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How to price an eBook and online worksheets

Create Your Product
How to price an eBook and online worksheets
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Knowledge is power, but it’s also a great way to earn a passive income! If you’re experienced and knowledgeable about a certain subject, interest, or industry, now is a prime time to start designing worksheets and selling ebooks. In May 2021, the Association of American Publishers reported that eBooks made up 12.6% of consumer book purchases, up from 9.3% in November 2020, showing massive growth in just a few months.

But once you have created your eBook or downloadable worksheet, how do you price it right to generate a healthy return on investment? Well, in this article, we’re going to explore the best length for an eBook, how to design worksheets that people want and how to price your digital content so that it sells well online. So, grab yourself a cup of coffee, and let’s get started!

eBook Price Comparison - How To Sell An eBook

According to recent data, the most commonly purchased eBooks cost between $2.99 - $3.99. But the amount you sell an eBook for depends on three factors; purpose, context, and length. 


Some eBooks are created as lead generators. Perhaps you’re giving a customer a taste of what’s to come in a series of ebooks or using it to generate interest in your business, services, or products. In this case, it doesn’t need to be too long.

Most publishers consider a novel as 50,000 to 110,000 words. But, suppose you’re writing a ‘self-help’ book or a children’s book. In this case, the word length would be considerably less, but this also needs to reflect the price you sell the book for. The price should be attractive to your unique target audience and add value to the reader. 


If your eBook contains scientific research, case studies, data analysis, strategies, diagrams, and tips, you should charge accordingly. This information is highly valuable, and if you know your target audience will appreciate the context of your eBook, it’s more about quality over quantity.

The price can also depend on whether you already have an established online audience who is ready to purchase it. Established course creators, eBook authors, or well known industry leaders can price their digital content much higher than a new seller who is launching their first book.


Generally speaking, the longer the book, the more you should charge as an eBook author. But, if you’re not sure, it’s always best to research the market, scope out the competition, and price accordingly. Sometimes it is better to price slightly lower as a new seller to generate a following, and then your next online worksheet or eBook can be slightly higher in price.

If you’re ready to get started producing your eBook, check out our article about 14 easy tools to create eBooks.

Designing Worksheets That People Want To Buy 

For some people, writing a whole eBook can seem a bit daunting at first, so let’s talk about designing worksheets too.

Online worksheets cover a wide range of subjects and are created for many different reasons. Ideal for anyone new to selling their knowledge online, online worksheets can be created faster than writing an eBook and are in high demand.

There are worksheets to help educate children, improve logical thinking and simplify complex maths equations. Some people enjoy designing worksheets that help brides-to-be plan their upcoming wedding, and other creatives publish worksheets to educate audiences on unique topics such as medicinal plants, digital marketing, and interior design.

If you are highly skilled and experienced in a particular subject, you can start designing worksheets to sell online. Here are a few helpful tips on designing worksheets that are attractive and engaging.

1: If you’re not confident when designing a worksheet from scratch, consider using a template. You could create a simple one in Word, Pages, or Google Documents. Or, you could find one on Canva, Etsy, or to use with Adobe InDesign.

2: Always create opportunities for audience engagement. To-do lists, idea generation boxes, and challenges help to involve the reader and make regular worksheets more interactive.

3: Make the worksheet downloadable in a number of formats. Some users will be downloading via a laptop, others to a smartphone device, so make the online worksheet accessible by having it available in PDF, PNG, Word doc format, for example. Check out our other blog post on how to sell PDFs online.

4: Use color combinations, graphics, and quirky elements to keep the reader’s attention. If the worksheet is educational and informative, make it eye-catching with interesting colors, bold patterns, and pictures. If the worksheet provides key information, turn it into a poster that could be hung on the wall to improve memory recall. This also adds value! 

So, how much should you charge for a downloadable worksheet? Well, this really depends on what you’re selling, how detailed it is, your unique elements, and your target audience online.

But as an example, an individual worksheet such as a lesson plan or teaching resource can cost as little as $1.50 to buy. But you can offer bulk orders, such as an entire year of lesson plans, for $50.

Jen Regan, a former teacher in the United States, did just that and managed to sell $100,000 worth of lesson plans. If you generated 10 sales per week for a 12 month lesson plan package priced at $50, over a year you would earn $24,000 in passive income! 

Lead Generation & Selling eBooks

We mentioned earlier about selling eBooks as a lead generator. This technique is a great way to drive relevant traffic to your business. Rather than rely on eBook sales as your main revenue stream, you can sell eBooks and online worksheets for a couple of dollars each and use this opportunity to capture data and build up an email database. 

Digital assets can not only free up your time as a professional or industry expert, but they also help attract potential customers to your business and increase your social media followers. To create a self-supporting marketing funnel, create an eBook or worksheet offering something your audience would value. You should choose to either entertain, inform, educate or inspire your audience to increase conversions, and require those interested in downloading the digital asset to follow you on social media or sign up to your email newsletter.

This gives you permission to contact them later and market your additional products or services. Since they’re already gaining something of value from you, they will be more inclined to respond to your email or support your brand and business online.

If you’ve been focused on building a platform and following, then creating digital assets might be a great way to generate a significant source of revenue and free up your time! If you’ve got an extensive mailing list of people who love everything you send, then it might be time to focus on giving your fans access to more of your great work. This digital marketing strategy is perfect if you are hoping to increase the sales of a higher-priced online course or coaching program, for example. 

Sell eBooks and worksheets with Kajabi

Kajabi makes it easy for you to sell your downloadable knowledge products while supporting your knowledge commerce business. You’ll get a website, payment processing, digital product hosting, email marketing, automations, and powerful analytics. Plus, you can sell online courses, membership sites, private podcast episodes, and host a coaching program all in the same platform.

Plus, we don’t take a cut of your sales. If you’re selling eBooks on other platforms, you know they can take a big chunk of your profits.

Check out all of what Kajabi has to offer in a free 14-day trial.

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