Kajabi vs. Passion.io: Complete 2025 Review – Which Platform Wins?

For course creators, deciding where to host your courses could make or break your success. 

The ideal online course platform must provide you with marketing and sales tools, the ability to build relationships with your audience, and tools to keep them informed of new releases, special discounts, and upcoming events. Not to mention the ability to actually create an online course.

It’s a tall order to fill for any online course platform, and it’s one that Kajabi and Passion.io approach differently. So, which one is right for your business? 

To help you determine which platform could be the best choice for your course, we’ll compare Passion.io vs. Kajabi in terms of their:

• Mobile app
• Sales funnels
• Landing pages
• Pricing

Let’s jump right in! 

What Is Kajabi?

Kajabi is an all-in-one platform that helps entrepreneurs and creators build, market, and sell digital products such as online courses, coaching programs, memberships, and podcasts — all from a single hub.

With Kajabi, you can easily craft a fully branded website, design marketing funnels, and engage customers. The platform supports video hosting, structured course modules, and interactive content to create a rich learning experience.

Kajabi’s features go beyond simple content delivery. Other key built-in features include:

• Email marketing
• Landing Pages
• Payment Processing
• Sell Courses and memberships either as one-time purchases or recurring subscriptions. 

Kajabi also empowers you to build a community around your brand with tools for forums and direct engagement. 

Its intuitive interface and seamless setup make it accessible to beginners and established businesses ready to scale. This centralized, web-based solution is designed for those who want to grow their digital brand with a platform that supports every step.

But is Kajabi’s robust, all-encompassing approach the best way to stand out in today’s crowded digital marketplace? We’ll find out.

What Is Passion.io?

Passion.io is a no-code platform that enables creators, coaches, and entrepreneurs to build and launch their own fully branded mobile applications across iOS, Android, and web platforms. It offers a comprehensive suite of tools designed to facilitate the creation and monetization of interactive content, including courses, coaching programs, and community engagement features.  

Passion.io’s mobile app builder works like a drag-and-drop website builder but for an app. It allows course creators to customize and brand their own online course mobile app.

It also includes many of the same features you’d find on online course platforms, such as: 

• Video hosting
• Course modules and lessons
• Interactive questionnaires and quizzes
• A built-in payment processor that allows for subscriptions or one-time purchases

Passion.io also includes community-building tools, allowing you to foster a connected and engaged audience through in-app chat and community features.

Its user-friendly interface and drag-and-drop functionality make it accessible for creators at any stage, from new entrepreneurs to established businesses looking to scale.

Designed for those seeking a centralized solution to manage and grow their digital brand, Passion.io empowers users to deliver immersive and interactive experiences to their audiences. 

But is it enough to have your own app? Is it really that simple to stand out and succeed in a crowded marketplace?

Kajabi Vs. Passion.io  

Now that you have an overview of Passion.io, let’s do a true Kajabi vs. Passion.io comparison. 

Course Creation

Kajabi and Passion.io both allow creators to build structured, engaging courses, but the approach and capabilities vary significantly. 

Kajabi offers a robust suite of tools for creating and managing online courses. Its intuitive interface allows users to build structured course modules, incorporating various content types such as videos, audio files, PDFs, and quizzes. 

The platform supports drip content functionality, enabling creators to schedule the release of course materials over time, which can enhance student engagement and retention. 

Additionally, Kajabi provides customizable templates and themes, allowing creators to design a cohesive and branded learning experience without requiring advanced technical skills. 

The platform's built-in assessment features, including quizzes and surveys, facilitate the evaluation of student progress and comprehension. Furthermore, Kajabi's analytics tools offer insights into student engagement and course performance, assisting creators in refining their content and teaching strategies.

Passion.io focuses on delivering courses through fully branded mobile applications, emphasizing interactive and engaging learning experiences.

The platform's drag-and-drop app builder enables creators to design and launch their own mobile apps without coding knowledge. Within these apps, creators can incorporate interactive elements such as habit tracking, goal setting, and quizzes, fostering a dynamic learning environment.

