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Why do small business owners need an all-in-one platform?

Build Your Business
Why do small business owners need an all-in-one platform?
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Read time: 5min

For small business owners like knowledge entrepreneurs, an all-in-one platform is often the right choice for their business needs. Why? It comes down to ease of use and value.

We’ll cover six advantages to using an all-in-one online platform for a knowledge business.

What are the advantages of an all-in-one business platform?

The smaller your team, the more important it is to be efficient with business management tasks. You can’t afford to waste time that could be spent on tasks that bring in revenue.

Many small business owners turn to an all-in-one solution as their route to efficiency.

Here are some reasons why: 

No coding

With an all-in-one business platform, the user often does not need a ton of technical knowledge. This means no needing to know how to code or finding and paying someone who does.

Kajabi provides a website with audio and video course hosting, assessments, membership community, automations, and more. Our engineers have created this platform so you can focus on running your business and creating content instead of keeping the tech working.

Kajabi Hero April Adams Pertuis of LIGHTBeamers says, “I’m all in on Kajabi. Over $100,000 in sales in my first  year and I had zero tech experience. I’m a content creator only! My belief is it isn’t tech and software that’s going to move the needle in your business - it’s the connectivity and relationships you build with your audience.” 

Cost savings

An important aspect of the all-in-one platform option is the cost savings. Lower costs reduce your overhead and boost your margins. This means you’ll need fewer sales to break even, which is an especially important consideration when starting a knowledge commerce business.

Kajabi is a better value than many comparable combinations of website + course hosting + email marketing and a CRM. Let’s break down the cost of competitors.

For the website hosting:

  • Squarespace: $40 a month for the only plan that allows subscriptions, for a membership community
  • Wordpress: $45 per month for eCommerce plan
  • Wix: $27-49 per month for the plans that allow subscription payments  

For a learning management platform: 

  • Thinkific: ranges from $49 to $499 per month
  • Teachable: ranges from $29 (plus 5% transaction fee) to $299 per month

For the CRM and email marketing integrations:

  • Hubspot: $800 a month for 2,000 - 9,999 contacts 
  • Mailchimp: $80 a month for 5,000 contacts, $200 a month for 20,000 contacts
  • Constant Contact: $95 - $125 for 5000 contacts, $225 for 20,000 contacts
  • Convert Kit: $79-$111 for 5000 contacts, $179-$251 for 20,000 contacts 


Kajabi’s Growth Plan (our most popular), with up to 25,000 contacts, is $199 per month if paid monthly or $159 per month paid annually. Kajabi is an incredible financial value for getting a website with professionally designed templates, course hosting tool, CRM, payment processor, analytics, and email marketing functionality.

Saving time 

The next benefit is the time savings. With an all-in-one platfom that provides website hosting, course management, payment processing, sales pipelines, email marketing, and high-converting templates, you can get your knowledge business up and running faster. 

With Kajabi, you only have to learn one platform instead of two, three, or four. And, because everything lives in one place, it’s easier to make updates and launch future products faster.

Business owners who operate from one platform don’t just save time day-to-day. Using an all-in-one platform often means you can generate a return on investment more quickly. 

When you spend less time on business maintenance, you have more time for initiatives that grow your business  Or, it brings you the freedom to enjoy more of your time outside of work. 

Reducing breakage points with integrations

Using multiple services introduces the risk of breakage points by integrating services. Sometimes, integrations fail. Here are some reasons why:

  • Using a pre-configured data integration solution that doesn’t fit your needs
  • One system goes down and can’t sync with another system
  • The apps update on different timelines 
  • API changes and updates

Suddenly, instead of working on your next course script or lead magnet, you could find yourself playing the role of IT manager trying to get a solution in place.

A broken integration could cause a poor user experience or possibly force you to delay a launch. This can impact your marketing campaigns, sales, revenue, and your overall performance.

But, by working within one platform to manage multiple aspects of your business, you’re less likely to experience these issues.

Avoid distractions

Sometimes, business administration tasks like researching platforms and figuring out integrations feel productive. But, often it’s just productive procrastination, because it takes away from the real work that drives revenue. 

Intentionally putting blinders on by working within one platform can allow you to avoid distractions. Instead of researching options, stressing about making the right choices, and learning additional platforms, you can streamline your administrative tasks. 

Kajabi Hero Nicole Wipp says, “I don’t use any integrations and I run two businesses that make well over six figures. I say start with nothing, see how far you can go and what you can make, only add if it is absolutely necessary. Most of the time it’s just an expensive distraction otherwise.”

Making the most of a comprehensive tool can allow you to re-dedicate your focus to providing great content for your clients and promoting your knowledge products

Get support from one place

Have you ever reached out to customer support only to have the agent unable to help, because they say the issue is with something else? Maybe your internet is being slow, but then the internet provider blames your computer. Even if that’s the case, you’re nowhere closer to solving the problem and just wasted valuable time.

Trying to coordinate support from two or more service providers can be challenging. They may not be able to diagnose where the problem is or point fingers to the other tool. And unfortunately, this is all too common when you’re trying to coordinate tasks that involve multiple technology platforms.  

With an all-in-one platform, if you do experience issues, you can go to just one place for customer support. 

At Kajabi, we have 24/7 support and a comprehensive help center. We understand how all of the elements of the platform and your business work together. This allows our team to help you get back to your main work sooner.

Keep your operation lean

Very large or enterprise companies often have sufficient need for individualized platforms for different areas of their businesses. But most knowledge entrepreneurs have five or fewer people on the team. That means every dollar or hour spent developing your business really counts. 

Sticking to an all-in-one platform can help you keep your operation lean. That can free up your time and budget for other initiatives. 

Kajabi consultant Christina Haftman of Creating Digital Assets says, “You can run an online business with Kajabi alone. You do not necessarily need any non-native integrations. It really depends on your business and some of the other software we grow into needing. In the beginning, focus on the basics and keeping things lean.”

Why you should choose Kajabi as your all-in-one platform 

A singular platform enables you to move away from cobbling together tools that were likely not designed to work together. 

With Kajabi, you get more than just a comprehensive platform. It’s designed to support the unique needs of knowledge commerce entrepreneurs. You get course creation, assessment tools, and membership communities as part of the same framework where you can manage other aspects of your business. 

Kajabi has tens of thousands of Heroes using our platform. In 2020, customers brought in over $800 million in payments on Kajabi, and the average Hero made $6,100 a month in revenue. We’ve helped many people launch and manage successful six- and seven-figure businesses. 

Still researching? Check out our head to head competitor comparisons:

Kajabi vs. Teachable

Kajabi vs. Thinkific
Kajabi vs. Podia

Getting started with Kajabi

Ready to start or grow your knowledge commerce business? Start your 14-day free trial of Kajabi now. 

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