Let's build a creator economy that works for EVERYONE
Creators are putting in the work, yet many are struggling to make a living. It’s time to face the reality of the creator economy and build something that truly supports creators, not just social platforms.
THE REALITY OF REVENUE SHARING
Social platforms make billions from revenue sharing. Yet, most creators earn less than $1,000 a month(1). Something’s off.
How Can Creators Build Real Income Without Relying on Revenue Shares?
“A small portion of my revenue comes from ad revenue. It’s great to have in the background, but I would never rely on it as my main income stream. Building an email list, a text list, and a digital business are all things that have allowed me a lot of freedom from the algorithms and social platforms. It allows me to be more free creatively and make the content I want to make.”
THE REALITY OF VIEWS
Creators are chasing algorithms to chase views to chase ad revenue. The reality is, views don’t grow a business—customers do.
Viral Isn’t Viable. How can creators Build a Business That Lasts?
“It’s easy to chase likes and views because they feel like instant validation. Social media should be used as a way to showcase a great idea, but you can't build your business on shaky foundations. Kajabi allows us to fully own our digital products. More importantly, it saves us time so that we can focus on what really drives our growth, which is creating really good content that turns into really good value-adds for our customers.”
THE REALITY OF SOCIAL PLATFORMS
Creators are trading their independence for the illusion of instant fame, missing out on true ownership.
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Why Gamble on a Platform When You Can Bet on Yourself?
“It sounds cliche but true: don’t put all your eggs into one basket. You have to prioritize expanding your business beyond social platforms. If TikTok were to disappear tomorrow, I would be disappointed, but I would not feel like my business was going to crumble because of it. Kajabi creators can feel empowered knowing their business is actually theirs.”
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YOU HAVE AN AUDIENCE. NOW BUILD YOUR BUSINESS.
Learn how to transition from relying on social platforms to building an independent business with Creator Class. This free, expert-designed program is crafted by top creators with decades of experience, nearly 20 million followers, and over $130 million in revenue on Kajabi. Creator Class is specifically designed to help creators build and scale their businesses with proven, actionable strategies. Best of all, it’s 100% free—no strings, no trials, just expert guidance to help you succeed.
The future belongs to creators, and we’re helping them own it.
The reality is social platforms were never meant to be places where people built sustainable businesses. Creators, who are increasingly seeing themselves as business owners, need specific tools to build and monetize their content to give them true ownership over their livelihoods, enabling them to build a life around what they know and love.
Grow your audience on social platforms, but build your business on Kajabi, where you truly own the value you create."
We believe the people who create the value should reap the rewards.
The reality is social platforms were never meant to be places where people build sustainable businesses. Creators, who are increasingly seeing themselves as business owners, need specific tools to build and monetize their content to give them true ownership over their livelihoods, enabling them to build a life around what they know and love.
Grow your audience on social platforms, but build your business on Kajabi, where you truly own the value you create.
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Kajabi HELPS creators EXPAND beyond social platforms.
The future of the creator economy depends on reducing reliance on social platforms and building more independence for creators. With Kajabi’s tools, you can diversify your income streams by creating, selling, and scaling your products—while keeping 100% of what you earn and gaining full control over your business.
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Sources
Understanding Our Research Sources
(1) The Realities of the Creator Economy Study, Kajabi, 2024. Kajabi conducted a 15-minute survey with 500 US-based online creator businesses Aug 21 to 27, 2024. Qualtrics provided the respondent sample, and the margin of error was ±4% with a 95% confidence level.
(3) "How Much Money Do You Get Per View on YouTube? (2024 Stats)", Thinkific, 2024
(4) Kajabi First-Party Data
(5) "How Much Does TikTok Pay? (+Free Calculator)", Influencer Marketing Hub, 2024
(6) Creator Report 23, Linktree, 2023
(7) Kajabi State of Creators Report '24.
(i) "Worldwide advertising revenues of YouTube from 2017 to 2023", Statista, 2024
"Instagram Statistics", SendShort, 2024
"Reports suggest TikTok revenues up 40% to $120bn in 2023", WARC, 2024
"TikTok sunsets its $1 billion creator fund", EMARKETER, 2023
(ii) "Worldwide advertising revenues of YouTube from 2017 to 2023", Statista, 2024
"Instagram Statistics", SendShort, 2024
"Reports suggest TikTok revenues up 40% to $120bn in 2023", WARC, 2024
(iii) "Worldwide advertising revenues of YouTube from 2017 to 2023", Statista, 2024
"How Much Do YouTubers Make?", Influencer Marketing Hub, 2024
(iv) "Reports suggest TikTok revenues up 40% to $120bn in 2023", WARC, 2024
"Key TikTok Content Creator Salary Statistics Revealed in Latest Study", WifiTalents, 202
(v) The Realities of the Creator Economy Study (1), Kajabi, 2024
Kajabi First-Party Data