Lindsay Bowden: Turning a Teaching Career Into a 7-Figure Business
Lindsay Bowden is a former high school math teacher turned full-time online business owner. Through her business, she helps moms and teachers create and sell their own digital products that sell on autopilot so they can build a life they love.
Here’s a snapshot of Lindsay’s success:
- Earned over $1.6M in revenue from digital products
- Helped over 4,000 students
- Grown social media audience to 30,000
The Challenge: Building a Business From Scratch
In 2019, Lindsay, a former teacher, was pregnant and wanted to find a way to stay home with her newborn when the time came. So she decided to take what she knew best — her teaching experience — and turn it into digital products.
She started by creating printables and lesson plans for other teachers. After seeing success with her digital products, she created her first online course called The Resource Academy, which trains teachers how to create their own activities and worksheets.
“When I was a teacher, we didn’t have a textbook, so I was forced to create my own materials,” she recalls. “I knew other teachers needed to learn this as well, so I created a course.”
The challenge she ran into was finding a seamless way to run her business tools as the business grew — from managing her email list and landing pages to implementing payment processing.
“I knew with other tools, I’d have to piece together multiple programs and use Zapier to connect it all,” she says. “I wanted something more simple and streamlined.”
The Solution: Building an Online Business on Kajabi
Lindsay learned about Kajabi from creators Amy Porterfield and fellow teacher entrepreneur Kayse Morris.
“I trusted them and knew they loved Kajabi, so I knew I would love it, too.”
She chose to go with Kajabi before trying any other tools and quickly learned her way around the new tech thanks to the platform’s video tutorials. Kajabi allowed her to easily set up her first online course (and all of her other programs since then), within just a few months.
The Results: Earning Over $1M in Revenue Using Kajabi
Lindsay now uses Kajabi for everything: all of her online courses, her email service provider, landing pages and sales pages, payment processing, data, and for smaller ticket offers like her PDF playbook and mini courses.
One of her favorite parts about running her creator business on Kajabi is that it’s easy to use for her customers. The organization and customization inside her programs has been critical for a seamless customer experience.
Plus, having her email service provider, courses, and landing pages all in one place has helped Lindsay scale her business to 7-figures.
“Because I started with Kajabi since the very beginning, all of my profit and sales comes from Kajabi!” says Lindsay. “I earn multiple 6 figures a year, and have helped over 4,000 people.
"In 5 years and over 1M in revenue, I haven’t had the need for many other programs — that tells you how robust Kajabi is!”
Looking Ahead: Growing in Business and Life
As Lindsay continues to help more teachers, her goal is to continue to scale. “I’d love to serve over 5,000 people while also having plenty of time to be present with my kiddos,” she says. “That’s what’s most important, and that’s why I left the classroom to start this business in 2019!”
Lindsay’s advice for other entrepreneurs is to do your research before launching — but don’t let perfection get in the way.
“Make sure to do market research and choose a course topic that people will actually buy,” she says. “Beta launch the program before even finishing it. Accept that imposter syndrome happens to everyone, but just keep moving forward. And as my fave business coach, Rachel Ngom, says: ‘Take messy action!’”
Lindsay’s Playbook For Creating and Selling Digital Products
Want to earn 7-figures from selling digital products like Lindsay? Follow the NAPS Framework: the exact process she used to earn over $1M from digital products she created during nap time.
Niche: Choose a profitable digital product niche.
Audience: Build an engaged audience of customers.
Product: Create an irresistible digital product.
Sell: Build an automated system to sell your product on autopilot.
Lindsay’s story is a great example of how you can turn your knowledge into a profitable business. See how Kajabi can help you scale to 7-figures through digital products and online courses.