Passion.io also supports the inclusion of multimedia content, including videos and audio files, to cater to diverse learning preferences. The platform's emphasis on mobile accessibility aligns with the growing trend of learners consuming content on the go.

However, it's worth noting that while Passion.io excels in mobile delivery, it may not offer the same depth of desktop-based course creation tools as Kajabi.

Key Differences:

• Delivery Medium: Kajabi provides a comprehensive web-based platform suitable for desktop users, while Passion.io specializes in mobile app delivery, catering to audiences who prefer learning via smartphones and tablets.
• Customization: Kajabi offers extensive customization options for course design and website branding, whereas Passion.io focuses on app customization, allowing creators to launch personalized mobile applications.
• Interactive Features: Passion.io emphasizes interactive elements like habit tracking and goal setting within its apps, enhancing learner engagement. Kajabi, on the other hand, provides traditional course creation tools with features like quizzes and assessments.

Integrations

Kajabi and Passion.io offer integration options, but Kajabi excels with its wide array of built-in and third-party integrations, allowing creators to expand their capabilities without ever leaving the platform.

Kajabi offers a range of native integrations that allow users to connect seamlessly with various third-party applications:

• Payment Gateways: Kajabi integrates with Stripe and PayPal, enabling users to accept payments in multiple currencies and manage transactions directly through the platform.
• Email Marketing: The platform supports integrations with popular email marketing services such as Mailchimp, Aweber, Drip, ConvertKit, and ActiveCampaign. These connections facilitate efficient email campaigns and audience segmentation.
• Analytics: Kajabi integrates with tools like Google Analytics, Segment, and Facebook (Meta) Pixel, providing users with insights into website traffic, user behavior, and marketing performance.
• Automation: Through Zapier, Kajabi can connect with over 6,000 apps, allowing users to automate workflows and synchronize data across platforms.

These integrations enable Kajabi users to create a cohesive ecosystem tailored to their business needs, enhancing marketing, sales, and operational efficiency.

With these integrations, creators can synchronize their efforts without relying on multiple standalone systems.

Passion.io, while offering integrations through Zapier, may require more workarounds to achieve a similar level of connectivity, making Kajabi the optimal solution for streamlined and comprehensive integrations.

Passion.io focuses on delivering interactive mobile applications and offers integration capabilities to extend its functionality:

• Payment Processing: The platform supports in-app payments and subscriptions, allowing creators to monetize their content directly through mobile apps.
• Automation: Passion.io integrates with Zapier, enabling connections with thousands of applications. This integration allows users to automate tasks such as syncing user data, managing email lists, and connecting with external checkout systems.
• Scheduling and Forms: The platform supports integrations with Calendly and Typeform, facilitating appointment scheduling and form creation within the app environment.
• Live Streaming: Integration with YouTube Live allows creators to incorporate live video sessions into their mobile apps, enhancing engagement with their audience

Key Differences:

• Scope of Integrations: Kajabi provides a broader range of native integrations, particularly in email marketing and analytics, catering to users seeking a comprehensive, all-in-one platform.
• Focus: Passion.io's integrations are centered around enhancing mobile app functionality and interactivity, aligning with its emphasis on delivering engaging mobile experiences.
• Automation: Both platforms leverage Zapier to connect with additional applications, offering users flexibility to customize their workflows.

Kajabi's extensive native integrations make it suitable for users seeking a wide-ranging, all-in-one solution.

Monetization

Kajabi leads the way when it comes to monetization options, providing creators with multiple revenue streams, including one-time payments, subscriptions, and membership models.

Here are the Kajabi monetization options in detail:

• Creators can sell online courses, memberships, coaching programs, and digital downloads. The platform supports one-time payments, recurring subscriptions, and payment plans, providing flexibility in pricing models.
• Kajabi includes built-in sales funnel templates and the ability to create upsell and downsell offers, enabling creators to maximize revenue per customer.
• It provides tools to set up and manage affiliate programs, allowing creators to incentivize others to promote their products.

