Matt Cama: Building a 7-Figure Coaching Business With Love

Matt Cama is a dating coach who is dedicated to helping people attract their dream partner and teaching them how to have a healthy and loving relationship through a biblical lens. After merging businesses with his wife, Kelley, who’s also a dating and relationship coach, the duo provides transformational experiences that guide women from being single to marrying their dream partner. Having success growing a 7-figure dating coaching business, Matt also helps other coaches start and run their coaching businesses. Here’s a snapshot of Matt’s experience:

• Built a social audience over 900K 
• Earned over $1.5M in revenue in the last few years 
• Have helped over 10K women

The Challenge: Piecing Together Too Many Tools 

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Matt found his way into the dating niche organically. At one point, dating and relationships had been the areas of his life where he faced the greatest challenges, he says. 

“After experiencing the pain of infidelity, I committed myself to healing and immersing myself in everything I could learn about building healthy, lasting relationships,” Matt recalls. “As I began sharing my journey and insights on social media, the response was overwhelmingly positive, with people deeply resonating with the content.”

That’s when he knew he could use his own experience to help other people who were also struggling with the challenges of dating and relationships.

Matt has been in business for over 13 years. And in that time, he struggled with integrating multiple platforms to offer various courses, track payments, send emails, build community, and — most importantly — effectively communicate with his clients. 

“Managing all the moving parts was chaotic, costly, and time-consuming,” he says. 

Matt tried a combination of tools over the years, including ClickFunnels, LeadPages, AWeber, SendOwl, and many more. But he didn’t like how complicated it was to integrate everything and having to pay for so many different services. 

The Solution: Focusing Less on Tools and More on Business 

Matt first learned about Kajabi from fellow creator and coach, Brendon Burchard, around 10 years ago.

“I went through one of his courses hosted on Kajabi and absolutely loved the experience,” he recalls. “As a customer, that positive experience motivated me to try the platform for myself.”

Kajabi’s all-in-one approach and strong reputation gave him the confidence he needed to try it for his own business. Matt was first impressed by how user-friendly and cohesive the platform was.

“Once I started using Kajabi, I quickly saw how it eliminated the need for multiple tools,” he says. “It made managing my business more efficient and allowed me to focus more on serving my clients instead of managing the backend.”

Results: Earning over $1M in Revenue 

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Matt now uses Kajabi to host all of his and Kelley’s online courses, process payments, and manage email marketing. He also uses the platform to create landing pages for webinars and set up affiliates for his courses. 

In the last few years, Matt has generated over $1.5M in revenue. Matt and Kelley have recently merged their coaching businesses and are on track to have their first multi-six-figure year this year. 

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Looking Ahead: Expanding Multiple Businesses on Kajabi 

While Matt took a break from business coaching while he and Kelley merged their dating businesses, he’s looking forward to refocusong on that side of his business now that the dating side is running smoothly. 

“I’m passionate about helping others grow their businesses, and my goal is to continue building both our dating company and my business coaching programs,” he says.

However, despite the business success he’s seen in recent years, his partnership is what he’s most proud of.

“It’s not the 7-figures, the hundreds of thousands of followers, or anything like that,” says Matt. “It’s the fact that I’ve I merged my business with my beautiful wife, Kelley, and now I get to work with people all around the world with her by my side. It’s such a blessing to get to do what I do with her along the way.”

Matt’s 6 Pillars To Create, Fill, and Run Your Online Coaching Business

Whenever Matt works with his business coaching clients in his Online Coach Academy or full-time coach program, he takes them through his 6 core pillars framework. Here is a breakdown of how it works:

1. Get Clarity on Your Dream Client: Before you can begin to attract clients, it's essential to have crystal-clear clarity on who your dream client is. Understanding their pain points, desires, and challenges allows you to create content and offers that speak directly to their needs.
2. Create an Irresistible Offer: Once you have clarity on your dream client, the next step is to create an irresistible offer. This offer must provide a solution to their primary pain points and be something they cannot pass up. Whether it's a coaching program, a course, or a lead magnet, the key is to make it highly valuable and relevant.
3. Attract and Grow an Audience: Now that your offer is set, it's time to focus on attracting and growing an audience. Use organic or paid methods like social media, email marketing, or collaborations to connect with your dream clients and build a community of followers who are interested in what you have to offer.
4. Market Your Irresistible Offer: With an audience in place, the next step is to actively promote your irresistible offer. Share stories, provide testimonials, and highlight the transformation your clients will experience. This is where consistency and strategic marketing come into play.
5. Sell Your Irresistible Offer: The most critical moment in your coaching business journey—closing the sale! Once you've marketed effectively, you'll need a streamlined process to convert leads into paying clients. Whether through webinars, discovery calls, or sales pages, ensure the buying process is smooth.
6. Coaching and Delivery: After the sale, it’s time to deliver on your promises. This is where you'll coach your clients, provide immense value, and help them achieve the desired results. Focus on overdelivering and refining your coaching process to ensure your clients leave satisfied and desire to recommend you to others.

Ready to start your 7-figure coaching business? See how Kajabi can help you build an online business from scratch.