Let's build a creator economy that works for EVERYONE

Creators are putting in the work, yet many are struggling to make a living. It’s time to face the reality of the creator economy and build something that truly supports creators, not just social platforms.

Revenue Made By Social Platforms⁽ⁱ⁾

Amount They paid out to creators⁽ⁱ⁾

Creator Class Revenue Sharing Views Social Platforms

Kajabi Creator Class, Online Courses for Creators, Community Building, and Payment Solutions

YOU HAVE AN AUDIENCE. NOW BUILD YOUR BUSINESS.

Learn how to transition from relying on social platforms to building an independent business with  Creator Class. This free, expert-designed program is crafted by top creators with decades of experience, nearly 20 million followers, and over $130 million in revenue on Kajabi. Creator Class is specifically designed to help creators build and scale their businesses with proven, actionable strategies. Best of all, it’s 100% free—no strings, no trials, just expert guidance to help you succeed.

Start Learning For Free →

Juston Welsh, Business Strategist, Kajabi Hero

Natalie Ellis, Founder of Bossbabe, Kajabi Hero

Dominique Broadway, CEO of Finances Demystified

THE REALITY OF REVENUE SHARING

Social platforms make billions from revenue sharing. Yet, most creators earn less than $1,000 a month⁽¹⁾. Something’s off.

CREATORS CREATE WHILE PLATFORMS PROFIT.

Despite creators building the value, platforms are the ones reaping most of the financial rewards.

Nearly 50% of creators Earn Less Than

$10K

In a single Year⁽¹⁾

For Every $100 TikTok Earns, Creators make Just

$6.25

That’s Not even close to a fair share⁽ⁱⁱⁱ⁾

Nearly a Quarter of creators Grind For

2YRS

Before seeing a single dollar. that’s 730+ days without a paycheck⁽¹⁾

Percentage of Revenue that Creators Keep

Instagram⁽²⁾

55%

YouTube⁽³⁾

100%

Kajabi⁽⁴⁾

How Can Creators Build Real Income Without Relying on Revenue Shares?

“A small portion of my revenue comes from ad revenue. It’s great to have in the background, but I would never rely on it as my main income stream. Building an email list, a text list, and a digital business are all things that have allowed me a lot of freedom from the algorithms and social platforms. It allows me to be more free creatively and make the content I want to make.”

Matt Steffanina

Founder of DNCR Academy

BUILT A 7-FIGURE BUSINESS USING KAJABI

Content Creator Platform, Online Courses, all in one platform for creators, kajabi

THE REALITY OF VIEWS

Creators are chasing algorithms to chase views to chase ad revenue. The reality is, views don’t grow a business—customers do.

VIEWS DON’T PAY THE BILLS.

For every viral video, platforms cash in. And creators? Not enough to sustain a creative vision.

a single TikTok view is Only Worth on average

$0.00004

That’s a fraction of a cent⁽⁵⁾

Kajabi Creators Can earn

$100K+

by converting 350 customers⁽⁴⁾

On Average, Kajabi Creators earned

288%

More than

YouTube Creators

357%

More than

TikTok Creators

577%

More than Instagram
Creators

with 1000 subscribers Annually^(v)

Viral Isn’t Viable. How can creators Build a Business That Lasts?

“It’s easy to chase likes and views because they feel like instant validation. Social media should be used as a way to showcase a great idea, but you can't build your business on shaky foundations. Kajabi allows us to fully own our digital products. More importantly, it saves us time so that we can focus on what really drives our growth, which is creating really good content that turns into really good value-adds for our customers.”

Simran Kaur

Founder & Investor

BUILT A 7-FIGURE BUSINESS USING KAJABI

THE REALITY OF SOCIAL PLATFORMS

Creators are trading their independence for the illusion of instant fame, missing out on true ownership.

CREATORS ARE RENTING, NOT OWNING.

You're investing in a platform you don't own. If it changes or goes away, you lose everything and have to start over.

There are 200 million creators on social platforms...

Own their channel⁽⁶⁾

Kajabi Creators Own

100%

of their audience, their content,  and their revenue

42%

of high earning Creators Would lose $50k+ / year If They lost access to YouTube⁽⁷⁾

38%

of high earning Creators Would lose $50k+ / year If They lost access to Instagram⁽⁷⁾

37%

of high earning Creators Would lose $50k+ / year If They lost access to TikTok⁽⁷⁾

Why Gamble on a Platform When You Can Bet on Yourself?

“It sounds cliche but true: don’t put all your eggs into one basket. You have to prioritize expanding your business beyond social platforms. If TikTok were to disappear tomorrow, I would be disappointed, but I would not feel like my business was going to crumble because of it. Kajabi creators can feel empowered knowing their business is actually theirs.”

Jessica Hawks

Online Business Coach

BUILT A 7-FIGURE BUSINESS USING KAJABI

The future belongs to creators, and we’re helping them own it.

We believe the people who create the value should reap the rewards.

The reality is social platforms were never meant to be places where people build sustainable businesses. Creators, who are increasingly seeing themselves as business owners, need specific tools to build and monetize their content to give them true ownership over their livelihoods, enabling them to build a life around what they know and love.

Grow your audience on social platforms, but build your business on Kajabi, where you truly own the value you create.

Ahad Khan

CEO of Kajabi

Kajabi HELPS creators EXPAND  beyond social platforms.

The future of the creator economy depends on reducing reliance on social platforms and building more independence for creators. With Kajabi’s tools, you can diversify your income streams by creating, selling, and scaling your products—while keeping 100% of what you earn and gaining full control over your business.

Online Courses

Transform your knowledge into polished, profitable online courses with customizable templates and intuitive design tools.

Learn More →

Coaching

Deliver customized, impactful coaching programs to your customers with built-in live videos, calendar integrations, and collaborative notes.

Learn More →

Communities

Own your audience with Communities. Create a space where your members can meet, connect, and grow with you.

Learn More →

Newsletters

Convert your social followers to subscribers, and your subscribers to paying customers. Drive ongoing connection, engagement, and revenue.

Learn More →

Memberships

Bundle your offering and drive recurring revenue through subscriptions.

Learn More →

Podcasts

Unlock your podcast's full potential. Start a subscription and publish to every podcast app there is.

Learn More →

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Sources

Understanding Our Research Sources

(1) The Realities of the Creator Economy Study, Kajabi, 2024. Kajabi conducted a 15-minute survey with 500 US-based online creator businesses Aug 21 to 27, 2024. Qualtrics provided the respondent sample, and the margin of error was ±4% with a 95% confidence level.

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(2) "How much money TikTok and Instagram share their revenue with creators in 2023? (and other social platforms)", INSG, 2023

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(3) "How Much Money Do You Get Per View on YouTube? (2024 Stats)", Thinkific, 2024

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(4) Kajabi First-Party Data

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(5) "How Much Does TikTok Pay? (+Free Calculator)", Influencer Marketing Hub, 2024

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(6) Creator Report 23, Linktree, 2023

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(7) Kajabi State of Creators Report '24.