Kajabi’s also has built-in payment processing called Kajabi Payments so creators can manage all transactions from within the platform, ensuring a seamless experience for customers and making sales management straightforward.

Passion.io offers similar monetization options within its mobile app but focuses more on mobile users, potentially limiting reach. 

Creators can offer high-ticket purchases and subscription plans for VIP communities, interactive courses, goal tracking, and other exclusive perks. The platform supports weekly, monthly, or annual billing cycles, providing flexibility in subscription models.

Key Differences:

• Platform Focus: Kajabi offers a comprehensive, web-based platform with extensive monetization tools suitable for various digital products. In contrast, Passion.io emphasizes mobile app delivery, catering to audiences who prefer learning via smartphones and tablets.
• Monetization Flexibility: Both platforms provide flexible pricing models, but Passion.io's emphasis on mobile app monetization offers unique opportunities for creators to engage users through interactive and on-the-go experiences.
• Community Engagement: Passion.io's community-building tools allow creators to foster a connected and engaged audience through in-app chat and community features, enhancing the overall user experience.

Kajabi is well-suited for creators seeking a comprehensive, web-based platform with extensive monetization and course management features. Passion.io appeals to those aiming to deliver interactive, mobile-first learning experiences through personalized applications. 

Analytics

Analytics is essential for business growth, and Kajabi’s built-in analytics and reporting features provide detailed insights that help creators understand and improve their performance. 

Kajabi offers metrics on sales, customer engagement, website performance, and email marketing campaigns, enabling creators to make informed decisions that drive growth. Customizable reports allow for tailored data views, making it easy to track progress over time. 

Passion.io includes basic analytics for tracking user progress within courses, but it may lack the depth and breadth of data Kajabi provides.

Passion.io provides analytics tailored to mobile app performance and user engagement:

• User Engagement Metrics: Monitor how users interact with your app, including session duration and feature usage, to understand engagement levels.
• Revenue Tracking: Track in-app purchases and subscription data to assess monetization success.
• Third-Party Integrations: Integrate with tools like Google Analytics by adding tracking codes to your web app, enabling detailed analysis of user behavior and traffic sources.

While Passion.io's analytics focus on mobile app performance, you can integrate it with external tools to provide a more comprehensive view of user behavior and engagement.

Key Differences:

• Scope of Analytics: Kajabi offers a broad range of built-in analytics covering website performance, sales, and user engagement, which suits creators seeking an all-in-one solution.
• Mobile Focus: Passion.io emphasizes mobile app analytics, providing insights into app-specific user interactions and monetization, aligning with its mobile-centric approach.
• Integration Capabilities: Both platforms support integrations with external analytics tools, allowing creators to expand their data analysis capabilities as needed.

For creators focused on scaling their businesses with data-driven strategies, Kajabi’s analytics suite is the superior choice.

Learning Curve

Both platforms are designed for ease of use, but Kajabi stands out for its intuitive interface and step-by-step guidance, making it accessible to beginners and experienced creators alike. 

With Kajabi’s straightforward navigation, you can set up your websites, courses, and sales funnels without a steep learning curve. The platform offers numerous resources, from video tutorials to community support, ensuring users feel confident in every feature. 

Kajabi also offers extensive onboarding support, including tutorials, guides, and a community forum, helping users easily navigate the platform, regardless of their tech skills.

So, despite its comprehensive nature, Kajabi's design and support resources enable users to become proficient relatively quickly.

Passion.io’s app builder, while easy to use, may be limited in functionality and requires additional tools for creators who want a complete business solution. 

Its emphasis on mobile app development introduces a unique learning curve:

• Drag-and-Drop Builder: The platform's intuitive drag-and-drop feature allows users to create apps without prior coding experience.
• Interactive Elements: Incorporating features like habit tracking and goal setting can require additional time to master, especially for those unfamiliar with mobile app functionalities.
• Support Resources: Passion.io provides tutorials and customer support to assist users in navigating the platform. However, some users might find the mobile app development aspect challenging, requiring a learning curve to utilize the platform fully.

