6 ways to scale your business with Kajabi

Are you looking to grow your business? Perhaps you’re considering adding a digital element to add on to your physical business. Or, perhaps you’re at a growth threshold but limited by your existing tech stack. 

Whichever position you’re in, you can use Kajabi to scale your business.

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How can you better scale your business with Kajabi? 

Kajabi enables you to grow your business by providing you with a suite of tools to manage and market your business in one app.

These tools include

• a website builder that gives you amazing-looking sites without having to hire a designer
• email marketing that makes it easy to stay in touch and nurture leads
• product analytics to help you gain critical customer insights
• a CRM to easily manage your leads and customers
• and more. 
  

These empower you to be more strategic, efficient, and productive. This empowers you to reach your business goals.

Let’s dive into some ways that Kajabi can help you scale your business.

Add knowledge products to an existing business

Lots of Kajabi Heroes have businesses that sell other products or services in addition to their knowledge products. Many did not start in knowledge commerce originally, but instead added that element on to their businesses to diversify.

Scaling your business with Kajabi is a great way to increase revenue with a minimal investment. To scale a physical business may mean investing in a new storefront, hiring dozens of staff, or purchasing new equipment. That adds up.

But, to scale with knowledge commerce, you can get started with your computer and just one software membership. 

For example, Kajabi Hero Dr. Chrystal de Freitas is a pediatrician who founded Healthy Chats. She’s now retired from pediatrics, but worked as both a medical doctor and knowledge entrepreneur. Adding this online element helped her scale by meeting the needs of parents and their children virtually. 

Offer a new type of knowledge product

If you already offer some kind of knowledge product, offering a different type is a natural next step for expansion. Maybe you already offer courses, but can add on an eBook, membership community or coaching program. 

By providing different options, you can meet more consumer preferences and perhaps convert more sales. 

With Kajabi, you get a website builder with forum functionality. Considering starting a membership community? Check out this blog post on how to build online community around your brand. 

Or, if you’re interested in coaching, that can be another way to increase revenue.

Use Kajabi Blueprints to save time

Scaling any business requires finding more efficient ways to complete tasks to make room for growth initiatives. 

Kajabi includes a product generator, which provides a framework for your online course, mini course, drip course, or coaching program. You can customize by adding or removing modules to fit your vision. This saves you time by giving you a solid starting point for your knowledge product.

Kajabi Hero Cori Zeuli of Your Core Solutions says, “I absolutely love the product Blueprints! Setting up products is so much easier to visualize having shell pages already set up.” 

Optimize with sales funnel Pipelines

Creating a compelling sales funnel that converts takes time and skill. Or, you may have to rely on trial and error.

With Kajabi’s Pipelines, you can access pre-built sales funnels to help you nurture your audience. This way you can bypass the guesswork and stick to using a method that’s proven to work. 

Pipelines help you scale by optimizing your performance. This may come in the form of improved sales or email engagement rates. And, Pipelines automates the work, freeing up your time to work on other initiatives that will help your business grow.

Use Kajabi templates to improve your performance

Kajabi has website, landing page, and email templates that are designed to perform well. We’ve put in the design work to craft attractive and user-friendly templates that will impress your website visitors and email subscribers.

But, you’re not limited to the templates - you can customize them with different colors, fonts, images, and content blocks. You have the flexibility to make your online presence and messages match your branding. 

Templates are a fantastic jumping-off point that can save you time and allow you launch new campaigns faster. We’re working to consistently add more options to the library as well. 

Improve your email marketing 

Another way that Kajabi can help you grow your business is by providing an integrated email marketing mechanism. 

Kajabi makes it easy to capture email addresses from website visitors, then store them in a CRM, and market to them via email. You can segment them with 50 custom fields. Kajabi email marketing includes automations that speed up your administrative work as well. 

Kajabi’s email marketing offers an intuitive visual editor, templated email campaigns and automatic subject line validation. These make it easy to quickly fire off high-quality emails. 

We make it easy to grow and utilize your email list of up to 100,000 contacts. An added bonus is that the cost of Kajabi often costs less than just an email marketing subscription alone. The value is hard to beat.

How to get started with Kajabi

Kajabi helps you scale your business by providing you with a vast suite of tools, all in one place. We can help you save time on business management so you can get back to work on creating your knowledge content. 

Because everything works together, you don’t need to worry about the growing pains of integrations or migrations. Those can impact performance and ultimately, the bottom line.

Ready to grow your business with Kajabi? Sign up for your free 14-day trial to get hands-on experience with all of the tools. 

Plus, during your trial and Kajabi membership, you have access to Kajabi University. We have dozens of resources available to support you through your business growth. Check out videos on Kajabi-specific topics, and general business topics.