Jenny Jaucian: Building a Six-Figure Fitness Brand

Jenny Jaucian is a health, fitness, and weight loss coach for women, and the creator behind her eponymous fitness brand, Jenny J Fitness. Jenny’s goal is to help women break free from the fad diets, learn to love themselves at every part of their journey, and make living a fit lifestyle fun. She does this through at-home workouts, nutrition coaching, and her membership community, EmpowerU.

Here’s a snapshot of her success:

• Built an audience of nearly 800K across social
• Consistently earns six-figures in revenue annually 
• Generates over $10,000 per month on Kajabi 

The Challenge: Stepping Into Entrepreneurship 

Before she started Jenny J Fitness, Jenny spent her career working for a celebrity fitness trainer. Not only did this experience help Jenny discover her talent for teaching fitness classes, but it also gave her a firsthand look at how to build a fitness brand. 

“I was inspired by [the fitness trainer’s] career,” Jenny recalls. “I didn’t know what entrepreneurship was at the time. I didn’t know that you could literally create your own business from scratch, but it sparked this desire for me to do it myself because I felt like there was something more in me that I could bring into the world.” 

After several years of teaching classes every single day at the trainer’s studio, Jenny realized this wasn’t sustainable. She wanted to find a way to scale her fitness talent without working on someone else’s schedule and spending all of her time at a gym. 

At the time, Jenny followed Chalene Johnson, a fitness entrepreneur who also had a business where she helped aspiring entrepreneurs. 

“I ended up following her for fitness originally, but then I started following her as a business mentor, and she basically taught me how to run an online business,” says Jenny. “She was using Kajabi, so that's how I discovered the platform, and that's kind of how it all started.”

The Solution: Setting Up a Platform For Owned Content

Prior to using Kajabi, Jenny had built a following on social media. She relied on Instagram, YouTube, and Facebook to help get her fitness content in front of the right people — but she quickly realized that wasn’t a sustainable way to build her business. 

“A lot of people think that they should start their business on Instagram,” says Jenny. “My business mentor, Shalene Johnson, told me that you can't build a viable business on a social media platform because it can be thrown away, it can be deleted, it can be hacked into. I learned very early on that social media is just the vehicle to bring people into your actual business.”

Jenny also explored using Vimeo for her fitness video content, but realized that it didn’t offer any of the features she needed to actually run an online business. 

“Vimeo was just a place to put my workout videos, but that was it,” she recalls. “There was no email marketing, there were no funnels, there was no way to truly connect with your audience members.”

Results: Scaling to Six Figures 

Jenny J Fitness now earns six-figures annually since being on Kajabi. The platform is her largest source of revenue, compared to social channels and brand partnerships. 

“I have less than a hundred dollars a month coming in from my YouTube,” says Jenny. “I'll do partnerships here and there with brands on my Instagram and TikTok, but those are one-off situations and they're not reliable. On Kajabi, I'm consistently making over $10,000 a month.”

Jenny uses Kajabi for community, online courses, analytics, funnels, and email marketing. She also uses the branded mobile app, which is an all-in-one mobile app that enables creators to use their own name, content, and branding. 

In addition to being able to run every part of her business, Kajabi has also helped Jenny move away from selling her time as a personal trainer and step fully into her role as a creator. 

“Before Kajabi, I was literally trading time for money,” she says. “And after Kajabi, I was able to exponentially scale my time and energy. I could do one workout video and deliver it to hundreds of people through group coaching workshops so I could coach more people at the same time.”

Looking Ahead: Prioritizing Owned Content 

As Jenny grows Jenny J Fitness, she wants to continue investing in her own content and community versus investing in social media. 

“I have 720,000 followers on TikTok and I'm making zero money from it,” says Jenny. “I’m proof that you can have a huge following, you can have a lot of engagement, but it does not always translate to revenue.”

Jenny emphasizes the importance of owning your content as a creator and setting up platforms like Kajabi to be able to 

“It's super important to own your content and own your business on a platform like Kajabi versus just having a social media platform,” she says. “Having a place where you can bring your customers is great because it eliminates distraction, it eliminates overwhelm, and it creates a hub for your content to live, and that's what creates a really solid business.”

Ready to own your content like Jenny? See how Kajabi can help you build and scale an online business.