So, while Passion.io is designed to be user-friendly, the focus on mobile app creation may require adjustment for those new to this format.

Key Differences:

• Platform Complexity: Kajabi's extensive features offer versatility but may require more learning time, whereas Passion.io's specialized focus on mobile apps presents a different set of learning challenges.
• User Experience: Both platforms aim for user-friendly experiences, but the specific functionalities and end goals differ, influencing the learning process.
• Support Systems: Kajabi provides comprehensive onboarding and in-app guidance, while Passion.io offers resources tailored to mobile app development.

Kajabi offers a broad range of features with a learning curve that is manageable due to its intuitive design and support resources.

User Experience

Kajabi offers an all-in-one platform designed to streamline the creation, marketing, and sale of digital products.

The dashboard is user-friendly, allowing creators to navigate through course creation, website building, and marketing tools with ease. This design minimizes the learning curve, enabling users to set up their digital products efficiently. 

Kajabi also provides customizable templates and themes, enabling creators to design a cohesive and branded learning experience without requiring advanced technical skills.

By consolidating various functionalities—such as email marketing, payment processing, and analytics—into one platform, Kajabi reduces the need for multiple third-party integrations, simplifying the user experience.

Passion.io also offers a streamlined mobile app experience, particularly for those focused on a mobile-first audience. Still, it may lack the comprehensive, polished design that Kajabi provides for web-based businesses.

Its user experience is defined by:

• Drag-and-Drop Builder: The platform's intuitive drag-and-drop feature allows users to create apps without prior coding experience, making it accessible to many individuals.
• Interactive Elements: Passion.io emphasizes interactive features such as habit tracking and goal setting, fostering a dynamic and engaging learning environment for users.
• Mobile Optimization: Designed primarily for mobile app delivery, Passion.io ensures that content is optimized for smartphones and tablets, catering to audiences who prefer learning on-the-go.
• Support Resources: The platform provides resources such as tutorials and customer support to assist users in navigating the platform. 

Key Differences:

• Platform Focus: Kajabi offers a comprehensive, web-based platform suitable for desktop users, while Passion.io specializes in mobile app delivery, catering to audiences who prefer learning via smartphones and tablets.
• Customization: Kajabi offers extensive customization options for course design and website branding, whereas Passion.io focuses on app customization, allowing creators to launch personalized mobile applications.
• Interactive Features: Passion.io emphasizes interactive elements like habit tracking and goal setting within its apps, enhancing learner engagement. Kajabi, on the other hand, provides traditional course creation tools with features like quizzes and assessments.

Kajabi’s cohesive user experience makes it the ideal platform for creating a professional digital presence.

Community

Community building is important for online business success, and Kajabi offers several tools to support this. 

Kajabi’s platform includes built-in features for creating member communities, such as forums, discussion boards, and private groups. It allows creators to foster engagement and create a strong sense of belonging among their audience. 

These community tools are seamlessly integrated within the platform, making it easy for members to connect without needing external tools. 

Passion.io also provides community features within its app, but these may be more limited compared to the extensive engagement tools Kajabi offers.

Key Differences:

• Platform Focus: Kajabi offers a comprehensive, web-based platform suitable for desktop users, while Passion.io specializes in mobile app delivery, catering to audiences who prefer learning via smartphones and tablets.
• Customization: Kajabi offers extensive customization options for course design and website branding, whereas Passion.io focuses on app customization, allowing creators to launch personalized mobile applications.
• Interactive Features: Passion.io emphasizes interactive elements like habit tracking and goal setting within its apps, enhancing learner engagement. Kajabi, on the other hand, provides traditional course creation tools with features like quizzes and assessments.

Kajabi’s community-building capabilities make it the best choice for creators aiming to nurture a loyal and engaged audience.

Mobile App

Both Kajabi and Passion.io allow you to make your courses available to customers via an app. Both apps are available on all major app platforms. And both have similar features. The difference lies in how each platform provides access to your digital content.

