-getter!), you’ll need to be able to manage all of the details, including your payments, customers, and analytics. That’s why we supply you with:

  • Payment gateway: Get paid on your own terms with the Kajabi payment gateway. This makes it easy to accept credit cards, debit cards, and Stripe and PayPal payments for your products.
  • Customer Management: You’ll be able to strengthen your ties with customers and affiliates in a way that doesn’t eat up your time and energy. With this tool, tag contacts based on their behavior and then use that in your marketing, automations, and products. 
  • Analytics: Data alone isn’t enough to grow your business. We give you the right metrics, organized in web analytics dashboards you’ll actually use. Track your revenue, offers sold, and subscription metrics without comparing numbers from one tab to the next.


Now that you’ve built your digital product, you need to let the whole world know! Here are the tools that’ll help you grow your business:

  • Website builder: Create beautiful websites that are fully integrated with everything in your business with our intuitive website builder.
  • Landing page builder: With landing page templates, you can build all of the most common page types you’ll need: lead generation, capture, sales, and policy.
  • Email marketing: Create marketing emails worth opening that can drive your business with our email marketing software. 
  • Sales funnel: Our ready-made funnels are proven templates for various, automated funnels. This is especially useful for lead generation, sales, and webinar funnels.
  • Mobile app: Your customers can access your products on the go, whenever they like through a world-class Kajabi mobile app. No development required.

Community and Support

Building an online business isn’t a walk in the park, which is why we set you up for success with the best resources available. To help you get from zero to one, we provide:

  • 24/7 support. Our customer experience team is available via live chat to answer your questions at any time, day or night, with our Growth and Pro Plans!
  • A vibrant community. Get answers, offer support, and share your excitement with our active Facebook community of fellow entrepreneurs, experts, and creators.
  • Kajabi University. Access hours of detailed training so you can master Kajabi’s powerful tools and get tips from industry experts to grow your business!

And, because we want every entrepreneur to triumph, we also provide tons of free resources! Check them out.

AI Creator Hub NEW 

Build your business the easy way with our free AI tools that can structure your course, create lessons, and build marketing campaigns — so you can be up and selling your digital products in no time.

On-demand and weekly webinars

Free live training webinars, Monday to Friday, from the comfort of your own home. Let’s learn, grow, and build together!

Kajabi’s Resource Library

Covering everything from choosing your niche to how to set your podcast up for success, these downloadable guides expand your knowledge and help you reach your business goals.

Kajabi's Mission

Since our founder Kenny Rueter created Kajabi 12 years ago, we have been committed to building an economic model that works for creators, entrepreneurs, and experts of all types. 

We believe every creator should have the opportunity to own their own destiny so they can scale their impact, achieve financial independence, and realize their ambitions. We call it the direct-to-creator economy - where creators earn a living directly from the people who value their content. No longer will a middleman control their earnings.

How are we achieving this? By providing multiple paths to monetization through a full suite of digital products, we help knowledge creators build sustainable businesses immune to the limitations of social media and dependence on brand sponsorships.

But, our work isn’t done. We are always striving to make Kajabi faster and easier to use through improvements such as new content creation flows, streamlined automations, and user-friendly design and language.

Our solutions to your challenges will always align with our core mission:

Empower knowledge creators who are serious about their businesses to achieve success online.

Kajabi Hero Milestones

Here at Kajabi, we know it takes grit and determination to build your own business. That’s why our customers are our Heroes. 

Everything we do begins with their story and ends with their success. And, the following numbers are living proof that our Heroes are thriving:

🚀 $5 billion in total revenue of Kajabi-powered businesses

💸 6,000+ Heroes have reached more than $100K in revenue

📈 800+ Heroes have reached more than $1M in revenue

⬆️ 60,000+ Kajabi Heroes

✅ 1.2M+ digital products created

🌎 200+ countries served

“As an entrepreneur, you have reservations or self-doubt… but I was given this desire for a purpose: to educate and empower others. I knew this could really be something when I saw how many followers purchased my recipe and video tutorials.” - Doris Cho, Korean Instant Pot Cooking, Kajabi Hero Since 2019

Frequently Asked Questions

Here are a handful of other questions we get on a regular basis—with answers, of course!

How do you make money on Kajabi?

Content creators can make money on Kajabi by selling digital products that leverage their expertise. Digital products are intangible, non-physical assets that are sold online. After purchase, they are accessed online or downloaded to a computer or other device. Learn more about digital products here!

Does Kajabi take a cut of my profits?

​​No! When you sell your products using the built-in payments in Kajabi, we don’t take a cut of your profits. You keep all the money you charge for your products aside from the standard Stripe merchant processing fee of 2.9% + 30 cents per transaction.

Do I own my content on Kajabi?

Yes! You, the creator, own all of your content inside your Kajabi Portal. You are welcome to export your content at any time.

Can you use Kajabi as a website?

Kajabi offers a complete website builder. With Kajabi, you can create and design your website with streamlined templates and highly-customizable page editing features.

Can I cancel my subscription at any time?

Of course, there are no long-term commitments or complicated contracts with Kajabi. If you decide that Kajabi isn't the right fit for your business, you can easily cancel your account from your dashboard at any time.

Does Kajabi integrate with other tools?

Absolutely! Kajabi integrates with over 10 top software providers including email marketing, member experience, and analytics software.

Still have questions? Visit our Help Center!

That's a wrap!

We have been fortunate to empower tens of thousands of Heroes to build sustainable online businesses selling what they know, and we’d love to do the same for you.

If you’re ready to take the next step in your business journey, get started on Kajabi for free with our 14-day trial! You’ll have full access to all of our tools so you can see if Kajabi is the right fit for your business.

Ready? Start your free trial today!

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