Girls That Invest: Building a 7-Figure Investing Community

Simran Kaur is on a mission to make investing accessible for women around the world. As the founder of Girls That Invest, Simran has created a global community and financial literacy company that breaks down the barriers in the male-dominated world of finance by making investing less intimidating and more relatable. 

Girls That Invest has one of the top global business podcasts, one of the world’s largest investing newsletters for women, a best-selling book, and an online investing course taken by thousands of women.

Here’s a snapshot of her success:

• Earns over $1M in annual revenue 
• Has generated over 10 million podcast downloads 
• Taught over 7,000 women how to invest through her online course 

The Challenge: Diversifying Channels For Long-Term Growth

Girls That Invest has an audience of over half a million across TikTok and Instagram, and authentic content has been key to that growth. While the brand has to stay on top of the algorithm and incorporate social trends into its content to stay discoverable, diversification has been crucial for Girls That Invest’s growth and something Simran recommends all creators focus on. 

“Don’t rely solely on one platform,” she says. “Social followings are fickle. Use social media to drive traffic to platforms you control, like a website, newsletter, or paid community.” She adds, “We’ve built a strong email list through our newsletter, ‘Stock Market Tea,’ and focus on creating products we fully own, like our courses.”

As Simran and her team prioritized their own digital products, they needed a reliable platform to host their courses. The platform needed to be consistent with the brand they built on social so they could easily establish a relationship with their audience. 

“We wanted to be able to figure out a way to host our course on a white-labeled platform that continued to innovate with the times,” she says. “Something that grew as our audience and, thus, our needs grew.”

After trying a combination of various platforms for email marketing, course hosting, and community management, Simran felt the tools were chaotic to manage and sought a way to consolidate everything.

The Solution: Switching to a Seamless and Supportive Platform

After learning about Kajabi from her mentor, Sophia Amoruso, as well as other creators who praised its ability to scale businesses, Simran decided to make the switch. 

She was immediately impressed with how intuitive the platform was. “It didn’t require a lot of technical knowledge to get started,” she recalls. “And the support team was incredibly helpful. It took us less than 24 hours to move our content over.”

Simran also appreciated the all-in-one aspect, which gave her confidence to run the business smoothly. 

“I could manage the website, products, marketing, and customer relationships from one dashboard,” she says. “More importantly, as a business owner, it was easy for my team to understand and use. Software that is intuitive with a great user experience is a top priority as our business expands.”

Results: Increasing Membership by 50% and Earning $1M

Since switching to Kajabi, Girls That Invest saw its cohort level increase by 50%. Simran believes this boost in business was due in part to Kajabi’s sleek interface and easy payments page. 

“[With Kajabi], we can manage everything—from course launches to customer relationships—in one place, allowing me to focus more on content creation and community building.”

Girls That Invest earns over $1M USD in revenue annually. While a small portion of its revenue comes from social ads, the majority comes from digital products like its investing masterclass, where it retains full ownership of the profits using Kajabi. 

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“It’s easy to chase likes and views because they feel like instant validation,” says Simran. “Social media should be used to showcase a great idea, but don’t build your business on shaky foundations.” She adds, “Kajabi allows us to fully own our digital products; more importantly, it saves us time so that we can focus on what really drives our growth, which is creating really good content that turns into really good value adds for our customers.”

Looking Ahead: Developing New Offerings

As the business continues to flourish, Simran and her team want to increase community engagement and provide more opportunities for connection and learning. They plan to grow their platform to reach a broader audience, expand the Girls That Invest content to cater to different needs, and build collaborations to support their mission of promoting financial education. 

“We look forward to developing new offerings and continuing to have a positive impact in the areas we serve while staying aligned with our core values,” says Simran.

What began as a goal to teach more women about investing has grown into a global financial literacy company that earns seven figures annually. Simran’s advice for creators aspiring to reach the same levels? Start before you’re ready. 

“Don’t wait for everything to be perfect—start now, learn as you go, and make adjustments along the way,” she says. “I launched my first cohort through Girls That Invest with no course prepared; I only pre-sold it to see if there was any interest. To my surprise, we had 500 students sign up! I thought it would be 50! The lesson? Focus on building a strong relationship with your audience.”

Ready to scale your community and course business? See how Kajabi’s all-in-one platform can help.