As an all-in-one platform, Kajabi is designed to provide everything you need to grow your business — including a mobile app for your customers. You don’t need to build the app to use it.

Passion.io gives you an app builder, with features to help you connect with and grow your audience. 

Let’s see how this difference plays out in the app.

Kajabi’s Mobile App

Customers of your online course can download and install the Kajabi app at no cost. Once they log in, any courses purchased using that email will be displayed in the app, just as it would online. 

The interface is very YouTube-like, making it intuitive and easy to navigate. And their progress is synced between the app and the online course platform, so they never lose their place. 

The app also has push notifications, so you can put your updates front and center on the screen your customers look at most. 

The Kajabi app is ready-made, so you never have to worry about the cost or time investment to design and build your app. Once inside the app, there’s no Kajabi branding. And you can choose the color palette that suits your brand, so your courses look like they come from you. 

Be aware, that if a customer has purchased other courses hosted on Kajabi using the same email address, those courses will also be available to them through the Kajabi app. The app isn’t yours alone. It's part of the greater Kajabi universe.

But this is actually more convenient for your customers. Instead of having to hunt for the appropriate app, they can find all of their Kajabi courses in one spot. And every time they open the app, they’ll see your course, reminding them to complete the course and engage with your community.

Passion.io’s Mobile App

The ability to build and customize a personalized app is Passion.io’s flagship feature. Using their drag-and-drop interface, you can build a mobile app for your course and customize it with your branding. 

Be aware, though, you can’t access custom branding for your app in the Pro package. It’s only available in the Ultimate plan or higher.

As with many course apps, customers can log in and interact with other customers in the app. Their progress is tracked as they work their way through the course. And you can monitor their progress and provide them assessments to test their knowledge. 

Passion.io lets you drip-feed content if you invest in the Ultimate Plan or above. This allows you to release lessons only after your customers have completed the previous one. 

Push notifications are available for Pro, Ultimate, and UltimatePLUS users. This is valuable for reminding students to take their quizzes, do their homework, or continue learning. 

Passion.io’s app is feature-rich, intuitive, and easy to use. But it's not designed to be an all-in-one solution for building your business. They have, however, built a Zapier integration so you can connect with whatever other apps you need for building your business.

Now, let’s look at two features you’ll need to market and sell your courses: sales funnels and landing pages. 

Sales Funnels & Landing Pages

Both Kajabi vs. Passion.io offer sales funnels. 

Within Passion.io’s app, you can add upsells to each product you offer. That allows you to create an upsell journey, from your lead magnet to an inexpensive product and then to your higher value offers. 

Kajabi’s sales funnel builder includes landing pages and upsell offers. Landing pages are one of the features that sets Kajabi apart from other online course platforms and course mobile apps. 

Kajabi’s landing page builder gives you a user-friendly, drag-and-drop interface and attractive, responsive templates. So, you can create landing pages that fit your brand and show off your offers. Create an unlimited number of landing pages, upsells, and downsells to convert your customers. You can then follow up with emails that reinforce the value of your offer — all built within the Kajabi platform.

Passion.io allows you to create a sales page within your app. But, you have to get your prospects into the app before they’ll see those pages. 

As a result, you may need to invest in a third-party landing page builder to promote your app and course.  

Keep in mind, this adds to the cost of launching your course and attracting and retaining customers. Another disadvantage is that it can make it harder for prospects to find you organically.

Want to write killer copy for your sales pages? Get our free "8 Steps to the Perfect Sales Page" worksheet and learn how to write killer copy that turns website visitors into customers today.

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Kajabi Vs. Passion.io Pricing

When comparing pricing packages between Kajabi and Passion.io, examining each plan's features and how they factor into your overall business growth plan is essential.

Passion.io Pricing

Passion.io offers two pricing plans: 

• Pro, at $97/month (when billed annually)
• Ultimate, at $239/month (when billed annually)

A third plan, UltimatePLUS, is a done-for-you plan that you must apply to.

