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Knowledge creators and entrepreneurs have successfully created online courses and digital products on a huge range of topics. If you’re looking for a way to build a perpetual income stream, you could turn your knowledge into content that sells. 

Not sure that you have a worthy topic? Think again. Check out these four unique Kajabi Heroes that turned their niche expertise into a thriving online business.

Read the 2022 State of the Creator Economy Report to get the latest data on industry trends and growth for knowledge content creators.

M5 Entrepreneurs

Brian and Mary Heffernan are serial entrepreneurs with experience running multiple businesses and practicing law in Silicon Valley. They opened up their cattle ranch in Fort Jones, California in 2014 and operate a restaurant in town. 

They quickly expanded their cattle ranching business into coaching other small business owners. Kajabi allows Mary and Brian Heffernan to make money online while living in their rural area by selling digital products to customers anywhere. 

With Kajabi, they sell the M5 Small Business Accelerator series. Mary and Brian’s online courses strengthen other small businesses and scale their own in-person business simultaneously. 

Chris Downing

Chris Downing walked away from a lucrative job as a fitness trainer during the pandemic. Why? Because Kajabi enabled him to offer his own fitness plans and coach people with freedom.

Chris’ experience spans fitness training, motivational speaking, acting, and now knowledge entrepreneurship. With Downing University, he coaches people to be their best selves and hosts a community to keep his students accountable. With Over The Edge, he provides a fitness and nutrition plan to help those new to fitness get a great start.

Françoise Weeks Floral

Françoise Weeks is a haute couture floral designer from Belgium, now based in Portland, Oregon. She launched her business in 1996, has written a book, taught at many floral events around the world, and been covered widely in the media. She teaches how to make garments and accessories from flowers. 

With Kajabi, she teaches online courses on how to create floral arrangements like structural bouquets, wedding wearables, woodland design, and botanical wearables. 

She notes that she was scared at the beginning of her knowledge commerce journey. But, as an artist, she was prepared to go outside of her own comfort zone. Her online courses allowed her business to thrive even when she is unable to travel to do in-person floral design work.

Tomorrow’s Firefighter

A firefighter turned knowledge entrepreneur: Battalion Chief Dean Guccione of Tomorrow’s Firefighter was afraid to launch his course because of the tech involved. But Kajabi made it easy to share his almost 30 years of knowledge with the next generation of firefighters. 

Chief Dean’s experience comes from interviewing and hiring entry level firefighters. He retired from the Beverly Hills Fire Department in 2016. Now, he can spend more time doing what he loves in retirement while still coaching aspiring firefighters and helping them grow in their careers. 

Start an online business with Kajabi

People all over the world are monetizing their knowledge to make money online. Now, it’s your turn. 

Are you wondering how to start a business? Or are you looking to grow your business? No matter how much experience you have, if you have knowledge, you can turn it into a profitable business.

Whether you call it knowledge commerce, the creator economy or the passion economy - it’s growing, and you can jump in too.

Whether you sell online courses, run a membership site, or offer online coaching, your knowledge is worth more on Kajabi. Unlike other platforms, we never take a cut of your hard-earned revenue. 

Kajabi customers have found success in nearly every niche imaginable. Our customers have earned over $5 billion in revenue through the Kajabi platform! 

If you’re ready to get started, take advantage of a 14-day free trial of Kajabi. Still researching? Check out our free weekday webinars on a variety of topics to fill you in on every question you have about Kajabi.

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