The Pro and Ultimate plans are inclusive. The biggest difference between the two plans is that the Pro plan limits you to:

• 100 subscribers
• 100 videos 
• 1,000 push notifications per month

The Ultimate plan removes those limitations and allows you to have unlimited subscribers, videos, and push notifications. 

However, it’s important to note that some of the most essential features — the ability to drip content, build a community, and custom brand your app — are only available with the Ultimate plan.

Plus, there’s a 3.9% platform fee when using Passion.io’s payment processor. External checkout is only available with the Ultimate plan. 

Kajabi Pricing

Kajabi offers four pricing plans: 

• Kickstarter, $55/month (billed annually)
• Basic, $119/month (billed annually) 
• Growth, $159/month (billed annually) 
• Pro, $319/month (billed annually)

The Basic plan gives you 10,000 contacts and 1,000 active customers, far more than you can get with the starter plan from Passion.io.

And Kajabi’s Growth plan, at just $159, gives you:

• 25,000 contacts
• 10,000 active customers
• Unlimited videos inside your courses
• Unlimited Landing Pages
• Unlimited Marketing Emails
• Access to Kajabi University 
• Advanced automations
• Customized branding
• Affiliate program

The Pro plan takes that to an even more impressive level with 100,000 contacts and 20,000 active customers. 

Passion.io does give you a robust, customizable app with interactive features, including quizzes and streaming. But, you’ll miss out on business-building tools that Kajabi includes, like:

• A drag-and-drop website 
• An email marketing suite
• Customizable sales funnels
• A podcast hosting tool
• Unlimited web hosting (no space or bandwidth constraints on your videos)
• The ability to include your course on the app
• Native coupon functionality

Let's say you decided to use Passion.io and wanted to build a tech stack similar to Kajabi’s suite of marketing and sales tools. 

You'd need to invest in Zapier so you could then connect to third-party tools like an email marketing service, landing page builder, and an e-commerce shopping cart, if you want to avoid the 3.9% PassionPayments fee. All of these will add significantly to your monthly costs.  

Want a website, where you can host a blog and landing pages? To build a WordPress website, you’d need to invest in hosting, a premium theme, and plugins that give you the functionality you want. 

You’ll also have to integrate these tools, so everything works together and gives your customers a smooth experience. Why go through all that trouble when Kajabi has everything you need, all integrated into one seamless business-in-a-box?  

Which Is Better: Kajabi Vs. Passion.io? 

This brings us to the real question in our Kajabi vs. Passion.io review: which is better? 

Passion.io is an excellent app builder. It lets you sell a course, make it available through an online course mobile app, and give students the impression that you have your own customized and personalized app to do it. 

If this is what you need most, Passion.io will fit your needs nicely. 

However, if you need an all-in-one solution that comes with:

• Mobile-responsive templates 
• Email marketing automations 
• A sales funnel builder 
• Marketing tools 
• An affiliate program
• and more

Kajabi is by far your best option. 

The best features of Passion.io center around its app and include features course creators need to distribute their content and engage with their customers.

Kajabi is a comprehensive web-based solution that also provides an app, but it's just one of the resources Kajabi provides to accommodate your customers and monetize your content.  

As a course creator, you must consider how your customers access your course material and how you want to market to them. 

You'll also want to consider your broader goal. You'll need support if you want to build a business that lets you impact lives. Fortunately, Kajabi gives you plenty to be passionate about.

Final Recommendation: Kajabi Vs. Passion.io

Kajabi is the superior choice for entrepreneurs looking for a robust, all-encompassing platform with advanced marketing and analytics tools. At the same time, Passion.io is ideal for creators with a mobile-first approach and a focus on branded app experiences.

However, Kajabi stands out as the best overall choice for most creators, thanks to its all-encompassing platform that seamlessly combines course creation, marketing, sales, and community tools. Kajabi’s robust suite of features means you don’t need to juggle multiple tools; everything from email marketing to landing pages and payment processing is built in, saving time and streamlining your workflow.

Get started with a 14-day free trial on Kajabi.